Claude + Eden = Content Creation Cheatcode transcript

If we're being honest, AI kind of just sucks at content creation in general because it doesn't know what good content looks like. If you ask it for a content idea or to write a viral post for you. What you have to understand is that there are hundreds of thousands, if not a million different ways that you can write content. And so if you don't tell Claude or ChatGPT how to do that, if you don't provide it the context or the framework, then it is going to guess it is going to pick one out of a million ways, and it is probably not going to be that good, even when it's something crazy like the new GPT six Astra, which is essentially AGI, but it still can't write a good social post.

Why? Because it can't see social media and its training data is months old. It doesn't know what's trending right now. And that leads into one of the most underrated features of Eden, which is the MCP. But from what I've noticed, the word MCP still scares a lot of people off and makes them feel like they need a PhD in computer science to benefit from it. In the plainest terms, I just want you to think of an MCP as an integration.

It gives Claude or ChatGPT or any other AI tool the ability to connect with another app like Eden and do things that that app could do. Now, why is this important? Claude or ChatGPT can't see social media posts. They can't see what's trending. If you asked it to look at top productivity posts on Twitter right now to generate some ideas for you, it wouldn't be able to do it if you asked it to take the ideas that it generated and schedule them as posed for you.

It wouldn't be able to do it if you asked Claude or ChatGPT to search through all of your captured ideas and all of the highlights from your books, and all of your past newsletters and notes and everything that you've written, because that's where the most potent ideas lie. That's what's going to grow you the most on social media. It wouldn't be able to do it unless you do it in an app that it can access. And yes, ChatGPT and Claude can use your browser or use the computer to do those things.

But what happens when your computer is off? It can't do it. And so the more advanced people here who have tried content creation with AI before will say, well, can't I just scrape creator's posts with another app like app, ensure you can scrape a certain creator's posts, or maybe 2 or 3 creators posts before you start paying an arm and a leg for scraping costs. But you can't search what's trending across all creators and across all platforms and your own accounts, and compare them against each other.

And you probably aren't going to build a vector database, and you aren't going to pay to sink millions of posts every single day. That's going to cost you tens of thousands of dollars a month. And that's why you pay us, or eat in a small $29 monthly fee to access all of that. So you don't have to do it because that's a full time job in and of itself. You want to focus on content creation. So when you connect Claude or ChatGPT to Eden, it unlocks those abilities.

It's like giving Claude or ChatGPT the tools that it didn't have before. So pasting a TikTok link or an Instagram link or a YouTube link, it can now pull the transcriptions and that's on the base level. Can also do that at scale and search for any keyword, topic or niche to find the top performing posts. So I'm going to show you why that matters, so that you can actually create good content based off of your ideas with AI, so that you actually have a useful AI workflow.

Because frankly, most of the ones on YouTube are just hype and gimmicks and don't really do anything for you or actually get you sustainable results. So I'm going to show you three examples that I did here in Codex with GPT six Astra on high. But you can do this inside of Claude, inside of Claude code, inside of cursor, or inside of any other AI tool that can connect to an MCP. Now, for those who are still kind of afraid of Codex or Claude code because you feel like it's only for developers, I would actually recommend that you switch over to them completely.

Don't just use ChatGPT. Don't just use Claude, only use Codex or Claude code. You don't need to worry about anything else. Just go and start typing in the chat and you'll figure it out. It's literally no different, aside from the fact that it can access files and folders on your computer and it can do things a bit better, in my opinion. So if you're still using regular Claude or ChatGPT, come on, grow up. Stop being a child.

Jokes aside, how do we actually connect the MCP? So the traditional way is inside of Eden. You go to settings, you click on MCP, and then you just follow the instructions here so you can connect Claude or follow the setup steps for ChatGPT. But we made it a bit easier for you. So you can go to Eden. So slash MCP it'll take you here. It'll show you a few things that you can do. And all you need to do is copy this prompt.

It is one sentence. So you you say, connect me to Eden, fetch this URL where we have instructions, and then ChatGPT will read that and be like, okay, I need to do this. And then what it will do is it will open up a link for you to connect, or it will give you a link to sign up if you haven't already. And then you just hit Connect Eden and then it will probably ask you to restart Codex ChatGPT Claude, etc. and then you're good to go.

But if you scroll down a little bit, you can see that we have pre-built workflows. So if you want a weekly content strategist, you can just click here and install it. Or if you want to build a content command center, you can also do that here. But it really is as simple as that. So now I want to show you what Eden can actually do when you're connected to it. So the first prompt I sent here says, I want you to look through my Eden Library for novel ideas related to productivity.

