How To ACTUALLY Sell On TikTok Shop transcript

so what you're about to learn is not just the framework for Tik Tok shop that has generated millions of dollars in sales but has generated billions of dollars for e-commerce brands that have sold on Tik Tok shop and this platform is growing by the day and if you were not on Tik Tok shop then you definitely missing out on the opportunity but this is more than just a step-by-step guide I'm going to show you everything you need to know from a full overview down to specific so that way you can get started with Tik Tok shop and a little bit about my experience I'm a 3X founder and partner in do media and I've generated a little over a billion dollars in sales for our clients and I advis that over $200 million in ads spin across Facebook and Tik Tok ad products I have eight plus years experience and have been on both sides as a Creator and agency so I definitely understand both perspectives and some things there know about Tik Tok shop are they require volume in order for you to be successful so what do I mean by requires volume well if you're going to launch Tik Tok shop ad creatives you're going to want to start with at least seven ad creatives and have a constant ation of new creatives coming in because Tik Tok ad creatives have a shorter life cycle compared to other AD platforms so you want to make sure you have tons of videos always in rotation to get the best results and then number two is Tik Tok shop Affiliates you can just have a few Affiliates creating videos you have to have hundreds to even thousands of Affiliates for this to really take off at scale and number three is Tik Tok shop organic post you can't have a blank page you need to be posting on a regular Cadence whether that's a few times weekly or even daily so that way you can be tagging your product and building up sales on your Tik Tok shop to improve your ranking and get more Affiliates interested in buying and then Tik Tok shop lives Tik Tok shop lives are a great way for you to be able to capture attention and be able to sell your product through a live stream and some of the research that we can do on Tik Tok shop is an example here from nuro gum who is a Tik Tok shop brand and they've been absolutely crushing it on Tik Tok shop just to show you some of this data they did $4.5 million in sales in the last 90 days on Tik Tok and the key call Arts are there's 8.5 th000 Affiliates that they have so that's a lot of Affiliates and you can see that they overall sales that they're doing daily 24K 32k averaging this pretty consistently and as they get more Affiliates you can see their revenue continues to go up so we can make a direct correlation between having more Affiliates and more sales we'll also see that the shoppable videos that are being posted where this can include Affiliates ads organic where they're actually tagging products is also pretty correlated and as we scroll down here we can see that a makeup of the bulk majority of their purchases are coming from e-commerce creators and it's primarily through the video content distribution Channel which is the post going up on Tik Tok and we can also look at some of the videos that are being posted we have a few ads here and then we have some Affiliates what you'll notice is they did 12 million views and 990,000 in sales from a single video all organic no paid ads but what we'll find is is if we go further down here we have a video that did 100K views and 11,000 in cells whereas this one did 12 million views and only 90 can cells or 25 million views and only 25 can cells so essentially what you'll find is views don't necessarily equate to sales volume what matters is the formatting of the video so you want to make sure that you break down the correct formats and have the right creators on board because they can get lower view volume and more sales compared to other creators who might go Mega viral but don't get very many Sals at all so let's watch some of these videos the first one we're going to break down is an ad based video this one did 3.6 million views and $32,000 in sales I think you might have accidentally saved my [Music] life so this is a pretty simple video they have text here which is their caption to the girl who told me the special gum would stop my work burnout and give me mental Clarity without any kind of crash or BS ingredients so neurogum is a that has caffeine and Aline in it and whenever you chew it you release those into your body makes you feel more energetic and without the crash right so this is alluding to another alternative which might be coffee where you drink a lot of coffee and then all of a sudden you have a big drop off in energy or maybe an energy drink so they're positioning this video as an alternative and although it's only 7 Seconds long it still gets the point across they're using a training sound and she's even showing herself actually taking the neuro gum and putting it in her mouth and starting to chew Che it so everything that somebody really needs to know is in this video and believe it or not this gets a lot of views gets organic cells and then the brand will then leverage this as what we call a spark ad where you can run paid ads from their page using this video to get additional Sals and amplify the overall number of purchases you're receiving now let's check out a video that is organic so here's a video that did 100,000 views organically and 11 can cells which is about 10% of the view volume turned into cells which is pretty crazy thing about so let's check this out so this is more of a lifestyle based video energy and focus calls out the benefits in the video and then there's some natural Intrigue in the very beginning where people are probably