I Ranked Every UGC Video for Meta & Tiktok [TIER LIST] transcript

The biggest problem with brands sending out product to creators is that whenever the creators make videos for them, they don't perform. I see brands do this over and over again where even good creators give up their brand entirely. The issue isn't that the product is bad, it's that the creatives they're making never had a chance to make sales in the first place. And I've helped hundreds of brands with this exact problem at my firm.

So in this video, I'll show you which creative formats your creator should make and which ones to avoid. Imagine a creator making that and generating $1.3 million. Most brands don't even do that in a month, let alone a year. But this creator did it from a single video. So we're going to be going over the UGC tier list for TikTok Shop and Meta specifically, so that way we can see what videos are working, which ones are getting views, which ones are getting sales, and rank them.

S tier being the highest and F tier being the lowest. And on each of these videos, I'm going to be showing you the views and we're going to break down the sales after. So the first video has 8.2 million views. So let's go ahead and watch this video. And what we're going to learn is that some videos perform really well with view volume and some perform well with low view volume and high sales volume. And at the end of this, we're going to understand what style of videos are working best for creators. >> If you have cavities or even >> All right, so the start of this video is an ASMR video and we know from past video experience that ASMR videos do really well for engagement and get people to hook because for whatever reason, just the ASMR style content engages people immediately. >> and holes in your teeth, please watch this video.

I promise you you will not regret it. What I just put in my mouth is a toothpaste bit by bite. So what I did is I placed it on my cavity and my holes. >> Okay, so now she's talking about the actual product, which is Bite Toothpaste, and she's referring to cavities as the core problem in this video. >> Cuz there's nano hydroxyapatite in here, which remineralizes the enamel. I like >> And now she's educating the audience with the ingredients and what it does. >> To put it right on my cavity and my holes on both sides.

Literally, it just in 2 weeks of me using these, I've already noticed a difference. And once >> She's talking about the results now. >> It dissolves like it is right now, you You just brush your teeth like normal. >> And now she's mentioning she brushes her teeth after she does this, but she's visually not showing it, which can affect conversions. Because if you don't show how to use the product, it makes it harder for people to understand what it is. >> These are literally a game-changer, and they've also made my teeth super white. >> All right, so she didn't even give a CTA at the end of the video.

So, let's go ahead and rank this video just based off of what we watched. I'm going to go ahead and give this an F tier. And the reason for that is because it was a good ASMR video. It has a lot of views, but she wasn't very focused on the product. She didn't demo how to use it. She didn't explain entirely very well. She showed what it does. It was engaging, but let's go ahead and look at the cells. Only 2.6 K in cells.

Now, that's good, but for 8 million views, that's not a lot of cells, and that's more than likely because she didn't have a good CTA at the end of her video and didn't actually demo the product to its full potential. All right, next video. This one has 12 million views. All right, let's watch it. >> Don't miss your chance to grab these Crocs just in theory. So, I got their black and gold Saturday sandal. These have a little >> Okay, so this is a product-focused video and is more based off of the aesthetics.

So, we have the concrete, the black, the black leggings, the gold chain around her ankle, and then we have the gold on the actual Crocs. And these aren't your typical Crocs. These Crocs are very different than what Crocs is known for. And you can see the jewelry and how she has everything set up in this video. Basically, videos that focus more on the aesthetic do really well in her engagement because people will scroll through the feed and immediately want that aesthetic so that way they can go out and about with their day, whether it's grocery shopping, fitness, walking.

And, you know, aesthetics-based content does really well in terms of conversions with the product. >> They've literally been sold out since February 1st, and they've been sold out for a good reason. These are wide-foot friendly. The straps are both adjustable. They're actually comfortable. You don't >> Okay, so she's mentioning the product benefits and features around comfortability. She's calling out why she likes them.

She also added in some with sold out. >> Don't >> to break them in. You can get them wet and the best part is you can jibbitz them and they look so cute. They do run true to size. >> All right, so that was a very simple video. She was just calling out the product and added in a little bit of FOMO from selling out. I'm going to go ahead and assume that this video does well based purely on the fact that this is a very unique Crocs footwear because it's just not their standard Crocs.

So, this product specifically probably already sells very well for creators in general. So, I'm going to go ahead and give this an A tier. It's very simple content, but the product honestly is doing a lot of the selling. Let's go ahead and look at the sales volume. 290K is absolutely insane for a video like this for how simple it was. But once again, it's aesthetic based content and the product is just so unique and different from what Crocs is known for that a lot of people are probably buying it because they've had Crocs in the past, but have never seen that style before.

