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Chase Chappell · @ChaseChappell
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them. Because a strong founder story connects the pain that you once lived, the solution you created, and the mission you believe in, and the struggles that you overcame, and how that transformation now delivers to every customer out there. When you create the story with five key pillars,
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downloaded on your computer so that way you can do this. And one of the first steps is we're going to copy that link. We're going to come in here and click the plus sign, go to connectors, manage connections, and we're going to hit add. We're going to add a custom connector. We'll paste this, and we'll name it Meta
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can recreate it. We're going to go into chat GBT. We're going to start a new chat under chat GBT40. You're going to do the new updated create image option and you're going to paste this exact prompt that I've gone ahead and put together for you below this video that
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Words
2,483
Runtime
12:00
Speaking pace
207wpm
Reading time
10min
207 words per minute, above the 201 75th percentile of 349 measured videos. That distribution comes from the 349-video hook study.
Opening (first 30 seconds)
This is an AI agent. Hey Chase, how can I help? And today I'm going to put it to the test to see if it can replace UGC creators from my own personal clients to create ads for them that actually convert. And what happened was beyond anything I expected. Let's go ahead and watch this just one more time because that was pretty crazy. While putting this AI agent to the test, I also uncovered a little trick to 2x and even 3x your return on ad spend in the next 30 days. Now, over 7 months ago, all I ever heard was
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Sentence shape
| Measure | This transcript |
|---|---|
| Sentences | 169 |
| Average words per sentence | 14.7 |
| Longest sentence | 44 words |
| Questions asked | 5 |
| Sentences containing a number | 9 |
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What this transcript is
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This is an AI agent. Hey Chase, how can I help? And today I'm going to put it to the test to see if it can replace UGC creators from my own personal clients to create ads for them that actually convert. And what happened was beyond anything I expected. Let's go ahead and watch this just one more time because that was pretty crazy. While putting this AI agent to the test, I also uncovered a little trick to 2x and even 3x your return on ad spend in the next 30 days.
Now, over 7 months ago, all I ever heard was how AI is coming to replace all of our jobs. So, you and I are going to put that to the test today. And we're actually going to need two AI agents to be able to do this. The first being Chad GBT to write our scripts, and the second AI agent is going to be arcades to generate our AI avatars. We're going to see if they can replace my client's UGC content teams. But here's the kicker.
To keep this interesting, you and I are going to create a client avatar based on a current client that I have and run these AI UGC ads inside of their ad account to see if they actually convert. And our client avatar is going to be a young female aged 18 to 24 looking for jewelry that gets her compliments with any outfit that she is wearing. Now that we know who we are selling to, if you have ran ads before, you may have noticed that the cost to advertise just keeps going up.
And I'll let you in on a little secret. Well, not so secret. The costs are only going up because of digital inflation. And these platforms are utilizing their AIs against people like you and me to be able to remove all that control that we have. Now, to battle that, when you're writing your copy, you must have a clear, new, and unique solution to it. You want the product to become something unlike anything that they have ever heard of before.
On the other side of that, you also want to include social proof to back that big bold claim up. And this can help increase your return on ad spend two to 3x higher than what you are currently doing. And most people go into Chad GBT and they ask it to write me 10 ad copy headlines. These titles in copy lack any type of unique selling point and are typically surface level and generic. When you run copy like this, it will increase your ad cost by two to 3x because it's so general and vague, meaning you're spending two to three times more on ads to acquire a customer, which is what we don't want to happen.
Knowing that copy framework, let's use chat GBT to write our first script and see how it turns out. All right, so the first thing we're going to do is write the script for the AI avatar. And I'm going to be using a client example from a brand called by Ray that sells jewelry. And we're going to specifically be doing it with her tea bar hoops product. And all I'm going to do is put together a very specific prompt. And I'm going to ask Chad GBT to write a script for us.
So I'm going to say write a Tik Tok ad script for a piece of jewelry called the theatar hoops from Ray Jewelry. And I'm going to input their URL. And I'm going to say the target audience is women aged 18 to 24 who want to get compliments and wear their earrings with any outfit. So we want to make sure that we give a reason why of the individual who is going to be buying and who they are. And we want to make it to where the tone is fun, girly, and confident.
So that way we will increase our relatability score with our audience and get better results. And then we want to include social proof. So that way the UGC creator is talking from a first point of view experience. And we're going to have the creator say something like, "I get compliments every time I wear these." And the goal is to highlight how versatile, stylish, and compliment worthy the earrings are in short and get a scroll stopping video script in place.
So, we're going to go ahead and have Chad GBT write the script. And here we go. It is putting together a script. And so, what we're going to do is we're going to go ahead and pull some of this ad copy. We're going to go to the AI agent called Arcades. And what we're going to do is we're going to sign up. You can click the link below this video to get access to this tool to follow along. Once we're inside of arcades, we're then going to leverage the script that the AI has written for us.
So, here we are. We have Okay, wait. Can we talk about these hoops real quick? And then we have the scene and then it says, "The Fate Bar hoops from Ray Jewelry. I literally get compliments every single time I wear them. Dress them up, dress them down. Always iconic. They go with everything in my closet. Like I don't even think I just grabbed these. Simple, stylish, and so cute. The gold tea bar detail obsessed. When I first opened the box, I was like, "Yep, these are the earrings and links right here, babes.
Treat yourself before they sell out." So, not too bad for the ad copy of the actual script. So, let's go ahead and copy some of this. And we're going to go over to Arcades. Once you're inside of this dashboard, we first now need to select our actual avatar, but we're going to go ahead and paste the script inside of here. We need to make sure that we do the formatting correctly so that way it all fits. We don't need to add emojis.
