I Ranked the Best Client Getting Funnels (2026) transcript

I've generated my clients over $10.2 billion in sales in over a thousand different niches using pretty much every single salesunnel imaginable. And I will be ranking all of these sales funnels going from $10,000 per month all the way up to $10 million a month starting with Facebook lead ads. So what Facebook lead ads is is simply an instant form that is either on Instagram or on Facebook where you see an ad, click it, it starts to collect your information and you do not need to leave the platform.

It is the lowest friction way that you can possibly collect leads. And out of all the funnels that you can possibly run, this is the quickest one to get set up. You don't need a website, you don't need hosting, and you don't even need a CRM. You can just get up and running in a matter of minutes. Now, the thing about Facebook lead ads is they will give you the cheapest cost per lead out of any single funnel that you can possibly imagine running.

But there is a caveat with it and it will give you the shittest leads that you can ever imagine. So basically what happens on a lead ad, you see the ad pop up, you click it, you fill out your contact details, then that goes to your sales team. Your sales team, if they're doing anything right, will be calling these leads immediately. However, most businesses don't. Most businesses are going to call leads after a number of hours, if not days.

And then what happens is you get all of these cheap leads that flood your sales team and they start to call these leads and they're like, "Yeah, hi, this is John from XYZ." and they're like, "Who from where or what?" And it is just the worst experience possible. And anybody that has run any of these ads will know exactly what I'm saying. The cost per lead is always so much cheaper, but the lifetime value of those leads were abysmal.

And that's why, in my humble opinion, it is the worst type of funnel that you can possibly run. There is one caveat and that is if you are able to call these leads within 60 seconds and just wrestle them to the ground and then send them to other content to consume. That is the only way to make this funnel work. The pros on this funnel, it is the quickest, easiest, and [music] cheapest to get going immediately. You can have leads coming in literally within a couple of hours.

The cons on it, it is the lowest quality, lowest intent lead possible. They have spent the least amount of time with you. Therefore, they are not indoctrinated and they're not educated into what your offering is. This is a great place to start for people that are sub $20,000 per month and have the time to call every single lead within 60 seconds. [music] And for all of these reasons, I rank Facebook lead ads as F tier.

It's probably the worst type of funnel that you can possibly run to really scale hard. Next up is a landing page with a contact form. Basically, what this is is a long form landing page that has a contact form at the end of that for you to fill out your details and to become a lead. You arrive on the page, you see the headline, then there's usually a video sales letter underneath that headline and a call to action. Now, the problem with this funnel is the moment that a prospect becomes aware [music] of a sales format.

It becomes infinitely less potent. You are basically going into this landing page and as soon as you see it, everyone's running it. You know the drill here. The reason that it's good is that you can cover a lot of information and you can do a lot of selling on that page from the headline to the video sales letter to the long form copy that will be situated all throughout the page. [music] It's going to give a prospect that is completely cold a lot more information before actually making the ask [music] of filling out the contact form.

The pros with this salesunnel is there is very limited build cost and time to actually get set up. You're not going to have email flows off the back end of it or anything like that. It's a down and dirty landing page and they're also incredibly effective. If you do this correctly and you are meticulous in your approach and you craft a godfather offer on that page, this can be incredibly potent. But the cons with this funnel is because there is limited friction.

That means the quality is going to go down and there's no other kind of ancillary downells or places that you can send people that aren't qualified. So effectively, you're ramping as many people into this lead flow as possible, and then each of one of those leads, they just arrive on your rep's doorstep. [music] And so there's no way to qualify that person other than having a basic drop down in that contact [music] form.

And from building literally thousands of these styles of landing pages within my agency, these things typically [music] cap out between 100 and $200,000 per month. And for all of these reasons, I [music] rank this funnel as a C tier. Next up is the Instagram DM funnel. People get all hot and bothered over this funnel and effectively it is just a dynamic funnel that asks people a series of questions and then qualifies them and then ultimately books them into a call.

But most of the people that are running these funnels are broken. [music] They're not doing big big numbers. I am yet to see any funnel that's scaling beyond a million dollar a month is running this format. Heck, I haven't seen many funnels that are above $100,000 per month running this funnel. So, the way that these work very, very well is if you're putting out a piece of content in the ad format in itself that is highly valuable and you're already proving to that person that you know what it is that you're talking about in the actual ad itself.

So, it can't be a straight up offer in the ad. It should be a valuable piece of resources and then you ask them to DM you to basically get some kind of checklist or to find out more. The thing that most people do wrong here is that they approach it in a way where the only thing the funnel is designed to do is to qualify that prospect. You want to make these things seem as natural, as [music] human, and as conversational as possible.

