The Right Way To Scale Facebook Ads in 2026 transcript

If you've ever raised Facebook ad budgets and watched your CPA spike, rorowaz drop, and performance die overnight, then this video will fix that. This new Metadama update isn't the problem. The real problem is most advertisers are scaling budgets in a way the algorithm simply can't support in 2026. In this video, I'm breaking down when not to increase budgets, the exact percentage increases that don't reset learning phase, and the exact scaling method and framework we use to manage over $600 million in ad spend at our agency.

If you bought anything online in the last year, there's a very real chance you bought it from one of our ads. And the same scaling systems and psychological triggers that made you buy are exactly what I'm going to show you how to use in this video. Most advertisers don't realize they're breaking the algorithm while trying to scale. Their strategy looks something like this. They're only scaling with one to two ads. They're spiking their ad spend by 100 to 500% in a single day after seeing good performance.

They're not cycling in new creatives weekly. or they're segmenting the exact same audience by creative type. So, just to show you what this looks like that a lot of people are using these strategies is they have the same audience multiple times and they only have one creative in here. The other thing they're doing is the moment that they see a good rorowaz, they're taking their budgets from say $20 a day to $90 a day and then from $90 to $250 per day or they simply are just scaling with one to two ads and they're simply just not cycling in new creatives.

And this strategy is broken. And the problem with this is if one ad fails, the whole audience will take in performance. And then spiking cost by 100 to 500% in a single day, if that performance doesn't hold after you've scaled too quickly, you've now burnt that entire ad budget. And not cycling in new creatives causes ad costs to rise quicker, rorowaz to drop faster, preventing long-term scale. And segmenting that same audience by creative type, ad budgets go up, forcing spend to overlap between audiences, raising your own CPMs and ad cost.

So instead, this is the setup we use at my agency with all of my private clients, from big brands to even smaller everyday brands that are taking the internet by storm. So now we're going to hop into my screen and show you exactly how to do this from start to finish. So that way you know how to scale with this setup, covering everything from the strategy and all the things you need to know. So first things first, you've seen on YouTube that other people are recommending the one campaign method.

That specific strategy works if you already have a very dialedin ad account or already spending a ton of money on ads where Meta can automatically take the reigns and do it all for you. But for the average marketer and somebody who's trying to get up to those,000 2,000 even $5,000 days, there's a strategy before that that absolutely crushes it and allows you to get to those stages. And so step one of our scaling strategy is the four campaign method.

And this is where you'll have a creative testing where you dedicate budgets towards new creatives only. Inside of your creative testing, you'll have multiple audiences in here with multiple unique new creatives that you've never tested before. This does a few things. This allows you to dedicate budget to ads that normally wouldn't get spend in your other campaign. Because all of us have seen one ad eat up a ton of budget and our other creatives not get performance.

This ensures that we're sending budget to new ads, allowing us to find what works. Once we identify specific winners where we're getting eight, six, 15x rorowaz on these creatives, we're simply going to move to step two, which is copying these and moving them into our scaling audiences, which are retargeting advantage plus. This allows them to automatically start taking off with additional spend. And it provides us with multiple ads that are getting even spending.

You no longer will see an ad that is spending a,000 bucks and a bunch of other ads that have only spent $5. Now what you'll see is all of these ads are spending a 100red, 200, $300 and getting even spend because we've already validated them, proven them, and now they're taking off inside of our advantage plus inside of our interest testing, which makes our audience more stable for scaling. And the best part about this is is because we have so many creatives in here, if one ad fails, we have 11 more ads to keep going.

If another fails, we have 10 more to keep going. And because we'll always be cycling in new creatives every week, we will never have to worry about performance fluctuations and we can constantly be vertically scaling our budgets, which moves us into step three, where on the audience level, we'll initially be scaling by ads set where we can actually move the budgets up vertically in increments every 3 days of 20%. This ensures that you don't reset learning and you can gradually get out of it while stabilizing performance to its maximum efficiency.

And as you get to higher scale and you start crossing multiple hundred day daily spins on audiences, 200 daily spins, you can migrate that to a CBO and continue that performance. At that point, we move into step four, which is where we can begin to increase our budgets in increments after $500 daily in spend by 100, $250, $500 every 3 days. This ensures that we can rapidly scale up our budgets because we have a fresh cycle of creatives coming in.

We have stable performance and at this point it's very unlikely even if you were to reset learning phase by increasing this much. It will come back out of learning immediately and allow you to continue scaling. And the final step to this is when we're looking at scaling, it's not always necessarily about raising spend to get more revenue. There are in unique cases ways to scale revenue without scaling spend. And the way we do that is by our final step looking at something called microbudget shifting.

And this is where when you're on your adset level or your campaigns, you can see some audiences are performing better than others. So we have one that's spending $65 a day at a 6x. We have another audience spending $120 a day at a near 12x rorowass. So you might ask the question, why would we even be spending 65 on this if we're getting twice as good as performance out of here with half the cost per result? Well, rather than necessarily turning that audience off, what we'll do is we'll take $25 from here and rotate it over to this audience.