Our next video, 27 million views. Okay, that's a lot. >> before after. I want to >> All right, so she immediately leads with the problem and actually calls out tummy control leggings. So, now people know what the issue is, which is, you know, it could be bloating. It could be that you have a tummy. Maybe you want to change your bodily figure. These style of videos do really well in terms of performance based off of what we've seen and she's calling out the brand name as well.

So, people already know this is a TikTok Shop product from the very get-go. >> First off, putting people on these leggings. Every time I wear these to Pilates, the other moms are like, "Oh, what >> Another big thing is she's using relatability. We know relatability performs very well. When you have a creator that's talking about Pilates or talking about how they go get Starbucks or just talking about their daily life, they can connect with people watching the video a lot quicker than other creators who immediately just jump to the product. >> What leggings are you wearing?

Because those look comfy as And they are. They >> All right, now she's incorporating a little bit of personality there. >> On the back, it has like this little V >> And she's demoing the product up close shots so that way people can visually see. >> line right here to like accentuate and lift your booty. Love that they don't have a seam in the front because why put a seam right there? Full-size pockets for your phone.

And they have like this three-layer waistband that just hugs you. >> Now she's giving all the features and benefits and demoing it. >> That's thick. You cannot do this video and ignore this top. This is one of my favorite tops. Look at the freaking back. I love this design. Like oh, twisty right >> She's showing the simplicity of it. >> right here. How freaking cute is that? Hello Ara does it mix? You guys are going to comment me in the comments if I don't mention this.

So, I am wearing a size small. I'm 5'3 5 >> Okay, so with apparel specifically, if you show your size guide dimensions, if you actually break down the model's height, if you break down the model's weight, we know videos perform better. We also know this with conversion rate. Just having a size guide on your site and actually mentioning the model sizing in the image always increases conversions. The same thing applies to video specifically where she's calling this out. >> I'm 4 and 143 lb.

Got the 7/8 >> The reason for that is because people are able to compare themselves to the person to get an idea of how it fits. >> 8 size and it comes down to like right here. You can see. Top is also a size small. It's just a must-have a staple in your wardrobe. It is better than that high-end expensive brand that we shall not name on this app. I will link >> Okay, so she's calling out competitors now and their pricing. >> the top and the bottoms down below. >> She just had a strong CTA, which is linked below, where you can actually purchase this product on TikTok Shop. >> Don't sit on it.

Don't throw it in your cart and then think I'm going to get it later because it might not be there later. Hurry up and get them before they sell out again because it's not my fault if they sell out. If you're watching this and it's sold out, then I'm sorry. But if you're watching this and it's in stock, I would grab it while you still can. Also, we saw that they added >> Okay, there's a lot of CTAs and urgency here around selling out, get it while you can, it's only in stock for a certain amount of time.

There's a lot of FOMO building, which is going to have [music] a lot of you cases where people are going to click and buy just because of the fact that it may not be available, it may sell out, and they've already learned everything they need to know around the product. I would go ahead and say that this video does really well in terms of sales. I'm going to rank this at an S tier, and this is $500,000 in purchases. That's insane.

One video, 500k is a wild number. Imagine getting a creator to make a video and generating $500,000 from it. That video was a great breakdown, had lots of FOMO, showed the use cases, showed the size dimensions, showed the look, and she explained it all very, very well. So, when you have creators make videos, you want creators to go through all of those things because it covers all the buyer objections. All right, next video, only 1.4 million, which is still absolutely amazing. >> I got a guy, y'all.

A girl on my FYP page told me that if I bought this, my house would smell like one of those really bougie hotels and not a roach coach. So, let's put it to the test cuz I don't believe her. And y'all, they smell bougie. This is so pretty. >> Okay, so we already have three different scents. We have the unboxing, and we have some personality. >> I'm using this one first. This is >> Now she's showing up close which one she's using and the actual scent so that way people can get an idea. >> Literally my favorite scent of all time. >> Okay, so this is another thing that we know affects conversions.

Whenever you say this is my favorite scent, we know if you label products on your website as best seller, you're naturally going to get more orders on those because most people are going to follow the crowd because it's a best seller. Same thing with favorite scent or, you know, this creator picks this scent. If you call out which is the best scent, a lot of times people will end up buying more because they want to try the one that's already been proven with demand. >> Y'all, oh my word.