Then research the top Substack notes on productivity. You're going to take the post Structure and principles of the top Substack notes, then plug my ideas into those. Now, this is important because everyone is just trying to copy everyone. They're just trying to automate the entire process with AI. And frankly, I do not think that is going to work. You still need your own unique ideas that you love. You still need your own brand.

Otherwise you just end up copying everyone else and copying what's trending and blending in with everyone else. It doesn't matter how much content you put out, you're still never going to stand out. So the way that I like to generate ideas is just by going on a walk. I literally treat that as a part of my job. I go on a walk for about 30 minutes twice a day. I open the mobile app, which looks like this, where I have all of my tables, documents, ideas, etc. and then I just click this capture button and then I usually use the voice transcription, but you can just type out an idea, any idea that comes to mind.

So I'll put on an audiobook or a YouTube video or a podcast, and I'll just let that stimulate ideas. I'm not necessarily trying to take an idea from the book or podcast, but if you've ever listened to something on a walk, you understand that just by hearing one sentence that can trigger a thought, that triggers another thought that triggers another thought, and then if you capture that inside of your library, what we do inside of Eden, or what the library is, is just a place to dump any and all ideas without worrying about it.

That is the problem with so many different notes apps, is that you capture an idea and then it's lost forever, even if you organize it inside of a folder. So what we do is we automatically tag it, connect it to other ideas and embed it, which essentially means we add a bunch of numbers to it that allow it to be searched in meaning space. So you don't only search by keywords, you search by relations. So when you ask the AI to search your library in Eden, it can find novel connections and ideas.

It can find anything for you, so nothing ever gets lost. And so essentially, what my content creation process looks like these days is I just go on a walk and I capture a bunch of ideas, and then I do exactly what happened here inside of ChatGPT or Codex, to turn them into drafts that I can then put in my scheduler and then edit them and actually have them go out and be posted. And another thing inside of Eden is that you can integrate with your Kindle highlights, sniped RSS feeds, ex bookmarks, Substack bookmarks, Instagram saves, or read Ys.

So anything that you save anywhere goes into your Eden library so that it can be found and potentially turned into content ideas later. Or you can just use Eden as an actual second brain, because that's what it is. It creates the connections and neurons, I guess you could say. All right. So again, I asked it to look through my library for novel ideas related to productivity. So essentially my ideas related to productivity.

Then research the top Substack notes on productivity so it understands what a good post looks like, and then take the post structure and principles of those Substack notes. Then plug my own ideas into those. So what it is, if you want to read this, is that it found five useful angles on productivity in my library, and it gave me what the strongest are, which is rest as a part of the creative process. Learning that postpones action, and automation that comes before understanding.

And then it search Substack and found 75 results on productivity, focus and creative work from the past year. And so we have a post that got 90,000 likes 56,000 by our friend Craig Perry, 26,020 4011 thousand. And those are absolutely viral posts. If you know what a viral post is on Substack, you can click on these to actually visit the post. And something aside from what we're doing here, I could also say, hey, create a new board in Eden and save all of these notes to them, because in Eden you write newsletters and you create swipe files inside of boards themselves.

So a YouTube swipe file as an example is where I save YouTube videos that inspired me, and I would eventually want to pull inspiration from later. And I can just chat with this entire board here. Or I can ask ChatGPT now that it has access to the MCP, to look at my YouTube swipe file board for inspiration, and we'll kind of touch on that in the third example, but you'll get the point when we actually get to that. And so now what it did is it took those five best posts and my five angles that it found from my library, and it drafted five potential posts.

And so the first one says, you can become very knowledgeable about a life you never start living. That's a pretty good hook, if I do say so myself. Writing advice saved business podcast, finished courses, highlighted notes. Organized another person's morning routine. Memorized every day. You get better at preparing, but you still haven't put anything into the world that can tell you when you're wrong. It's pretty good.

Eventually, you have to publish the post, make the offer, build the first version. Until then, you're studying for an exam you keep refusing to take. This is a freaking banger. Go and ask ChatGPT to create a viral post and it will come nowhere near this. Absolutely nowhere near this. And if it does, can it do it consistently? No. If you are a content creator, like having Eden as the MCP is like a foundation. Now the next idea.

Give your ideas a few days to become interesting. I already like this because it's my idea. It's from my library. These resonate with me because I have heard them before. It's just not something that comes to mind when I sit down to write out a blank page. Start that outline before you need it. Write down the obvious points. Identify the question you can't answer yet, then go live it. This one kind of seems to follow the same structure as the one before, so I'm wondering if two of these have a very similar structure.

