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Smooche’s $10 Million Brand Strategy 💋 transcript
Chase Chappell · @ChaseChappell
Published August 25, 20262:031.6K views
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them. Because a strong founder story connects the pain that you once lived, the solution you created, and the mission you believe in, and the struggles that you overcame, and how that transformation now delivers to every customer out there. When you create the story with five key pillars,
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- Claude Has Officially Changed Facebook Ads Forever (And Nobody's Talking About It)
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downloaded on your computer so that way you can do this. And one of the first steps is we're going to copy that link. We're going to come in here and click the plus sign, go to connectors, manage connections, and we're going to hit add. We're going to add a custom connector. We'll paste this, and we'll name it Meta
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- I got ChatGPT to Create My Facebook Ads in less than 5 minutes
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can recreate it. We're going to go into chat GBT. We're going to start a new chat under chat GBT40. You're going to do the new updated create image option and you're going to paste this exact prompt that I've gone ahead and put together for you below this video that
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Transcript analysisComputed from the caption text
Words
421
Runtime
2:03
Speaking pace
205wpm
Reading time
2min
205 words per minute, above the 201 75th percentile of 349 measured videos. That distribution comes from the 349-video hook study.
Opening (first 30 seconds)
The $10 million brand playbook behind Smoochie. They are not relying on one channel or one winning ad. They're building a full creative and conversion machine. Start with Meta. Smoochie is running 350 plus active ads right now. UGC, AI videos, paid partnership ads, product demos, try-ons, reviews, warehouse walk-throughs, features and benefits, and sold-out creatives with discounts and urgency, as well as last chance freebies and special offers. They're even sending some traffic directly to Prime. That strategy is simple. Never rely on one creative format or one reason to buy. They're constantly attacking every different angle for customer objections, desires, and
103 words, the words spoken in the first 30 seconds at 205 words per minute.
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Sentence shape
| Measure | This transcript |
|---|---|
| Sentences | 31 |
| Average words per sentence | 13.6 |
| Longest sentence | 31 words |
| Questions asked | 1 |
| Sentences containing a number | 9 |
Most used terms
- ads6
- smoochie5
- traffic5
- creators4
- directly4
- buy3
- content3
- creative3
- customer3
- meta3
- product3
- sold3
Filler phrases
2 in total: basically 1 · like 1.
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What this transcript is
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Transcript
The $10 million brand playbook behind Smoochie. They are not relying on one channel or one winning ad. They're building a full creative and conversion machine. Start with Meta. Smoochie is running 350 plus active ads right now. UGC, AI videos, paid partnership ads, product demos, try-ons, reviews, warehouse walk-throughs, features and benefits, and sold-out creatives with discounts and urgency, as well as last chance freebies and special offers.
They're even sending some traffic directly to Prime. That strategy is simple. Never rely on one creative format or one reason to buy. They're constantly attacking every different angle for customer objections, desires, and stages of their awareness. Then comes the website. Instead of dumping traffic on a generic homepage, many ads go directly to product focused pages. And immediately you're hit with a full-width email pop-up that they're seeing convert around 15 to 17%.
Why? Because even if you don't buy today, they now own the customer relationship that can liquidate that traffic later through email. Then look at the product page. The foundation is immediately price anchored from $59 down to $39 with installment payments directly underneath. They then stack reasons to buy, skin tone adaptation, hides imperfections, 16-hour wear, SPF 15, and it is specifically positioned around the problems of mature skin.
Then they remove the risk, 30-day money-back guarantee. They add an urgency, selling out fast, 89% sold, limited quantities, countdown timer. Scroll down and it keeps selling. Customer testimonials, before-and-after style results, percentage-based proof, and a Smoochie versus others comparison with ingredient education, how to use instructions, and FAQs, as well as free worldwide shipping. Basically, every question that could stop someone from buying is answered directly on the page.
And they increase the AOVs by aggressively pushing bundles across the site with some bundles advertising savings of more than 50%. But the part I'm watching most is TikTok Shop. Smoochie already has crossed 26,000 products sold on TikTok, and they're heavily onboarding creators. Creators make content, TikTok finds the winners, those winners can then be rotated over to Meta, Meta scales them, and the website converts them into a man.
That's the playbook. More creators create more content, more content creates more winning ads, more winning ads creates more traffic, and better CRO turns that traffic into more revenue. Smoochie isn't just scaling ads, they're building a system where creative, creators, paid media, and CRO all feed each other. Comment brand and I'll send you the full funnel we use with our clients just like this.
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