The #1 Reason Nobody Finds Your Roblox Game (How To Get Players) transcript

The number one reason nobody finds your Roblox game and how to actually get players, man. This video is going to be for you if you have a great game, you launched it, you're not getting any players and you just can't figure out why. All your stats look good, but QPTR looks like [ __ ] CTR looks like [ __ ] We're going to [ __ ] dive into it. It's called understanding basic principles of supply and demand. And I'm going to show you how this plays out in Roblox.

So, what happens is is usually there's a game that blows up, okay? And we enter what I call phase one, first to market. So, let's look at this trend, for example. The Don't Wake the Brain Rots, okay? Not sure if you guys remember this. This [ __ ] was probably like 9 or 10 months ago. You got this guy, he comes on the market, makes this game, Don't Wake the Brain Rots, first to market, boom. And you got your template sellers.

All of a sudden, market is flooded with clones of Don't Wake the insert whatever, okay? Now, you can scoop up a couple bucks here and there doing this. Don't get me wrong. I personally do not advocate for templates. I don't think it's wise to use templates. There's actually research in the official documentation of Roblox, which I will show you right now. First thing I want to point out, okay? If you do do clones and templates, this is the Roblox official documentation.

Okay? I can put this link below. But, it says What does it say? Best practices for discovery. Use unique metadata. Focus on using original imagery in naming that you or your teammates created to help your experience stand out. Avoid publishing content with repetitive titles and images that have been previously published. When using thumbnail personalization, make sure all thumbnails accurately reflect your experience.

This is what I've seen, okay? It's not as simple as just jacking someone's thumbnail, okay? And I'm going to I'm going to go on a quick little tangent and then I'm going to bring it back to the main topic at hand, which is why your game is not getting players. But let me show you guys something, okay? This is a game, Hack a Business, that I've been working on. And we have this thumbnail right here, which is a thumbnail heavily inspired by, I'll just say, by Be a YouTuber.

Heavily inspired, okay? You look at this thumbnail, you look at our thumbnail, you're like, "Wow, very similar." Now, what's interesting is the thumbnail that's performing best, this one, is completely original, okay? Just keep that in mind. Next thing I'll say about templates, cuz I see a lot of people in the Discord that use templates, okay? Look at this. Issues that limit exposure, okay? Non-unique experiences. Experiences with metadata and place files that closely resemble existing experiences on Roblox are no longer prioritized for recommendations and might rank lower in search results.

Template owners mad at me for this, but bro, this is official documentation. So, what's the gist of this? Don't copy titles, don't copy thumbnails, don't use the same template, cuz you're not going to get recommended. Okay, let's go back to this. Phase two, market gets saturated. What happens? All these eventually die out, maybe make a couple bucks. The ones that survive, this is what's really interesting. And this is why I believe your game is not getting players, okay?

The ones that survive are the ones that, quote unquote, mutate. What I mean by that is they change the title, they change the thumbnail, could be a similar core loop. I want to show you guys something that I find very, very interesting, okay? Is this game, Don't Steal the Bobo, still has 9.5 KCCU. Okay? And it's the exact same game as these Don't Wake the games. Exact same game. Why did this game survive while all of these other clones died?

Something to think about. And I'm going to give my take on this. Well, if this is your first time running a business, I'm going to tell you something that I think is very valuable. There's something called the blue ocean strategy. What is blue ocean strategy? Blue ocean strategy is a business framework where companies create uncontested brand new market spaces to render competition irrelevant, rather than fiercely fighting rivals in saturated and existing markets.

What does that have to do with Roblox? Well, we look at this guy. What did he do? He changed the title. He changed the thumbnail. Let's take a deeper look into it. Okay? So, we have this trend, Don't Wake the. All of these games are pretty much dead, right? 31 CCU, 11, 2, 7, 12, right? Why did this guy survive? My personal take, two reasons. Number one, he was the first one to take this exact same game, which was Don't Wake the, okay?

The exact same core loop. Like, if you go play Don't Wake the Brain Rots and you go play Don't Steal the Bobo, you'll see they're the exact same game. But, why did his game survive? My personal take is new title, right? He was the first guy, from what I remember, cuz I watched this whole trend mutate. He was the first guy to change the title to say, Don't Steal the. Okay? So, boom, new metadata. New thumbnail, okay? All these guys were using the same exact thumbnail here, where you have the bacon is hiding from this giant character, right?

All of these guys, exact same thumbnail. He said, "Screw that. I'm going to make a new thumbnail, new title." Boom. This game is still printing, bro. Same exact core loop. Okay? Then we have this one. Don't steal the squishy dumplings. Because trend. Right? So, tell you guys a quick little story. And then we're going to summarize what's the key takeaway of this video, cuz it's a lot of yap, a lot of ranting. But I had a guy come to me in Discord.

He made a game called My Fishing Tycoon. Now, I want you to think about just the fishing fantasy, for example. Okay? If I go into Creator Exchange and I just type in the word fish. Brother, look at all these games. Look at all these fishing games. And I'm going to point out why I think some of these fishing games survived while other ones died. Why did some do well? Why did some not do well? Okay? So, he comes to me.

He has a great game. It's called My Fishing Tycoon. Issue is, okay? And shout out to you, man. Hopefully you don't feel like I'm putting you on blast. Issue is, first and foremost, thumbnail. We've seen this a thousand times. I want you to put yourself in the mind of a player who is interested in just the fishing fantasy in general. Okay? You log into Roblox, you've played the crap out of Fish It, which was probably one of the first to market.