It's probably the two by friend, which is the account. So it's okay if these aren't all perfect, even though this is still really good, you can ask it to redo it. Oh, this actually borrowed Craig Perry's structure with recommendation practice payoff as the format. So this was friends. So that's interesting. All right. The third one give your day a rhythm. Make something before you check how everyone else is doing. Protect a block for the work you keep postponing.

Finish one meaningful thing. Let the afternoon feed your curiosity. Follow a question and collect an idea. Close the loops before dinner. Spend the evening with people you care about. Let the date end. Build a routine you would still want to live inside after you become successful. These are good, right? These are like Holy crap, these will do well. So I think you get the gist of what we're doing here is we're taking our own ideas that we've been saving over time, and then we're popping them in to what already works, a structure that already works.

That's what you do with YouTube titles to which will go over here. And that's like The Loop of Eden. That's the Eden system, because inside of Eden, you can go to the discover tab and you can look at top performing threads and Substack notes, and you can filter all of these here. You can look at YouTube videos and LinkedIn posts. And I do recommend doing this rather than only asking AI, because it's useful to just see if any of these inspire you, and then save them to a swipe file board that you have.

It's actually funny. I see this right now. This is a direct copy of another viral post, so don't do this. Don't be. Deji. This is a straight up copy paste from Goldie's tweet. I remember this from years ago. This post went viral and this is an exact copy paste of it. So let's go to the next example. I said use Eden to find up and coming productivity creators, then break down why their top post did so well. What's their strategy then?

I want you to help me position myself in a unique way so I benefit from their growth, but stand out. And then it started working here and it asked me a question because it said it found my connected accounts. You can connect your accounts in Eden if you want to schedule content or just see your analytics. And so I said, use my personal account because I have the Eden account connected as well. And then it looked over my top posts and then it said your strongest position is the step after productivity turning reclaimed attention into original work and a life you direct.

These creators attract people who want to focus, stop scrolling and become disciplined. You can meet that same demand, then give it a destination. Read, write. Build something of your own that fits your existing second Renaissance direction. Let's eat in benefit through your process. So it's looking out for me because it knows that I want to promote Eden. So it's also giving me the ideas that fit that in as well. And then it said I searched Eden for smaller productivity creators rather than big celebrities, because I want people who are up and coming.

I want to know what's working now. Not for someone who already has an audience where everything is going to work for them. So it gave me the creators worth watching. So Dan Zachariah, Daniel Barada who a good friend of mine, Emmy, don't know who that is. Leo Justin, Sky sac I believe I've seen I've seen these two before, but another thing you can do here is you can add. You can tell Codex or Claude to add all of these creators to a list.

So inside of Eden you can create lists, and then you can reference the list inside of Claude or ChatGPT when you want to. And essentially it's just a way to group creators together to see their posts in one place and filter by recent top like, top viewed, etc. it's just another way to get inspired or look at what's working. And so then it goes over the breakdown and this is pretty long. So I'll read the first one. But Dan Zakaria makes discipline feel like a complete learnable system.

So remember we asked that we want to do what's working but we want to stand out. We want to be unique. We want to beat our competitors. And it says his biggest video combines an emotional problem wasting your life with a concrete deliverable, a full protocol, the opening list, recognizable alternatives to scrolling. Then it moves through explanation, consequences, practical phases and identity. That structure offers both recognition and resolution.

Viewers get an explanation for their struggle in a sequence to follow. His strategy is consistent focus, discipline, identity. That sounds very similar to me, with coaching and community presented as implementation support, the subject still has traction. His self-image video reached 116,000 views and seven x outlier you're opening. So what? What can I do different? Show what someone should direct that discipline toward.

So for me that would be directing the discipline from this because this is an idea I would talk about anyway. So do what's working, but then help them channel it towards reading writing the habits. Now, I'll let you read through the rest of these. But one other thing you can do well, it has my entire position, so it did the entire breakdown. How to benefit from their growth? Publish the next chapter of their popular subject.

That's very smart. Make companion pieces were sharing. This is just really good. And so essentially what I would do here is I would say, hey, I want you to save all of this to a document inside of Eden so that I can reference it later. And then that lives in your library. So it can also be found later. Now, the third example, what I said is read over my you need to be delusional if you want to succeed. Newsletter in Eden I just wrote and publish that newsletter on Substack and X, and I'm going to turn that into a YouTube script.