wondering what is this product and what is he taking and they'll probably end up clicking on the Tik Tok Shop product page to then get more information about the product which you'll see later in this video but this is a very simple video to really think that this just does 100K views and gets 11,000 in sales is pretty insane to think about now that doesn't mean every video you post like this is going to go viral but if you have enough creators creating content you'll have more chances at bat to have success so how do we set up a Tik Tok shop well I've gone ahead and linked below the video multiple links on the exact steps that you would go through and one of the steps is signing up through Tik Tok sellers Center you'll end up signing up with your Tik Tok account and you'll be directed to create a Tik Tok business account you'll choose your business type you'll verify your identity and this is in the US you'll have a primary business representative you'll upload your legal documents to show that you have an accurate address that matches the paperwork you'll then get verified you'll set up a shop address which is where your business is located and then you'll connect your bank account and you can then start adding your products and you'll be directed to a registration page that looks something like this after you've submitted your application you can then add your tax info set up your shipping for your Warehouse add your first product on Tik Tok shop and then you would connect your Tik Tok account where you're going to host your Tik Tok shop so that is usually your branded Tik Tok page where you then connect the Tik Tok shop and then your Tik Tok shop products show up in a tab on your Tik Tok profile where people can then watch your videos and you can link your product and they can then check out directly from there going forward and a little bit about the product page you're going to want to make sure that you optimize this just like you would on Amazon or shopy and this is where you'll have multiple product images you'll have keywords that call out specifics about your product rather than just calling it neurogum you can add in call outs that describe your product if it has caffeine or sugar-free energy and focus because people search on Tik Tok so much as a native platform just like they do on Google and others well that is an opportunity for you to actually rank on the organic Fe feed of Tik Tok shop or whenever somebody searches in the Tik Tok browser you can actually find videos related to your product and you can show up and people will purchase and then you want to make sure you fill in your product description and product details so to take a look at what a Tik Tok shop page would look like you have a complete image of the product you can see that there's very little white space so that way it's in full Focus we know this improves conversions by having this by data and then they have features and benefit so you're going to want to have six to eight images One breaks down the benefits of the products it's more than just gum and they highlight all of the benefits they have a study here for any logical based decision- making people might have when buying a product some people are logic based so they want to see studies or why is this better than other products some people want to know the difference between your products and competitors well if I want to stop drinking coffee why should I choose neurog gum is it healthier is it better does it prevent crashing is there less Jitters does it have the same caffeine or vice versa over a energy drink right and then we have lifestyle which is demonstrating the actual use case of the product in this case it's gum so obviously somebody would be chewing it so this is the lifestyle based image with some of the negatives of what you would not have if you use neurog gum this can also be a demonstration video or demonstration image of somebody using your product let's say you have vacuum cleaners and you're selling those this would be somebody actually using it in that case or apparel somebody out and about in a lifestyle setting that fits within your brand and obviously this is all branded with their colors so that way they increase their awareness because because Tik Tok is a top of funnel platform then they have the ingredients and showcasing some more differences and the final end result of what you will receive after taking this product you're going to be more in the zone less Jitters no slump and that really drives home The Narrative of their product so people can make a decision to buy there's always going to be different objections whether it's price whether it's Alternatives whether it's understanding what the difference is in the product is it a better use case is it better for health am I going to have more convenience these are things people think about and the more you can cover inside your Tik Tok shop page the better then they have reviews you break down the description and you can fill in the product information on the back end of Tik Tok shop and when looking at Tik Tok shop ad creatives whenever you're ready to run Tik Tok shop ads you want to think of different formats you can leverage one of those being a comment reply based video where you're replying to a commonly asked question and you're calling out a special offer where now's a chance to buy because we're running a flash sell or you might have a story based Dad where somebody is explaining how they discovered this product and what they used to do like drinking coffee and then they went into work and switched to neurog gum and how it affected their productivity and this is what is called a relatability based video a POV perspective this is great for