Actually, I think Fish was the first to market. Okay? Now you're getting recommended all of these games. Okay? All have similar titles, similar thumbnails. Why the heck would you click on a game called My Fishing Tycoon? This is where blue ocean strategy comes in, cuz what happens, you'll see this with any market ever. There's always the guy that's first to market. You've even seen this with the template market. You've even seen this with my YouTube videos, right?

I was the first one to make this type of content in the Roblox niche and now you're seeing copycats. Okay? There's always first to market. What happens is people see something works, they copy it, and all the copies die, and it usually destroys the guy that was first to market. The only ones that survive are the ones that mutate, okay? Different title, different thumbnail, underserved market, okay? So, let's say you have fish, first to market, right?

Blue ocean, chilling, eating up tons of players, eating up all the market share, just absolutely dominating. What happens? Roblox devs see, "Oh, fishing, there's high demand." And it creates what's called a red ocean. Now, all of a sudden, you have Untitled Fishing Game. You got Fish Go, Catch a Fish, My Fishing Pier, My Fishing Tycoon, Hire a Fisher, okay? So, this guy in my Discord comes to me. He's like, "Bro, why does my game have such crappy CTR?" And this is what I feel like no one talks about, cuz everyone wants to talk about improve your thumbnails, improve your title.

Yes, I agree. But you need to have a deeper understanding of what's actually happening in the market that you're entering, okay? For example, with the Fishing Fantasy, like, bro, there's even a game that has the exact same title as him. My Fishing Tycoon, right? There's nothing different about it. Now, let's go look at just a Fishing Fantasy market, for example. Which of these games actually survived? Well, it's the ones that mutated, okay?

And when I say mutated, they added a twist. Ice Fishing, okay? Still surviving. Fish Tank, still surviving, okay? Fishing Simulator, kind of dying. You guys seeing the trend here? Cage Fishing, okay? So, what happens is the ones that survive, they take the same fantasy, but they add a meaningful twist to the theme. Okay? It's not just fishing, it's cage fishing. It's not just regular fishing, it's ice fishing. Okay? And you can see all the more generic ones by Fishing Brain Rot, Steal a Fish.

All those ones have lower CCU. Now, I'm just talking about it from a marketing perspective. Okay? Understanding supply and demand. Obviously, there's huge demand for the fishing fantasy. But, you have to understand what phase is the fishing fantasy in. Is it phase one? Are you the first one to ever release a good fishing game on Roblox? Or is it phase two where everything is super saturated? If it's phase two, brother, you got to mutate.

What do I mean by mutating? You need to make a meaningful twist to the fantasy. Okay? So, not just fishing, but ice fishing, okay? Or cage fishing. You guys get what I'm saying? Cuz I had this guy come to me and he was like, "Dude, why is nobody playing my game?" Well, brother, you got to understand what market you're entering first. Is it a blue ocean? Are you the first one there? Or is it a red ocean? Now, my personal take on this is you want to find something that is somewhere in the middle where you have Cuz here's the thing, guys.

It's It's risky, very very risky to enter a brand new market. Okay? Meaning, you just come up with a fantasy there's no demand for it. I'm going to show you an example with the airport fantasy, for example. Okay? I type in airport. Now, I take a look here, there's a bunch of role-playing games, airport, airport, airport. Is there is high demand for this airport fantasy, but there's not Look at there's my game right there.

But, there's not a lot of people that are really executing well in this fantasy. So, that's free game for you right there. If you want to get in the airport fantasy, another one is firefighters. Firefighter. Okay? I look in this fantasy. Okay, what do I see? There's really only one game that's dominating well. Here's something that Cole told me. Okay, this is how we came up with Hydro Di. Is he looked at the hide and seek genre as a whole, saw tons of demand, but he saw poor execution.

He came in and he just ate market share. So, what you want to do is you want to find somewhere in between a blue ocean red ocean, what I call purple ocean. Okay? And basically, what a purple ocean is, purple ocean equals high demand, but poor execution. Okay? You want to look for fantasies that have tons of demand. How do I demand? You just type in the fantasy on Create Exchange. Take a look at what's here. Play some of the games and see how you can make something 10 times better.

Nine times out of 10 you do that, you're always going to win. So, again, key takeaway, find a market with tons of demand that hasn't been innovated on in a long time. Let me show you guys one more thing from Cole's checklist, cuz I know a lot of you guys have been waiting for this. I've been blue balling you with it. Okay? The second thing on his checklist is is this idea clickable or relatable or already has a passionate fan base.

Think about everything we're talking about the blue ocean strategy. I'm going to show you a conversation I had with a buddy of mine that works at very reputable gaming company, one of the biggest, if not the biggest gaming company in the world. He told me he was talking to the owners of emergency role play. And here's what's interesting. You would think that the players of that game are just typical Roblox players, maybe young kids, teenagers, but he told me that the players that play Emergency Roleplay are literally first responders.

Adults. Interesting, right? Because they don't feel served by the market, dude. Meaning there's no other game that scratches that itch for them on any other platform but Roblox. So he has adults playing Emergency Roleplay cuz they want to roleplay what they do for a living, which is being a first responder, and there's no good games anywhere else other than Roblox. Okay? Completely dominating a blue ocean. Now, a blue ocean doesn't necessarily just mean the genre, it could also be an underserved audience, which we can get into in later videos.

Okay? This is a lot of yap, but what's the TLDR? Is you want to find a game, or sorry, a fantasy that has high demand, okay? But poor execution. That's it for this video, guys. Peace.