DOUBLE your shopify store (this is boring, but made $100M+) transcript

so we made our clients hundreds of millions of dollars using this one cro framework cro means conversion rate optimization and in this video you're not going to need any ads or any complex funnels to be able to do this just one simple framework that anyone can copy and replicate on their own in fact this framework is so straightforward that brands are doubling their CES in less than 30 days by doing this and while all these brands of marketers are spinning their wheels donating more cash to Marcus Zuckerberg we're quietly running circles around them in the background doubling if not tripling our client's Revenue by using this exact framework meaning I'm going to show you how to put more cash in your pocket today now I know what you're thinking Chase I don't have any experience with conversion rate optimization that's okay because this framework is so simple that even a new brand or marketer can implement this by the end of the video and I'll show you exactly how you can become a pro and have all the necessary knowledge that you need now I want you to think about a scenario you're making $100,000 per month and you're spending $40,000 to do it you're averaging roughly a 2X return on ad spin which is nothing crazy but I want to show you how to be able to go to 200k per month without spending a single extra dollar on paid ads allowing you to double your revenue and explode your profit margins and better yet I built this entire system because I was tired of seeing people destroy their profit margins with these huge ad spin bills every single month and not understanding why it's happening so here's what makes this framework different rather than just running paid ads scaling up your budgets getting an additional customer to buy over and over again instead what I want you to use is what I call my four-pronged cro community based framework this is going to allow you to have no additional ad spend no more low profit margins and no more sales Plateau just pure extra profit that happens entirely at the customer's will without them feeling like they've been sold to so here's what I'm exactly going to show you in this video first I'm going to show you how to install this framework into your shopy store completely from scratch the same one that other brands are using to make hundreds of millions of dollars second I'm going to show you the exact offers and structure that these brands are using to be able to increase their conversion rate their aovs ltvs and returning customer rate third I'm going to show you the backend metrics that you need to pay attention to so that way you can understand exactly what it is that you're doing and how you can scale profitably using this lastly I'm going to show you how you can get a customer to constantly come back to you and purchase over the course of the next 1 to 3 and even 6 months down the line and as an added bonus I'm going to show you how you can get all of these customers to become raving fans telling all all their friends and family members about your brand so that way you can get more purchases at the end of this and all of the tools that you need to be able to break this down and leverage this to its full potential and what I'm showing you today by the way only scratches the service of what goes into this four Brands there is a whole another level to this game and this is exactly why I help e-commerce Founders brand owners and marketers inside of my ads Mastery mentorship Program and if you want more information on that program you can simply click the link below this video and book a call with my team now to actually set up this framework what I'm first going to do is show you a breakdown of how big brands use this to be able to scale and I'm going to show you this by breaking down a brand like true classics who is using this to make hundreds of millions of dollars every single year and while this might look like a standard product landing page there's actually a lot that goes into the designed to be able to get more people to buy spend more and come back and purchase additional products and even refer their friends all right so after somebody comes from an ad they land on a page like this the first thing they're going to notice is well they're getting 50% off and now they already feel like they're unlocking value the next thing you're going to see is that these products are already shown in a bundle variety pack meaning that they're going to get a customer to spend more with them right off the bat by combining these color waves rather than just selling one simple white T-shirt for $20 they're selling a full pack of te's for $90 and not only that but you can instantly claim a 20% cash back right off the rip just by clicking claim offer and by unlocking this all you got to do is just give them your email and text number and what this allows them to do is then start remarketing to you down the line even if you don't purchase but what's great is by unlocking this 20% cash back true Classics is willing to give you this discount in exchange for that contact info because if you do buy then they're also still going to remarket to you to get you to come back this allows them to increase their revenues and the way that they're doing this with this specific tool is by leveraging a tool called fondue and fondue allows you to give back this cash back reward and this is exactly what true Classics is using to be able to increase their email list and get more people to opt in to their welcome series flow which allows them to increase Revenue by up to 37% just by doing this so this is a sneaky way that brands are being able to get customers to redeem a cash base reward in exchange for contact information which allows them to