That scent is immaculate. >> All right, so that's a reaction style video. So, as soon as somebody reacts to something, we know that drives higher conversions because people want to actually understand the scent because they can't smell it. So, seeing somebody's reaction is a very compelling case for people to buy. >> It's literally spot-on. I don't even know how to describe it. I'm going to run to town, get out of the house a little bit, come back, and see what it smells like.

I'm back. I walked in my front doors, y'all. My house smells heavenly. This would be an awesome Christmas gift for anybody in your life. >> Now, she's calling out use cases for not only buying for yourself, but others. >> Y'all got to check them out. Y'all be good. Bye. >> All right. Then she got a CTA at the end. I'm going to go ahead and rank this video. She didn't do a ton of explaining on how it works, but she demoed it very effectively.

I'm going to go ahead and put this at a B tier. Let's go ahead and look at the sales volume. 129K. That's really good sales volume for how many views that did. It wasn't a super engaging video, but the reaction, the way that she called out the scents, the way that she showed it, all in all, stellar video. If you can get reactions out of your creators and actually highlight the product in an effective manner, it's going to perform better than other videos out there.

Next video, 3.5 million views. >> If you have a meeting with this guy once a week and you don't get enough protein in, you're probably going to start losing a lot of muscle. And if you don't get enough >> Okay, so this is a problem-solution video, specifically targeted towards GLP users, which is a very specific market, but it is a booming market right now. >> electrolytes in, you're probably going to be dealing with nausea and headaches.

And if you don't start getting enough collagen, you're going to start losing globs of hair. >> Okay, so basically what she's doing is she's going down the ingredient list and calling out all the use cases for how this product was designed, which is a really good way to demo a product. We've seen videos like this where creators, whenever they call out like magnesium or call out, you know, the different ingredients, they'll actually show all the supplements that you have to buy in order to just get that in one packet.

And visually, those videos do really well because it highlights how much you'll end up spending for all those ingredients when it's all inside of one single packet. >> When I went to buy all three of those, it was over 150. >> And she's doing it in her kitchen, which is where most people will be making this drink. She has a very crazy-looking drink here, which is naturally going to get more engagement to begin with. >> I was like, there's no way, but luckily I came across these new Bloom hydration sticks.

There's the electrolyte, collagen, and protein in them. >> She's showing the product up close, which is always a good sign. The more you show the product, the better it is that you're going to have conversions. >> I know how all those other electrolytes are really salty and they're really hard to drink. These do not >> Now she's calling out taste, which other people have probably had that issue in the past. >> taste that way.

So, if you're on this and you don't want to mess with your hair, your skin, and your nails, and have headaches and nausea, I highly recommend this. Bloom actually just dropped these and they're running a crazy deal on them. So, if you want to >> Now she's calling out the offer and a CTA. >> get your hands on them before the price goes back up. I will link them for you. If you >> All right, all in all, good video. But, I would rank this as a C-tier base video.

What she could have done better is probably, you know, actually demoing all the stuff that you'd have to buy, which truly calls out the pricing aspect of this. But, she also labeled this as GLP, which is going to already reduce your video's potential because it's going to cater towards that market specifically. So, depending on how big that market is, that's pretty much how much your sales potential can be in that space for what you can capture in terms of views.

Let's go ahead and see what the sales volume is. 28,000. Really good for a video, but she already limited herself just by saying GLP. So, that automatically caps a video's potential. Now, niche videos do well, which is good, which is why that video did 28K in sales. But, to have a video do 500,000, it has to be very broad and appealing. Next video, 2.5 million. >> This or this? This or this? This or this? Guys, you just >> Okay, so he's calling out the size difference and the fit immediately. >> Stop wearing dresses that look like this.

They're baggy, they cover up the arms, and they honestly just make you look like And instead, you need to start wearing these nice fitted tees. These tees are great cuz they're tight around the arms, make the arms look big, loose around the midsection, hide that belly, tight around the chest, and they're still a nice soft >> All right, so he's going through all of the features and demonstration. So, he's wearing two different shirts.

Rather than just wearing the shirt and talking about the product, you want to have creators you'll notice in this theme there's a lot of creators that are comparing against other alternatives out there, specific looks, what you've worn in the past, and showcasing how this product can be better. This is always great. >> comfortable type of material. Plus, they just make you look a lot better. And I usually see guys spending 20, 30 bucks on one t-shirt.

