$150k in 60 Days with Facebook Ads (Full Strategy) transcript

in today's video I'm going to be going over exactly how we took a client in the clothing space from 70k months to 150k months and under 60 days time on Shopify so let's go ahead and get into it they went from 70k per month to 150k per month they've been working with previous agencies and we're struggling to get results and they reached out to us and we immediately took control of their ad account to start helping them scale up and we're going to be covering three things in this video their website Facebook ads and SMS marketing so you're going to learn all three of these strategies today now as you can see here their Sals are absolutely exploding over the last 90 days they were averaging you know around 1 to 2K per day and then we started optimizing around this point and immediately started doing 5K per day pretty consistently and now all the way into August where we are now we're hitting 10K days 8K days and we've been averaging that pretty consistently where in the first 15 days they were able to do $80,000 so they're now on pce for 150k this month so let's go ahead and jump into the strategy here and one of the first things we did was optimize their website so I'm going to walk through some of the tweaks that they went through so that way they could increase their conversion rate and make it a little bit more userfriendly to get more sales and one of those things was since they are a clothing brand they have lots of different products so we wanted to make sure they organized all their tabs into dropdowns they didn't previously have all this information so they went ahead and organized it so people can easily navigate through and see exactly what they want we had them link best sellers new arrivals and then their call to action is very clear they have a strong headline and then they have their free shipping so free shipping was adjusted because their aovs were around $100 and we wanted to get it over that $125 Mark and their free shipping was roughly $150 at the time so just by dropping that a little bit lower their aovs were able to go up because people would end up adding another item to cart just to check out that allows us to get a much higher profit margin and scale more effectively on Facebook ads and then they have their new arrivals here for their different items very clear images easy to see exactly what they're offering and then as we go to the product pages you can see they have multiple images and then their add to card button wasn't very clear so we made sure to have that a full color it was white so it kind of Blended in with the website and then we wanted to make sure they had drawer cart this is a very important tab because you want to be able to see your product it slides out it doesn't take them to a cart page this will increase your add to cart to conversion ratio which is really important when increasing your conversion rates so we went ahead and added that tool and then this information actually says spend 60 more to get free shipping so they're not too far off from that all they got to do is just add another item to cart and then we made sure they had drop downs a lot of you are missing this they had description features sizing care instructions shipping info you want to add in all this information so that way people can easily understand what they're getting and find the information they need to make a purchase we then made sure they started capturing reviews with the reviewbased app and those are really just some simple adjustments that they needed to make to their website it wasn't any radical shift it was really just a simplify thing so that way they could get a better conversion rate the next thing we focused on was their Facebook ad strategy and as you can see here we ran three different types of campaigns previously they had lots of different campaigns in their ad account things were all over the place interests were mixed with look lies they didn't even have a good retargeting setup and it really just wasn't well optimized so over those 60 days we Consolidated their account structure into three different campaign types one was their top of funnel which is their prospecting and interest campaigns they were averaging you know around a 1 to 2x ended up taking that to a 3X the retargeting was almost virtually non-existent and so as soon as we got that implemented and optimized we didn't need to put a big budget behind it as you can see this is just about a 7-Day time frame and they spent about $11,000 and got an 12x Raz yes that it's $112,000 in return just for 1,000 bucks spent pretty insane then they lookalikes are averaging around a 3X and all of this we started optimizing getting it into the 3 to 5x range now they're ing you know 4X 5x Plus on a consistent day-to-day basis and just to break this down further they had interest in here and what we did was we optimize by getting rid of their return and AD spin that was very low so we're able to get this to a 4X over the last 14 days as you can see more than doubling their row as and scaling up at the same time so we got rid of the audiences that weren't converting focused in on their broad audience and then we focused in on two other interests and stacked some of their best performers this allowed us to get 4X 5x you know and another 4X here and now all of these audiences went from 40 to 50 to 100 and now we're scaling these up to 200 daily each and then for the retargeting we ended up implementing you know purchase 90 days where we can actually scale this up because in the clothing space when somebody buys an item and they really like it they're more than likely going to come back and buy more so we put up retargeting ads to retarget purchasers to get them to come back this row as ends up crushing it and they're at it near 8X return announcement same thing for website visitors and IG and Facebook page engagers which allows them to retarget anybody who's in their funnel to come to the website to convert these are easy audiences to set up in scale and then what we did was we implemented an SMS marketing strategy most of you miss out on SMS you might be doing email here and there but you could be leaving an extra $5 to $10,000 a week on the table by not