constantly stay in front of you in their in your inbox and via text message the next thing that true Classics does is well they have a video here that is demonstrating exactly how the product looks and fits which is very important in the apparel and clothing space so rather than showing you a ton of content they have the variety pack of the colors and and they show the person transitioning through this now to be able to do something like this you can use a tool called flare Ai and flare AI allows you to upload your product image and have a model style it off for you yes you heard that correctly you can use AI to get somebody to wear your product exactly how it would fit on them without even doing a professional photo shoot or video shoot now that might sound pretty insane but whenever you log into flare AI you can literally go to the fashion template and drop your product images and it will get a model to wear your product for you on a Runway style background meaning that person will be wearing your T-shirt and modeling it off allowing you to increase conversion rates and save you tons of money by doing this the next thing that true Classics is leveraging is a bundling pack so as you can see you have the variety pack well people might not like the color green or the color gray as a t-shirt they might only want all black te's so that way they can rotate them whenever they're working out or wearing them out in public so they have a bundle that allows them to buy only black teas or only white teas the reason they do this is because they know based off of customer data that white shirts and black shirts are one of the most purchased colors out there so therefore having these two Styles is great and they also know having a seasonal variety pack is a great way to get a different demographic to buy for them what I mean by this is typically people who are buying seasonal or variety color packs aren't necessarily the demographic of the person who would buy this product so men coming to the site are more like to buy these first three products but their girlfriend their mother their spouse the person that is a friend of theirs would likely be buying seasonal so now they're addressing a much wider audience allowing them to get more purchases by having this bundle set up the way it is and rather than it's saying just seasonal pack or variety pack as the word they actually show the visual with it because they know that customers are very Visual and it makes it easier for them to click on this and buy the next thing that you'll see along with this bundling pack is well they have quantities so now not only can you buy a six pack of shirts but you could buy a 12pack and they even call out best deal because it's a better price but you get double the amount of shirts and what happens well you're automatically spending more money allowing them to increase their aovs profit margins without even spending a single extra dollar and paid ads so if you were running to just one single item and getting a 2X return ad Spin and now you run them to a bundle pack you're getting a three to 4X return ad Spin and if you extrapolate that and break it into additional bigger packs well you're on luck because you're going to be seeing a lot more Revenue at a much higher aov and the way that they do this is by using a tool called nosto and nosto allows you to build Dynamic bundles so that way you can customize it based off packs images completing the looks and be able to scale up and also in the apparel and a Leisure and clothing space one of the most important things to get a customer to buy that could quite literally double your conversion rate is a size guide and having the wrong size guide is one of the biggest culprits for why clothing brands are unable to scale and so they leverage not just a typical size guide that just gives you a blanket image they give you a true size guide that allows it to be very personalized and custom fit because not every person is going to be the same model size at 63 they might be 510 they might be 5'2 and they might not weigh 160 lb they might weigh 240 lb or even 130 lb so every person is different so giving them the option to select by height and then select their weight they can then curate the exact size that a customer would need to be able to make a decision to buy this allows them to reduce the refund rates get a customer to return because they know the exact size that works best for them and they're more likely to buy it because they've received a product that actually fits and they do this by using an app called True Fit which allows them to be able to give them this personalized experience and pair them with the best product so now this is a much more personalized experience but it doesn't stop there let's say a customer wants to not only get the 20% off get the 50% off but maybe they want to save an extra 10% off well you can subscribe to their Insider club for a few dollars extra a month and then save yourself 10% more and what this does is this builds loyalty loyalty is how you get customers to come back to your website which allows you to put in a reward mechanism to get customers to constantly come back to your website and purchase and the way that they do that is by using a tool called initate where they build and cultivate a lasting customer connection and maximize their overall value because once you acquire a customer for $10 or $20 and they purchase once well thereafter if they're constantly coming back to your website because you're hitting them with emails SMS loyalty programs and special offers they're more likely to buy again without you spending a single extra dollar on ad spin once again thus leading to more profit in the long run and increasing your LTV which is lifetime value and as you