That's not necessary inside of our actual script. We can add captions later. And now that we have our script, we need to go ahead and identify our AI avatars. So, we're going to select talking actors and we're going to hit add actors. And so, we want to make sure this is a young female. So, we're going to choose female, young adult. And we're going to go ahead and select HD because we want it to be high- res. And as you can see, we have a few options here.
And we can hover over each of these creators to hear their voice to see how realistic it sounds. And AI has been getting much better and pretty crazy how well it's getting at cloning voices. So, let's go ahead and listen to a few of these and find the most realistic one that matches our target audience. Hey you, welcome to Arads. I'm one of the natural AI Hey you, welcome to Hey, welcome to AR. I'm one of the natural AI actors you can use for your ads.
Okay, so this one sounds pretty realistic and it pairs well with the individual herself. So, we're going to go ahead and select this one. And so, now that we have our creator UGC AI avatar selected, we're going to go ahead and X out. And once we have our AI avatar selected, we're going to go ahead and hit add actors. And now we have our AI UGC creator. Her name is Harper. And we have our script here. So, now what we're going to do is just hit generate. and it's going to generate our AI UGC video.
So that way we can compare how realistic this is and see if we can run it as an actual Facebook or Tik Tok ad. And if we can actually pull this off, this will be unbeatable for brands in 2025. And really anyone looking to get into marketing online to run paid ads leveraging AI UGC creators where we don't have to have any content team to be able to generate videos anymore. where we're having one AI agent write the ad copy and another one generating the real life avatar that is indistinguishable.
Now, so far we've gone ahead and generated our ad script that we're going to use for the AI and now we're just waiting on our AI avatar to be generated. But let's get the answers that we actually want so we can see if this AI agent arcades can replace a full team of UGC creators. Okay, so I've generated a few different video styles. I came up with three different avatars with those scripts. And now we have some videos to play back and watch specifically.
Some of them I like, some of them are okay, but what you'll see is actually pretty shocking. So, let's check out this first video. Okay, these might be the cutest earrings I own. They're called the Pia Tea Bar Hoops from Ray Jewelry, and I'm obsessed. They're dainty, but still give that classy girl vibe. They're lightweight, super comfy, and go with literally every outfit from sweats to little dresses. I feel so put together when I wear them.
Get yourself a pair before they sell out again. Trust me, you'll wear them non-stop. Okay, this is pretty insane to think about because the voice to speech is really hard to tell that this is AI, which is what I really like about this. She uses her hand gestures, which make it even more realistic. You can even see how she pronounces her words that also make it feel very natural as if she's actually talking about this based off of the script that we gave her.
And it's pretty fast-paced, so it's very fluid in how she's speaking as well, which is also something that I really like about this video. And she's talking about how they're lightweight, super comfy, and that she's obsessed with them. So, let's go ahead and watch this just one more time because that was pretty crazy. Okay, these might be the cutest earrings I own. They're called the tea bar hoops from I mean the pronunciation is just perfect.
It's crazy. So, we can take a video like this. We can throw it into an editor, add in overlays as well with the actual jewelry content itself of somebody trying it on, wearing it out, and different settings like that. Now, based off of some of the other videos I generated with different actors and different dialogues and how quickly they speak and different settings, here are some of the other things that I came up with.
Okay, wait. Can we talk about these hoops real quick? the bar hoops from Ray Jewelry. I literally get compliments every single time I wear them. You can dress them up, dress them down, and they're always iconic. They go with everything in my closet. Like, I don't even think I just grabbed these. Simple, stylish, and so cute. The gold tea bar detail I'm obsessed with. When I first opened the box, I was like, "Yep, these are the earrings." Links right here, babes.
Treat yourself before. Okay, so this video is not bad, but there was a pronunciation of so which was a little bit weird. And although the video is very fast-paced in the beginning, and it does sound pretty fluid, which is really nice, there are a few things that I would tweak. And so all I would do is just hit remix and probably adjust where the text is. So I would remove so cute so that way the pronunciation is more accurate.
And then I would also clean up some of the text in here to where it shortens so that way it comes across more naturally. I would like the creator to be very enthusiastic like the last one we saw. So that's probably the one I would use in ads. And in fact, the ultimate question really is, do videos like this in AI in general perform better than what most people would be able to create? Well, I can tell you from experience with testing different AI avatars and images that are AI generated in ads.
We're seeing pretty crazy stuff with some images and videos performing at a much higher return ad spend. I'm talking about normal ads converting at a 3x return in ad spend and some of these AI videos and images converting at a 5 to 7x return on ad spend. So, we're definitely entering a time and period and place where AI is becoming very powerful. And if you don't use it, then you're probably going to lose out. So, the ultimate question is, are you going to sit on the sidelines and wait to implement AI or are you going to start using it to your advantage and transcend to the next stage?
And let's say that I like this video. What we can do is download this. We can go into a tool like Cap Cut. We can add in this video that we've downloaded. We can add it in to Cap Cut. And we can start editing this video. And what I mean is I've literally taken a few videos from their IG and inputed them in here. And we can overlay some of this content. They're called the Pa Tea Bar Hoops from Ray Jewelry, and I'm obsessed.
They're dainty, but still give that classy girl vibe. So, we can overlay this right here. And now we have a video where we transition in and out showing the jewelry with the AI avatar. So we can really blend reality with AI and start to come up with an ad variation that actually converts. We can take this a step even further adding in captions and music as well. And so we can generate this and then we can take the text and adjust the font to a style that we like.
And so we can clean up the text, have the captions and then we can add in music. And so now we have our full video that we can export with music, captions, AI, and have an ad that we can start testing with our Facebook and Tik Tok ads to start generating more results. So, I definitely hope you enjoyed this video. Make sure to click the link below so that way you can get access to this tool. And once again, it's your favorite digital marketer here, Chase Chapel.
Cheers and bile.
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