When right now >> Now he's calling out the offer and showing more variety now. >> Hey, you can get a four-pack of these nice fitted tees for less than 60 bucks. What you guys doing to get >> So that's a really good deal, and he's highlighting all the different colors, which we know showing variety packs always naturally performs. >> Grab some of these. I'm wearing a size medium. I'm 5'9, 175 lbs. >> Once again, going back to the size dimensions, he's mentioning them.

He could have labeled it with captions, which is always better. >> Honestly, they do fit true to size. They're on a huge sale right now, but they're still not super quick because of the holiday. So if you do >> And more FOMO. So you're starting to notice a lot of these videos have FOMO. >> See your size right down below. I'd recommend picking it up before they are sold >> And a strong CTA. I would go ahead and put this video around a B tier.

And the sales volume on this video was 52,000, which is really good for the view volume. So you'll notice some of these creators who are a lot more specific in how they break down the product do less views, but they do a lot of sales because they're very specific. All right, next video 55 million views. That is crazy. >> Babe, no way you spent $250 on this. We are not >> All right, so immediately super engaging. >> that rich. >> Babe, no, I did not spend $250 on this. >> What?

How? That is impossible. >> Uh yeah, no, it is possible. Let me show you. And look at that price. Are you >> All right, so now he's actually showcasing the pricing on the TikTok shop. >> You kidding me? I know it sounds crazy, but TikTok is giving a double discount on the Ninja Foodi Grill right now, and I got it for >> So what's interesting about this creator is he's immediately getting into the offer, but they've shown the product up front. >> way less.

First, you're going to click on the orange shopping cart >> Okay, now he's actually demoing how to buy it. >> down below. Once you see the product page, you're going to see that original price of $249.99. Once you click that, you'll get a coupon page. >> Now he's showing you a secret hack to get a special deal. >> And if you claim them, you'll see a percentage off from TikTok Shop themselves and another big one, $90 off from Ninja Kitchen US.

So, once you claim both coupons, just go ahead and check out, select your color, which by the way, guys, this deal is so good that blue and green are already sold out. >> Now he's introducing FOMO, which we've seen with the other creators. But what's interesting about this one is he's walking you through how to purchase and calling out some secret tactics to get a crazy discount. >> And look at that price. Are you kidding me? >> I even got So, he basically just showed you how to save $100. >> free shipping on this, too.

Yes, this is a Ninja FrostVault 50-quart cooler with that dry zone down below for fridge >> And now he's demoing it. >> tip items that will hold at around 40° for days, meaning you can put fruits, meats, whatever you want down here and still have your ice-cold drinks up above. It's going to keep ice up here for up to 6 days. If it's 80 cans or 50 bottles, water release tab here on the side, and it's Ninja, so you know everything is really well made and it's beautiful.

I mean, look at this color. But this deal will not last long. These coupons expire very soon, and when they're gone, they're gone. You're not getting this at this price ever again. So, go ahead and click on the orange shopping cart below, check >> All right, so extreme urgency, a lot of CTAs throughout this video. He did a good job of demoing it. You have Ninja as an accelerant for this, which is already a known brand.

The product he did a good job of demoing, but what's interesting is he showed you how to actually capture all the coupons so you can get the best possible deal, which people are going to look at that and be like, "This is an insane offer." And they're going to go and buy it. So, I'm going to rank this video as an S-tier video. Did an insane amount of views, did a great job demoing how to purchase. $1.3 million in sales is absolutely shocking for this video.

That is a ton of orders. Imagine a creator making that and generating 1.3 million dollars. Most brands don't even do that in a month, let alone a year. But this creator did it from a single video. So, I would definitely have your creators look at these videos. A full walk-through of the offer, that is like a very stellar way of getting people to buy, so that way they know how to use it. What's cool about that video, too, is anybody who's not shopped on TikTok Shop before, now they're learning through his video as well.

Next video up, 640,000 views. >> And this is what my armpits look like after 6 miles. If you have sweaty ass armpits, I'm talking like sopping wet >> Okay, so now he's showing a visual for his problem. That's great. >> absolutely drenched pit stains. Stop using regular deodorant and get this instead. This is an antiperspirant deodorant that is specifically made for people like you and I who could literally sweat in an igloo.