resonating with consumers on what they might find interesting where they can say hey I also have similar experiences I would like to try this product and videos like this can do really well in ads because they pull on those specific heartstrings and then we have another base video which is a authoritative video this is where you have an authoritative speaker who's known in this space for credibility backing up the product and then you have a controversial based video which is explaining controversy capturing attention and then giving reasons why you should buy the product so you want to leverage multiple different variations of AD creatives and if you haven't ran Tik Tok shop ads before or Tik Tok ads I actually have a credit here where you can get up to $1,500 in Tik Tok ad spin using the link below this video every dollar you spend Tik Tok will match that up to $1,500 and then we have Tik Tok shop Affiliates and this is where you can build an army of creators who promote your product for you they receive a commission I always recommend at least a 20 to 30% commission especially if you want to attract creators not only that but there is specific ways you can reach out to them but let's first break down some of these videos so this is a Creator who's doing a comment reply based video where they're asking but how do you have so much energy so that could have been a comment from a video where somebody's wondering how this guy's so energetic and then he Reveals His secret which is the product another person is in the gym showcasing this is why I'm using this product and the health benefits that it has here's another one an authoritative based video where noro was on shark tanks so somebody recorded the video and is showing some of this success stories and people like to be a part of trendy growing Brands and back brands that they believe in so they buy their products and then we have another video here which is based off of price and value which is appealing to anybody who loves getting great discounts and that means that they're getting six packs of neurogum for a lower price than you could normally buy it elsewhere so a lot of people are going to purchase that because they feel that they're getting a good deal and these are just one of many videos that would be being posted and creators would be earning a commission you want to be able to get tons of Affiliates because what you'll find with Tik Tok shop is it's very cyclical you could have a Creator do really well and you could do a 5 10 20K 100k sales day and then lots of creators only do a few hundred in sales and it's very unpredictable so as you gain more and more Affiliates going from a few hundred to a th000 you'll find that these start to balance out and you have more consistency and this is one of the craziest things because organically you can do tons of sales and then leverage that to be able to run and paid ads and you can do this with an affiliate tool that I've linked below this video it will automate the entire process for you reaching out to thousands of Affiliates where you can then go and approve each and every one that you want to promotee your product for you this is a great way to streamline the process so you're not having thousands of conversations it will literally reach out to all these people for you and provide them with all the details around your campaign so that way they can start promoting it and the cool thing is once you get just a handful of big creators promoting your product because those videos will go viral there'll be other creators who will see those videos and want to jump on board and start promoting your product without you even having to reach out to them and that is what you call open collaboration where you allow any Affiliates to talk about your product on their own and they can receive a commission and that happens whenever big creators talk about it other people see it and it starts to create a flywheel effect where you have constant growth and then for organic post this is where you focus on your brand you share the founder story it's usually just a single face you don't have tons of different creators on your branded page you have one person that directly talks about the brand so she's going in store showing the product where they can find it we have another video where they're talking about how they're doing the shipping process pack an order with me we have another video talking about how the company was founded and what the meaning is behind neurogum this is your chance to really share your story on your branded page and the cool thing is you can tag your product in each of these and get sales that way as well so there's multiple channels within this distribution platform Tik Tok shop to be able to leverage more purchases you have organic you have Affiliates you have Tik Tock live you have Tik Tok shop ads and leveraging all of these can really allow you to dominate this sector and be able to scale up your Ecommerce sales this is allowing people to do just as many sales on their shopy store so I hope this video was valuable to you and gave a overview of where you need to put your focus and how you can get started with Tik Tok shop and if you're interested in having my agency manage this for you feel free to reach out below or if you want to join our oneon-one ads Mastery mentorship where we'll show you exactly how to set all of this up guide you through each of the processes and be able to help you scale from 10,000 to 20,000 50 even 100K per month in sales on on Tik Tok shop then definitely make sure to book a call with myself and team to see if you qualify for the mentorship and once again it's your favorite digital marketer Chase Chapel cheers and by all