So, we're spending the same amount of money daily, we're just moving budget towards what is already stabilized, and able to hold a much better performance in terms of cost and rorowaz. This allows us to scale revenue, increase our return on ad spin, lower our cost per acquisition without spending a single penny more. And as performance stabilizes, we can then continue to scale up vertically. And in 2026, creative is everything.

And without it, it makes it almost impossible to scale. And where it gets really crazy is when you introduce the right creative in the right creative volume with proven psychological triggers and most likely the same psychological triggers that have worked on you without you even knowing by our brands or others. So, here we are inside of foreplay looking at the ads from a brand called Rise and they're running over 5,500 active Facebook ads right now.

And what you'll find is every creative is 100% unique. And the reason this is so important is because this ensures that we're constantly hitting different formats that appeal to different people. Some people care about features and benefits of a product. Some people are logical thinkers and want to know the science behind the product. Some people need to be educated and want to discover and learn how to use the product.

Some people want a full product demo to get comfortable with how the product works before they even buy. and others simply only care about whether or not individuals have recommended this product or left good reviews stating that the product is as advertised. And these are both different personas, but also different types of ways that people psychologically think about buying. And having these different creatives triggers each of those emotional moments for people to make a decision on whether or not they'll purchase.

And sometimes it's not as straightforward as somebody only wants to see a features and benefits ad. They need to see every creative format to flow through the process to cover every objection they need to buy. And so this ensures that we're showing multiple unique creatives appealing to all of those different psychological reasons that people make decisions. And so by having all these unique creatives where we have our features and benefits, we have a product walkthrough UGC video, we have a 200,000 plus five star reviews, we have ingredient breakdowns, special offers, and as you'll notice, no creatives are alike.

Every format is different. And this is all by design. And if we look at another brand here, Loop, where they have multiple different creatives, they have testimonials, they have videos, UGC creators, they have special offers with three pairs in one box. They show how to use the product, they show comparisons breaking down the other alternatives that people might use. They show lifestyle shots to paint the picture of who their audience is.

And most importantly, they identified personas to target audiences beyond just the core audience that predominantly buys from them. This allows them to take spend levels from $1,000 days to $5,000 days, even 10, $50,000 days in spend. And the way you do this is not just by unique creative formats. It's by building out custom personas that are totally different from every audience. And the easiest way to understand these different personas is by quite literally when we look at loop earplugs, we can see their personas quite visibly already put on their website and they break these down in their ad creatives so effectively.

The first persona is the work from home audience. Somebody who's trying to focus, dive deep into their work. The other person is somebody who simply goes to concerts and they want to block out that noise for ear protection. Another person is who's trying to improve their better sleep, improve their fitness by getting better sleep quality by reducing the noise. Another person is socializing. They're in social environments.

They still want to have conversation, but they want to block out all the noise around them so that way they can be more present. And then we have parenting. So that way they can move on with their daily life without having a ton of stress. All of these personas are very different. Somebody who's going to concerts and partying on the weekends might be very different from somebody who's a parent. Somebody who's in fitness and trying to maximize their sleep quality might be very different from somebody who is always going to socializing and networking events.

And same thing from the work from home office persona. Each of these personas appeal to different demographics and allow them to scale spend in multiple audiences at once. Now for the third step with your creatives is creative volume. It's not just about having different personas. It's not just about having unique formats. You could have three, five, 10 personas with three to five, 10 different ad formats, but the final stage that brings this entire plan to fruition so that way you can maximize your scaling plan is by having creative volume.

And the way that these brands are doing this, like HOS, where they have 220 active ads, they're leveraging UGC creators where these personas are there, they have different ad formats, and they're able to have hundreds of people in their community making videos for them every single day where they're launching tons of different ads, and they have multiple ad accounts where they have over 11,000 active ads as we speak right now. with all of these different unique creatives in high volume.

This ensures that Meta always has an arsenal of the maximum number of creatives to deploy, ensuring that all spin levels are met and performance never spikes, never drops, and stays consistent on an uptrend. And you'll see this like our client Ki Eyewear, who went through our mentorship, has 740 active ads and is scaling like crazy using this exact strategy. In 2026, creative volume wins, but only if you follow all of the other steps that I've mentioned in today's video.

So now I just broke down my entire scaling strategy with Facebook ads in 2026 where I covered the account structure, how to increase your budgets, the four campaign method, how you can micro shift your budgeting, creative rotation, persona expansion, the 3-day scaling method, and once you pass $500 a day, how you can rapidly increase budgets, horizontal and vertical scaling, as well as the creative diversity, ad formats, and creative volume you need to scale.

And if you want to see exactly how we are doing our targeting after this new Andromeda update, I put everything for you in this video right here.