I'm going to go on a quick 5-mile run to show you guys >> So, he's specifically appealing to runners and people who have sweat issues. >> how good this works. We just got done here, guys. 6.2 miles. And this is what my armpits look like after 6 miles. Look at that. >> So, he's showcasing the actual effectiveness of the product here, which running that amount of time and those many miles, you would expect there to be sweat from that run.

So, that's going to appeal to people that run naturally, and seeing the results of this, it's a very compelling use case of the product. >> If you guys want to check it out, I'll leave the link down below for you. >> CTA. Always have a CTA in your video. >> crazy discount right now, and you also get free shipping, too, so >> All right, so what we know so far is the creators who get really specific into the offer and showcase multiple CTAs tend to do better.

He had a strong CTA. I'm going to go ahead and put him around a C tier. And he did 22,000 in sales. That's really good for only 640k views. Um he broke down the actual use case, the problem of the actual product. That's a great sign. Those are really good videos. The more descriptive, the more visual, and the more relatable you are, the more [snorts] conversions you're going to get. Next video is 2.2 million views. All right, so this is just a ASMR with music.

There's no voice overlay. We have the text on screen, very simple video. 13 g of protein. This is honestly a really simple video. There wasn't much to this. They didn't call out any other text. Mainly just the 13 g of protein and showcasing this product. Naturally, protein products right now are doing really well. People are putting protein in everything. Um it's just a crushing industry right now. Let's go ahead and see where this video ranks.

I'm going to go ahead and put this at F tier because they didn't have any voice over. There's no problem-solution angle. It was just calling out the protein and just a visual of how it works. Only 8K sales, makes sense. Engaging video, but all in all, not a lot of orders. You'll see that the people who actually demoed the product, walked them through it, are relatable, are going to do better. Next video. 2.7 million. >> Bum Energy just released the exclusive gummy shark Bum Energy drink exclusively on TikTok.

This is literally >> Okay, so this is a product collab-based video. We know product collabs do well whenever big brands collab, so naturally they're going to have higher sales volume. >> going to sell out. If you see it still in stock, you're going to want to get like 20 cases. Straight up tastes like the liquid gummy >> videos that put their offer early, we're starting to notice do better. And now he's getting into the benefits. >> the shark gummy candy.

If you had that as a kid, you know exactly what I'm talking about. I would call it the most nostalgic flavor. This is hands down one of the best flavors ever come out with. Do not miss on making these flavors. This is a limited-time run, so once it's sold out, you're not going to be able to get any more. If there's a link below and this is in stock, you're going to want to go get it. >> so a lot of excitement and collabs and FOMO built into this.

I'm I'm to go ahead and rank this around D tier because I imagine that this video did really well in terms of engagement. He did well in terms of calling out the FOMO and to buy it, but there wasn't much breaking down the actual science behind the product, the education. It was just really around the hype. 20K sells, not bad. That's good for a video, but it could have He could have ranked higher on this list if he just spent a little bit more time calling out ingredients, comparing it, and actually getting into maybe even trying it.

Because he talked about the flavor, but he didn't really You know, we we can't even validate that because he didn't even drink it. Next video, 53K views. That's not a lot of views. >> If you want a tan, but you don't want to go lay by the pool and destroy your skin, you have got to get this Bali Body >> Okay, so she's calling out the problem. She's showing the product, which is good. >> clear tanning gel completely saved my summer.

It saved me time cuz I don't have to lay by the pool, and I honestly have the best tan I've probably had in a long time. >> All right, so she's already tan. We know demoing the product when you're not tan and then showcasing it tends to do really well, but she's already credible because she is tan in this video. Let's see. >> This has hyaluronic acid in it and vitamin E, so this is actually going to be good for your skin.

Best part about this is it is a clear gel, so it literally goes on clear. It does not transfer >> Okay, so now she's demoing it, which is a great sign. We know product demos always perform better. >> on your clothes. It dries so quick, and literally does not get on your clothes. This is not sticky. >> Okay, so that's a pretty good compelling use case there where she just wiped it on her white tee. >> sticky. It does not stick.

Hard to believe until you try it. It goes on with a little bit of a floral fragrance, but it actually goes away, and so you can put this on and leave the house and you can't even smell it. I feel like I am tanner this summer than I have ever been, and I have literally laid by the pool two times for probably a combined 3 hours. You can see it goes on so fast, [music] goes on so smooth. You will want to make sure that you wash your hands after.

