ASRV | Behind the Design | Summer Collection 2019 transcript

[Music] we really kind of focus on this 80% philosophy where if you were to only have a SIV apparel in your closet you would be set for 80% of the average person's activities summer collections really a great example of how we're creating a catalog of products that really work for these four categories that were defining as conditioning urban training gym training and urban commuting we spend so much time and energy researching new fabric technologies and designing products to be highly intuitive so that when you put on an answer every outfit for the day or a pair of our shorts or joggers or tee you don't have to worry about whether that products gonna perform throughout your day one of our most popular products from fall was the urban training chest rig we expanded on that piece assuming that the user might not have a shirt on all the contact points being made from fabric that is lightweight had performance traits and it was also super breathable really created a product that is non abrasive on the skin and highly functional for the summer conditioning months products and your fabrics get to lightweight then you're really losing a lot of durability we really wanted to strike a balance between lighter weight conditioning apparel for the summer without losing what's really core to us which is having our products last a really long time integrating into more and more of our products is our silver plus antibacterial technology to keep them lightweight we made sure that instead of the fabric getting thicker to be more durable we're actually just updating the thread count you know you get the the antibacterial and sweat wicking properties of a synthetic in a natural fiber by using our silver plus antibacterial technology another one of the fabric technologies that we've been using for a while now that we really wanted to use for summer is cool ever at first touch it feels kind of like a thicker fabric but once you wear it not only does it kind of feel lighter on your body but it actually cools you down the performance of the product is just really unmatched another one of the fabric texts that we decided to use for our summer collection is our trained light fabric so we wanted to keep expanding that range to a light weight singlet by combining our supima cotton which is the best cotton on the market with our trained light fabric we've really created a tank that is unbelievably soft and unbelievably light there is no other tank like this on the market when you take a step back and you really look at apparel and how apparel has changed over the years there's no scenario where we're gonna want less out of our apparel anything from new fabric technologies or just thinking of new ways to design products just to be a little more efficient or a little more intuitive it's already really is setting a standard for how all apparel is going to be designed in the future [Music] [Applause] [Music]