The pros with these funnels is that you can get them set up very, very quickly. You can go through conversationally and qualify them, get quite a lot of information from them before you book them in a call. And the cost per conversation or the cost per book call is typically pretty good. The cons with this one is the quality of the leads are typically very Someone being qualified and them being predisposed to buy are two entirely different things.

And the other thing is that even though that manyhat looks very attractive on the surface, in order to really squeeze out the most amount of rorowaz from these funnels, you need to have human beings [music] physically in the DMs manually prospecting and setting appointments. When you do this, all right, I've seen these funnels scale up to $500,000 per month, and that's typically where they cap out. And because of all these reasons, I rank this funnel as a Ctier.

Next up is a YouTube organic funnel. This is pretty self-explanatory. It's a content creator that is producing valuable content on YouTube, and they have a link in the description that goes to some type of landing page or opt-in. And there's a lot of people talking about this right now. They look up to their biggest favorite content creators or business leaders in the space and they'd be like, "Wow, these guys are doing it.

I just need to do what it is that they're doing." What they don't see is that this isn't usually the first path that these creators went down when they were trying to get to their first 100K per month. Now, it works incredibly well is you already have an audience. You're already producing content. And this is kind of like your main thing and then you're looking at monetizing that audience and actually selling them something.

It's an amazing way to get started. But the thing that I will add is if you are between 2 million and $10 million, this is no longer optional. If you're running paid ads at any serious scale, then then there's going to be a parallel funnel running. And that is the Google sniff test where someone is scrolling through the newsfeed, they see your ad, then they're going to click on your profile page, they're going to go see what is the post, what is the organic content that you're already putting out.

Then they're going to jump onto Google, jump onto YouTube, jump onto Tik Tok, and they're going to start to search you out and see if you are legit. So whether you like it or not, they are going to be doing that. And when you produce organic content, you just get to control that parallel funnel and all that other searches that are being done off the back end that are being driven by your paid ads. And the beautiful thing about it is that it actually makes your paid ads work way, way better.

The thing that is really the most powerful when it comes to organic is you want to just create like four pieces of evergreen organic content that you can upload on all of your channels so that when you're running paid ads, people can go out and check them out and you're not always having to produce content. But if they do check, you have some really highquality content out there. But otherwise, as a means to get started and start scaling, unless you're a content creator full-time and you have an enormous audience, it's not the best place to start.

The pros of an organic YouTube funnel is that it's free to get started. You don't need any financial capital. It's just your time. You can even shoot these videos on an iPhone so you can get up and running very, very quickly. The cons are unless you already have a big audience, it is the slowest path to hit a million dollars in revenue. You don't control the distribution. Yes, if you get better at content, the more it should get distributed.

However, things are forever changing. And regardless of how good you are, you are not in control once you do that upload of how many [music] people are going to see that or even the quality of the people that actually see it. Because the videos that typically get the most amount of views is not the highest quality audience either. And it's quite easy to scale to seven figures if you're going to go down the full-time content creator route.

However, in order to go from 2 million to 10 million, it requires an additional channel and it becomes a force [music] multiplier, not the actual single source of scaling in itself. And for all those reasons, I rank it as F tier. Next up is a low ticket community funnel. Basically, the pitch is you have all these people in this community. You've got the social proof by having all of these people in there. They're all conversing.

And because human beings are pack animals, they see other people doing it. And then that is meant to increase the conversion rates. And my general advice is you should pretty much always avoid this funnel with one caveat. If you have an absolute super killer course that is easily consumable like sub 4 hours long and it solves a very specific problem and you are the best in the world at doing it that people go through that information and they're like amazing this solved this one problem for me and then it basically created a new problem that I need help solving and then they can book in a call and actually buy your high ticket thing.

But the issue with this is is that most marketers that run these group funnels are terrible at product and they do not know how to create a good training. And that's why I say you should typically avoid it. The other con to this funnel is that who has the time to join a free community or a low ticket community? Typically people that aren't busy and people that aren't busy don't have money. If you really want to scale the big numbers, it's not the route to go.

The pros are that it's very simple to get up and running. It's a very easy ask. Join this community and it taps into the herb mentality and you've got all the social proof of other people that are in your community. The cons are who wants to join these free communities? People that don't have money. They aren't going to be the great kind of customers that want to buy your high ticket programs off you. It then becomes a whole job in itself to basically monitor and manage this community and you need team members going in there and doing it.

Then in addition to that, because they're only like 99 bucks a month, you can't really run paid ads to them cuz the CAC's too high and the payback period is too long in order to make any money and there's just no margins in it. It just keeps you spinning your wheels when you should just be focused on the main thing, which is instead of trying to build a low ticket community to sell a high backend thing, just go straight out and sell the backend thing straight off the jump.

