How To Print CASH With BIG Facebook Ad Budgets transcript

in today's video I'm going to be covering the new way to run big budgets on Facebook ads you see the campaign structure that you use when you're just starting out and spending only a few hundred is very different than the campaign structure that you use when you're spending hundreds of thousands of dollars so first things first what do we consider a big budget with Facebook ads well in my book anything over $5,000 per day is considered a big budget which is roughly around $150,000 per month that you would be spending on Facebook ads or more and I'm going to be showing you exactly how to structure your campaigns for whenever you're ready to spend those kind of numbers and what the differences look like between High spending accounts and low spending accounts where people are spending anywhere between 150k all the way to a million plus per month on Facebook ads so let's go ahead and get right into it so here we are inside of the ads manager and I'm going to show you what a typical structure looks like for a lot of people who are spending upwards of $300,000 in a week 100k $155,000 per day even over a million dollar in a single month in spend almost everyone's structure looks pretty identical and that's because whenever you're pushing numbers like those you want to have things very simple scalable and much easier to control at scale so once you're inside of your ads manager you hit create and almost every campaign type that a high spinning ad account is using is the sales campaign if they're optimizing for purchases and they're using advant plus shopping and the reason for this is because they've already done lots of testing in their ad account they've figured out what crates have worked and Advantage Plus really uses all of those insights and simplifies everything and does the targeting for them they're no longer having to really test interest they already know what audiences work and Advantage Plus can look at their ad account history and optimize in the best way for them and typically they really only have two campaigns if not only one campaign and it's an Advantage Plus and then typically the other audience is just a broad audience with a stack of all the countries that they're targeting most high spinning ad accounts also are usually going after multiple countries and so typically their structure will be set up as an Advantage Plus in almost every situation at scale and they're optimizing for purchases and how they have set up is where they're leaving all of the targeting open the only difference is is they're usually adding in a few more countries for their add account because they're shipping out products all over the world and they can handle much more growth whenever you're able to scale in multiple countries at the same time and yes these countries are typically all just stacked inside of this one campaign and then their budgets are roughly set around $5,000 a day yes you heard that right people are spending $155,000 per day sometimes they're spending $100,000 per day in a single campaign and then inside of the Advantage Plus campaign you typically have ads that are recommended based off your ad account performance but we're going to go ahead and skip that part and just go straight into how they're structuring their actual creative and this is where things get very unique they're using flexible and this is is a typical structure that you'll use at high spending ad accounts because this allows you to get way more creative testing done you can have way more variations and since you're spending high volume typically you have double three times 10 times the number of creatives that most typical ad accounts have whenever you're just spending you know ,000 to $3,000 per month you might only have 10 to 25 creatives whereas you know an ad account spending $100,000 to a million per month they're going to have hundreds of AD creatives and when you only have one campaign type you can only fit in 50 ads Max inside of that audience so how the structure is they'll use flexible so that way they can maximize the overall number of ad creatives that they have so typically what we'll do is we'll come in here we'll choose flexible whenever we're looking to push heavy Spin and then we'll add our media which is images and videos and you would just select five to 10 of these videos in a single ad and we're able to get away with only running one ad except we have upwards of 10 creatives cycling through on this Dynamic Advantage ad campaign so we have our campaign structure and then we have just one ad with all of these videos and then as we scroll down here we would put in our product URL and you would see that we have about 10 videos here and then for the primary text there's text option one and then we have another option so this would be two three and we maximize all of these variations so now we're testing multiple ad copy formats multiple creative formats and we're maxing out all of our options on the headlines as well so so you would fill in every single one of these headline options every single primary text option to maximize the number of placements Facebook's then going to use the flexible option to show which creative fits best with each primary text headline and description to be able to get you the best results and what you want to do is whenever you're running a high- spin campaign you want to make sure all the media is related to one specific product so that way your offer is very clear whenever it's cycling through so you don't want to have a bunch of different products here you want to make sure they're all the same throughout those videos so that way you're only testing copy variations and creatives that actually go together and then essentially once you have all of these options fully filled in what you can do is is add a group and this is where you can expand to having thousands of ads and be able to go from 100K to 300K to $500,000 per month in spend on your ad account and all you do is hit add group and this will group together that specific product set and then you could have another group here which is all images so you could do all images you could have a video group you could have an image group you could have a carousel group and then what you can do is you can duplicate this and you can now create another product that you're going to send to a different landing page for one of your other offers and then that allows you to multiply hundreds of creatives and hundreds of ads when you're only capped at 50 inside of the advantage plus this maximizes the overall number of testing it allows the algorithm to go at scale whenever you're spending those kind of budgets you might say well how does it get through learning typically learning will exit within the same exact day because you're spending so much you're getting a ton of purchases and because there's so much flowr of data Facebook's able to optimize on its own and get you the best results possible so most people are totally comfortable with starting their daily budget at$ 10 to $20,000 per day because they already have their cogs figured out which is their actual cost of goods sold they know what their profit margin is and they can put together all these ad creatives launch them and be good to go and not really have too much optimizations to really do because when you're spending tens of thousands of dollars per day you pretty much have the exact structure that you want to use there's not a 100 campaigns you're going through there's not a ton of ads that you're turning on and off everything is pretty Consolidated so when you're spending a lot of money your account structure goes from being wide where you typically see a lot of testing a lot of creatives which is good for smaller spin accounts but when you're spending tens of thousands of dollars per day you want to make sure that you just look at one campaign and can analyze everything in just one glance because if you have to go through all those campaigns you could potentially miss out and make a mistake be spending too much on the wrong ad whereas just one advantage plus will get the job done for you so this is the exact structure that these highs spend ad accounts are using and on each of these groups you can actually use different unique URL links and so this allows you to fully optimize and test what's going to work best and truly scale up and then the other campaign structure is just simply a broad audience that's typically just a sales and then it's a manual sales campaign it's a broad audience there's no targeting and it's all their countries selected it's just a stack of countries very similar structure the only difference is now you can just test specific variations if you have a promotional offer so you might be launching a Black Friday or Cyber Monday sale where you could launch it in here scale it up with that specific ad creative and you might not have a lot of variations so this is where you would use your single images or maybe this is your best performing ad and you already know it works at scale so you're not going to really have a lot of variation you're just going to have your core ads that you know perform where you're spending $5 to $10,000 per day in this campaign and whenever you're looking at these ad accounts it's pretty much just one to two campaigns every single time because The Big Spenders know that these campaign structures work and so that's really how you would set up you know a high- spend big budget ad account to be able to perform at scale maintaining 3 five 2x row as spending hundreds of thousands of dollars every single month so if you're interested in learning more or working with myself and team on how you can be able to scale your Facebook ads to bigger budgets and be able to maintain a very profitable row as at scale where you're doing you know hundreds of thousands of dollars to millions of dollars per month with your ads or even on Tik Tok ads your Viro organic marketing methods how to optimize your website then definitely make sure to book a call with myself and team and we'll work with you one-on-one and show you exactly what you need to do to be able to get there and once again it's your favorite digital marketer here Chase Chapel cheers and bye all