But I have white towels in my house, and it does not get on my towels. I'll put this on at night and climb into my bed. There's still a lot of summer left, and if you're like me and feel so much better with a tan, get your Bali Body Clear Tanning Gel now. I'll put the >> All right, so she has a CTA. She didn't add much FOMO. It was more ad-like more than anything. There wasn't much relatability. She did talk about going to the pool and how, you know, self-tanning can help.

It was a good product demo. I'm going to go ahead and rank this video around a D tier, and let's see. It's around 4K in views. I mean, around 53K in views and 4K in sales. For how many views it got, it got a lot of sales, where this video got nearly double the sales, but the view was insanely higher. So, even a low view volume video can still do very well. So, we're looking at this in terms of conversions, and for how many views it got, she's getting a lot of orders, which is a really good thing, because that means that, you know, it's converting.

So, she just had made that video a little bit more engaging, this video probably would have, you know, ranked as high as B or A tier if she really nailed down the engagement aspect of this video, had a better hook. So, I would actually have her remake that video showcasing some of these other creators. All right, final video here. View volume, 40 million views. Okay, that's a lot of views. >> I just bought this new Comfort Cloud Tee Cloud Short Set in so many of their >> This is a comment reply-based video.

These do really well. So, this is already saying, "I love the colors," and she's showcasing all the colors here. And we know in the past that the videos that have performed really well call out the exact product name. >> pastels because they're limited edition. Not to mention they're running a >> Immediate first sign, she's doing the exact same thing as that other creator that ended up generating 1.3 or 4 million in sales from his video.

She's doing the exact thing, where she's walking people through it. >> huge flash sale on them on TikTok shop, like over 50% off. If you've been wanting one of these, I'm going to kind of show you the colors I have, and give you guys my sizes. If you work from home like me, or you hate wearing jeans, or the second you get home from anything, you put on >> She's calling out all product use cases and opening up her audience pretty significantly. >> thing comfy, like you need one of these.

Imagine sleeping in this material, you guys. Feels like heaven. It doesn't It just >> talking about sleep. We're talking about work. We're talking about jeans. We're talking about out and about, fitness. There's so many different angles here where she's pulling in a lot of different use cases. >> And it's super soft. It's like silky, but oversized. I'm 5'2 wearing >> Very descriptive. A lot of creators don't use enough descriptive words.

We're talking about oversized, silky. These are words that people can imagine feeling from. >> an extra small in both. I did roll the pants once just cuz I like it like that, but you don't have to. And it has the pocket. I wore this pink one like >> She's giving you lots of different styles and the features and benefits. >> every single day for 7 days before washing it because they're that good. Like with >> Now she's giving you a reason where you can wear this product all the time. >> you feel it, come back and let me know what you think.

This is the peach, which I think is pretty similar to the bubblegum, but just a little bit more orange. This is the canary yellow. How pretty is the baby blue and lavender? Like their pastels are so much prettier in person. I can't wait for you to see them. But yeah, if you want to get your hands on the pastels before they sell out, I would run. If you have questions about sizing or anything, let me know in the comments and you'll know >> Okay, so she's answering comments.

She had a good CTA. She added in FOMO. She also showed the actual way to purchase, which I would have all your creators do that because it's a telltale sign that it's going to convert better. I'm going to go ahead and rank this at S tier because creators who are doing that are performing extremely well. 1 million in sales. Absolutely insane to think about that these creators are generating that many sales from a single video.

The main thing to learn from this is basically the CTAs, how people are calling it out, how they demo the actual product, and showcasing the TikTok Shop listing and how to buy. That has a very compelling impact. And the videos that are very low effort, that are shorter, don't do enough demonstration, don't actually show how to use the product, or give enough use cases tend to perform lower. And the ones that are in the middle tier do very well.

They're just not visually fully there. And they don't have the offers or CTAs listed as much as the others. So, when we're looking at this ranking, it's very clear how the S-tier videos are structured compared to the F and D-tier videos. So, the main takeaway from this video is to understand, play this back, look at the videos, and start to pick up on the key points that are working, and introduce those into your scripts with your creators.

So, that way they can make better performing videos for you. So, now that you know what videos your creator should make, you still won't be able to scale if you don't have enough creators making videos in general. That's why I made this video here walking you step-by-step on how to get hundreds of the best creators to make videos just like these for your brand. So, I'll see you in that next video.