It's going to make you way more money. If you have a good program and you have a good team that actually nurtures this community, does live calls, book them in, and then sell them your high ticket program, you can typically get these funnels up to a couple of hundred grand per month. But they have a whole bunch of other issues [music] with them. And for that reason, I rank it as a Dtier. Next up is the JIT webinar funnel.

And we call these a just in time webinar funnel because when you click on it and you see the register and it's starting every 15 minutes, guess what? You're just in time. But where everybody gets these wrong is they see these webinar funnels that are running at big scale and they think that they can run ads to these webinar funnels and [music] actually make a profit. When all the big boys in this space, they are basically running these funnels to just liquidate advertising spend.

And so when people see these and they try to literally build a business by having their business make money always from the front end, that's when they get themselves in a pickle. Because once you get somebody to jump through all these hurdles and finally show up to your offers and then you look at the conversion rate of the people that do see your offer and buy, you are going to be lucky at turning a tiny profit, if not breaking even on these funnels.

The big power move to do with these funnels [music] and it's what all the big guys are doing is you're using that as a feeder funnel. So you're running all your ads to a just in time webinar funnel that makes the pitch for a low ticket offer or an entry-level offer. And then your whole goal with that is to liquidate as much of the ad spend as you possibly can. Then when they come in and they buy their product, you typically have some type of onboarding call or activation call.

And that activation call is simply a pitch in disguise where then your closers get on that onboarding call and then they are pitching them a higher ticket offer. Or it might not be on an activation call but then you've liquidated all of that ad spend. You've got all of these leads that have come into your business and then you have the setters outbound on those people and actually book them into calls and then sell them a higher ticket program.

And because you've liquidated a lot of that advertising cost here, the whole pitch is that that is pure profit on the back end because you've already liquidated ad spend. And that's the thing, this is never one funnel. It's usually five funnels all duct taped together and that's how you actually get the output. So in itself as just a means to scale on the front end, it's not very effective. Now the pros with this thing is you can really scale this puppy up to monster levels.

I'm talking about $10 million per month plus. I think this is probably singlehandedly the funnel that I have seen [music] more often than not get to $10 million per month. But there is a lot of complexity that comes with that. [music] And then all of those leads and all of those buyers arrive in the back end. And that means that the sales team are only speaking to buyers, not leads. And they can show up and then if you've got a good back-end offer, this thing absolutely prints.

However, the cons with it, it comes with more complexity than any other funnel. You need to be a 10 out of 10 marketer and operator to get this thing working seamlessly. You also need a big team and a lot of infrastructure in order to run it. And it buries most entrepreneurs. When something breaks, it breaks the entire funnel. And because there's so many moving parts, things break very, very frequently. And unless you've got the right testing, analytics, and tracking, it becomes an absolute shitow.

And the reality of it is that most people aren't trying to get to 10 million per month. They're trying to get to a million per month or multiple millions per month. And basically by taking on this funnel, you are taking all of the complexity for a beast that can scale you to $10 million, but you're basically using the equivalent of a sledgehammer to put a nail in the wall. And for its pure scaling potential, I rank it as a tier.

The next funnel is an ungated VSSL booker call funnel. This is probably the most prolific funnel that you see littered all across the internet. It's going to take people from not knowing who you are and it's going to educate them in a compelling way. And then you're going to make your call to action, which is to book in a call. There's nothing stopping somebody from coming through to that page, not watching the VSSL, and then booking a call cuz we're not creating more of that forced consumption.

So, it works in two ways. Typically, it's going to give you the cheapest cost per booked call. However, the quality and intent of those calls aren't going to be as high as some of the other funnels on our list. And then once they've consumed the VSSL, they click on the calendar page and they book it in. What most people are doing is they're coming through and they're not watching the entire VSSL and they're clicking on that calendar page and then they're booking calls regardless.

So this is what you need to do to this type of funnel to actually make it print. After somebody actually books in a phone call, then what we're going to do is send them to a bridge page, which is a pre-call page that has your video sales letter. It has another video that's like a demo video that walks through your offer, your mechanism, not your price. And it basically shows all of these people that have used this same format that it is you're selling and they have gotten the desired end state that your prospect wants.

And you tell them, you absolutely must watch these two videos before showing up to your call. Then all of the reminders that go out to get people to actually show up to this call, they include those links. And the thing is with this is it does a lot of the selling for you. Most people they just have the VSSL on this page. They book in a call and then the rest of it is just like reminders like going to a dental appointment.

There is so much more freight that you need to lift from somebody watching a video training to actually buying on that phone call. And then when they show up to that call they already know what you're about. The only thing that they pretty much want to know is price and if this is going to work for their unique situation. The pros are this is pretty much the gold standard. I have seen this funnel alone scale people to $3 million faster than anything else because you don't need to add a lot of complexity to it.