can see here their insiders Club true classic drove $2.3 million in incremental Revenue just in the 8 months of doing this so just by implementing one of these tools you could quickly see your sales jump over the course of time and once the customers decided on a size in a pack that they would like to move forward with and they add to cart what you'll find is the cart slides out which is very important for being able to increase your conversion rate rather than taking them to an add to cart page which has to reload they have a drawer cart which stays on the same page making it easier for them to check out and increasing your conversion rate and getting more purchases and then they offer you additional upsells and bundles which is going to get you to potentially buy mors so maybe you bought some shirts and you want some boxer briefs or maybe you want a six-pack of boxer briefs and now all of a sudden by doing this their average checkout cart size already is at $29 so just by the beginning of this video you might have been selling a product for $20 well by the end of this you could be getting people to buy $200 worth of your product and the way that they use this slide cart and this reward mechanism is by using a tool called Reby engine and this allows them to have the slide pop out cart as you can see here where they can save and bundle in additional items now once the customer has officially completed their purchase and you've increased your aovs and now have them on the backend system one of the most important things you do doesn't stop here it is only just begin once the customer has bought now what you want to do is constantly remarket to them and get them to come back or if they were to add to cart and abandon at this exact moment for before buying you want to make sure that you don't miss out on that opportunity and one of the greatest ways you can increase conversion rates aovs and be able to get customers to constantly come back and buy from you is through SMS the way that you do that is by leveraging an AI SMS tool like Tex cart where a customer add a cart and they abandon and tex cart has an AI agent that will automatically reach out to them via text which is one of the highest open rate channels out there for marketing and allows them to get directly into their messages and have a conversation with them as a real person would and find out exactly why they didn't buy and offer them either a 5% a 10% a 15% discount to get them to come back and purchase in fact we had a client implement this and they spent $2,000 on SMS fees might seem like a lot but they were able to generate an additional $62,000 in Revenue that month just by implementing this one tool so imagine getting that kind of Roi just by installing a tool that requires you to do nothing other than activate the phone number and install it on your website pretty incredible and this is a great tool for you being able to grow your SMS list if you haven't done so already and build relationships over time by being more personalized via messaging which people find very connecting and then turn those Shoppers into profitable conversions at a very high Roi allowing you to constantly get in front of people and get them to come back to purchase and even stay in front of them after they bought and by the way that tool is link directly below this video so that way you can access it and start using it today and now that you start to understand exactly how these brands are leveraging tools and ways to actually drive additional aovs ltvs conversion rates without spending any additional dollars on paid ads you could quite literally double to Triple your business just by doing these things on your product page to be able to scale up now what metrics do you need to pay attention to well here's how you know if you need these things or if these are bottlenecks in your business well if you scale up ad spend and your row as breaks and you can't handle the additional growth well it likely could be a creative issue or it could be a conversion rate issue and if it's a conversion rate issue you'll know because your conversion rate is likely under a 1% or under a 2% anything above a 2% is ideal 3% is good 5% is great anything over 5% is amazing and your conversion rate's good now if you scale up in your Bad spin breaks but you have a good conversion rate and good creatives with a high click theough rate it's likely your aovs meaning that you're not getting customers to spend enough money with you and a bad aov is likely under $30 or under $40 and if your aovs are under those numbers then you definitely need to increase your aovs and the way that you can do that is by leveraging a lot of these tools that we just mentioned through bundling now if you can't afford bundling shop flight does have their own bundling app which is totally for free and you can set up this exact same thing as well and that can allow you to take your aobs from $ 20 to $30 to 50 to 60 even 100 to 200 plus which allows you to quite literally double your return and AD spend without increasing any spend at all meaning if somebody's spending twice as much money with you after implementing this you didn't have to increase ad spend at all nothing changed in your business no expenses went up the only difference is is you're making more money who doesn't like that so what I hope you learn from today is how you can start installing this four-pronged cro communitybased framework into your business so that way you can start scaling up without spending a single extra dollar on on paid ads and if you want to learn more about how these Frameworks work then I definitely recommend checking out this video right here and I will see you in the next video it's your favorite digital marketer Chase Chapel cheers and bye all