leveraging SMS marketing so what we did was we implemented this tool an SMS marketing tool that is AI based that will have conversations with your potential prospects for they leave the site or if they abandon checkout so what I mean by that is if somebody goes to your website as the cart and leaves this SMS tool will reach out to them have a conversation with them and get them to come back to your website to buy it's absolutely insane and as you can see here they're getting a 22x return on their money just by using this tool those are insane rois and that's because SMS marketing has some of the highest open rates in the industry so if you're not using SMS you definitely should be in fact I link the tool below this video that I'm going to break down for you to set this up so that way you can generate an extra $7,000 just like he has in fact listen to what he had to say about this tool we added that text card thing y'all told us to um about two weeks ago it I mean game changing really yeah brought in like let me share my screen real quick I mean it's brought in almost 7, 6,500 and like that's insane I mean yeah the RO incredible yeah this thing is really really good really cool um and then we Absolut like we redid the whole website kind of with everything you guys said um drop downs on everything mobile the last seven days we we've did very well so as you can see literally after implementing that tool he generated an extra $6,500 off of $200 in ad spend so if you have a lot of add carts and you're not getting a lot of people to check out then you definitely need to install this shopy tool on your website I'm going show you just how this works so you can follow along just click the link below this video to set up this tool with me so once you're on the website what you're going to do is go ahead and start your free trial and then you'll open the Shopify app and once you're inside of the Shopify app what you can do is go ahead and set up the mobile integration so that way you can start sending out text messages so in order to do this all you need to do is go to settings you'll go to messaging and you'll set up the countries at which you want to be able to send out these text blast so we set up United States and Canada so you just go ahead and complete this verify the information and once those are completed the tool is in fact installed and once the the tool is installed and people start abandoning cart you can see all of the conversations that the AI is having so here we have all these different people and look we have people where we sent four messages and the person ended up ordering because the AI bot is reaching out to them we have another one where we offered the discount and we're just waiting on them to actually take that offer we have another person who came back then this person ordered this person ordered so literally you don't have to do a single thing you just install this tool and it's going to have hundreds of conversations with anybody who added to cart but didn't actually complete their order and here if we go to the home we can actually see all of this data so in this case we spent about $5,700 reaching out to these people and got a 15x return on our investment so generated $86,000 and got $272 orders from this and you can set up SMS campaigns where you can actually do an SMS blast you can set up automations build out SMS flows and even win back people who are churned customers so if they went to your site made a purchase and haven't come back back you can send out SMS messages to bring them back to your website to buy and the best part is when we go to analytics we can actually see the overall amount of Revenue what's attributed how many SMS we've been sending and what we're actually generating so how many cart recoveries are we doing every single month and as you can see here we're getting hundreds of carts to recover so in a situation where you have lots of added carts and you're not bringing these people back those are lost customers unless you're able to get them to your site to purchase in this tool we'll be able to reach out to those individuals and even tell tell you on what days you're getting the most results and then we can even look at our campaigns that we've sent how many campaigns do we send and how many sales are we getting and then what our cart recovery is so all you got to do is literally just implement the tool it's super simple and it's going to do all the conversations for you and you can even set up flows popups to capture FMS and even send out custom campaigns so if we go to your campaigns we can create a custom blast where we actually send out hey it's the end of summer cell we're trying to get word of all of our clothing collection pieces that are going to be going out because we're setting up for the winter and fall season Labor Day that is a campaign type that is coming up soon you can set up a custom laboring campaign and capture you know anywhere between $5 and $15,000 in sales if you have SMS set up so these are things you definitely want to do because as you can see the more you optimize it the more results you get this will make your Facebook ads perform better you'll get a higher Roi because you're recovering more people better conversion rates it's a win-win all around so if you want to generate results just like one of my clients did with his clothing brand I highly recommend implementing this tool if you haven't all ready so go ahead and sign up on that link below and set this up it's fairly simple to get launched and once it's up and running you're generating results and it's easy way to increase your conversion rates and if you're looking to have a one-on-one custom experience with myself and team where we actually show you how to optimize your Facebook ads just like Rich did when he joined my mentorship where we went through his Facebook ads his SMS strategy his Tik Tok being able to optimize his shopy conversion rates to get more sales and literally more than double his sales volume each month then definitely make sure to book a call with myself and team we're happy to set up all this for you and show you the exact strategies that are working right now once again it's your favorite digital Market here at Chase chavel cheers and bye all