So I said, I'm turning this into a YouTube script, break it down into the biggest, most attention grabbing ideas, then use Eden to research top YouTube videos related to that. Look at the titles and understand why they did well. Then use the structures and patterns in the title to brainstorm ten YouTube titles for my newsletter. So traditionally, what you would do or what a content strategist would do is they would go to discover or go to another outlier tool and then filter by YouTube videos and then look at which titles are doing well, and then save those to a swipe file like I showed you earlier on a board.

And that's great, but a chat can get even more nuanced. It can search for and wide, it can interpret. It has a sense of intelligence, obviously. So it said the strongest angle in my newsletter is your realistic goals are keeping you stuck. It gives viewers a reason to question advice. They've followed their entire lives. Being delusional becomes the intriguing solution. It read the full newsletter. And it said these are the biggest ideas you can pause and read if you would like to.

And it said for the video I lead with the first two, explain the attention mechanism, then deliver your three step process, and then it looked at videos like the one it actually got before from Dan Zachariah. Your life won't change until your self-image does. Psycho cybernetics. I actually talk about psycho cybernetics in the newsletter, and it said the reusable structure and likely appeal is your life won't change until internal factor does.

So we could use that one another one here. Build a mind so strong it scares people. So build something so extreme quality it dramatic consequence right? This is what YouTubers want. Actually talked with a YouTube strategist about what he would want when breaking down YouTube titles or brainstorming YouTube titles. And it's exactly this. It's kind of like Mad Libs. And then you can get creative once you actually have the first draft.

It even pulled one of my videos, How to Change Your Life so Fast it feels illegal. So how to transformation so fast it feels transgressive adjective. And so what it does is it then listed ten title ideas right here. Set a goal so big it forces you to become someone else. That's pretty good that you got to admit that's pretty good. Your life won't change until your goals do. It's okay. How to change your life so fast?

It feels delusional. Yeah. That's okay. This one impossible goal is worth more than 100 realistic ones. That's okay. Your dreams are less impossible than you think. The Steve Jobs idea that changes how you see the future set a goal so big it makes distractions feel pointless. I like that one because it's true. Your life won't change until your standards do. Not bad. Your discipline isn't broken. Here's why you still feel stuck.

I've seen this one do well here and there so that could. But personally I like this first one the most. And it said my first choice is number one. So there you go. You can ask for 50 more titles if you want, based on 50 other YouTube videos that did well and then pick from there. So I think you get the point. Essentially, connecting ChatGPT or Claude to Eden gives ChatGPT or Claude superpowers because they can finally do well with social media.

They can access all your content, they can access any creator's content. They can see what posts are performing and doing well across all platforms. Oh, and one thing I forgot to mention. Let's actually go back to the post ideas here where it actually wrote these posts. Inside of Eden, you can schedule content to all platforms. You can also look at your analytics, but here I can schedule to X, Substack and Threads. Those are the ones that I do all the same.

And then I take those and put those on LinkedIn and Instagram. We've actually created videos on how to write viral posts for those platforms and how to grow on those platforms on this channel, if you want to check those out next. But then what I would do inside of Codex is I would tell it to add it to my drafts, because then I can go through and edit it and schedule them automatically if you want to ask it to just schedule them all for you.

You like how all of these are, or you told it to refine them a bit and you like how they are and then you want it to schedule them. Be my guest. So I'm just going to say add all of these to my scheduler drafts, and we'll be able to see these pop up inside of here. So pop these into my drafts. And now what I can do is I can open these and then edit them to my liking because personally, what I like to do that's kind of the content creation flow, right.

Capture ideas into Eden in the library without worrying about organization. Ask the chat to look over my own best posts and other people's best posts to understand what a high performing structure looks like, and finding different angles, and then pop those variations into my drafts so I can just go in in the morning and then edit these. And sometimes I end up editing the entire thing because I want it to sound different.

And then I just hit schedule, choose the time slot. Boom. It's good to go. It goes out and I can turn on auto retweet if I want it to be boosted every 2 to 3 hours, so on and so forth. And another thing you can do, obviously in Codex or Claude or even Eden, is you can ask it to turn it into a routine or a scheduled task. So if you want that workflow we just described to happen, after you do all of that in the chat, like, hey, search through my library for recent ideas, look at top Substack posts or X posts or YouTube or whatever it may be, and then put those into my scheduler drafts so I can edit them in the morning.

Just ask it. Hey, I want you to turn this into a routine that you do every single morning, and then every single morning you wake up with new drafts, ready to edit and refine and then schedule. So that is the content creation process inside of Claude or ChatGPT. I hope you enjoyed it. I hope it was useful. You can check out Eden via the link in the description, or you can connect to the mic and start creating today.