You can typically do it with a very very small team. All the leads that are coming in, they have consumed some of your content. They're booked in a call. If you use the bridge page, these can be very very effective. The cons are you do need to be a good copywriter. You need to know how to write a banging VSSL that is not going to be a snoozefest that is actually going to get people to book in calls. The way that most people structure their VSSL is just a hard direct offer VSSL.

Like if you want this outcome, we will guarantee it. And therefore, if you have a direct offer VSSL on these pages, they just don't pull like they used to cuz people are skeptical as hell. And the only way to lower that skepticism is to provide enough value and prove that you can help people by actually helping them in your VSSL itself that you can actually get them the outcome. That's the only way to get these people to show up to these calls predisposition and pre-qualified to want to do business with you.

You constantly need to be recruiting killer salespeople that are very diligent. They know how to call these leads in advance of their appointment, making sure they're actually going to show up to this appointment, that you're training them, you're motivating them, and you're getting them to actually close these deals routinely. The other thing as well is that it typically works well at a low scale of ad spend. Once you start getting above about a h 100red grand a month in ad spend, your cost per book call [music] typically skyrockets a lot because you're just going out to colder and colder traffic.

And so that is just something to be wary of if you really want to scale this puppy hard. For all of these reasons, I rank it as a tier. Next up is the gated VSSL book a call funnel. Now, the reason that this funnel is so potent is because the buyer journey is nonlinear right now. It's no longer you get people at the top of your funnel, then you work them down to the middle funnel, then the bottom of the funnel, and then they buy.

That's not how it works anymore, right? People are distracted as They click on an ad, they register for a VSSL, they watch it, then they book another call, they don't show up to that call, 3 months later, they see an organic piece of YouTube content, and then they book a call and they buy. It is so fragmented. When you use this funnel, you get all these different modalities to contact them, right? We've got their email address.

That's one avenue. Then we get their phone number. That's also another avenue. And then we get them in our pixel audience, which is another avenue. And so we are attacking by land, sea, and sky. We're not relying on one single channel. So let's take this apart piece by piece. So once somebody actually opts in to watch your VSSL, we're going to pretend like they haven't done all that. And we're going to have a team of setters that basically call them up as quick as possible that says, "Hey, I saw that you recently checked out this training." and effectively try to [music] book them into a call.

We're not going to send them directly through to a Calendarly page or any type of booking page. You can have your CRM apply specific tags based on how much a prospect [music] has actually watched of your VSSL. We generate tens of thousands of leads per month in my agency. And one thing that we have observed is looking at the amount of people that buy that haven't consumed more than 50% of the VSSL. and it's usually in the single digits.

So, it's in your best interest to make sure that every single lead has actually consumed your entire VSSL before showing up to the call. So, the way that you want to think about it is that you have one call. And even when I say that, right, I don't mean that everyone's going to be a one call close. Like, if you're selling something above $5,000, the reality of it is that most of your sales are going to happen over multiple calls.

Because here's the rule. If you're selling something at under 5K per month, typically in the BTOC niche, these are the ones that you want to go for a one call close. But if you're selling to a B2B buyer and it's anywhere from $5,000 up to $500,000 per month, regardless of what all your favorite gurus tell you online, I can tell you from having [music] thousands of clients building 2,000 funnels that most closes [music] happen over three to five phone calls.

And so with that being the case, you need to set those calls up in the best possible way for you to close them. And understand that this is not going to be a one call close. And all my biggest clients, like all of my clients that are doing $50 million [music] plus, every single one of them without exception run this [music] funnel. And it typically halves your CAC and it doubles your rorowaz. This funnel is the goat funnel.

The pros of this funnel is it typically halves your CAC and it doubles your rorowaz. And the other thing is that the closers only get calls that are jumped through all types of hoops and you've got all this ninja tech working in the background. So the leads are super qualified. And the cons are that it simply requires more effort. This funnel scales well beyond 3 million per month and it has the highest probability to get you to 8 figures out [music] of any other funnel.

And for those reasons, I rank it as S tier. So to recap, the JIT webinar funnel, it has the highest ceiling. This thing has the power to get you to 10 million plus per month. The S tier is the gated VSSL funnel. It is the quickest, easiest path to get to 3 million plus beyond. And it will get you to 8 figures with a higher probability than any other funnel. And before you get all hot and bothered, I know you've probably got your opinion.

I know you've probably seen one or two of these funnels that maybe go against the advice that it is that I've given you. But at the vantage point that I sit in, I don't really know anybody else that's built over 2,000 funnels in a thousand different niches in 136 different countries around the world. And so the numbers and the stats [music] that I give you is simply what I have observed and the overall probability of you getting to these kind of numbers that it is [music] that you want.

And if you like this video, you're going to absolutely love this one that I put together on how to become disgustingly good at digital marketing. Like, subscribe, and I'll see you in the next