This Facebook Ad 'HACK' 3X's Results transcript

this simple Facebook ad hack 3x's results and I'm going to be breaking down the full campaign structure that you need in this video so here we are with some of the results this client of ours inside of the one-on-one mentorship never ran Facebook ads before and achieved a 16x return and AD spend with this campaign structure and I'm going to show you how to do this we have another one here where somebody went from a 2X to a 6X return and AD spin just by applying this exact same method here and then we have somebody who also never never ran Facebook ads before never had an ad account set it up and started getting their first few purchases at a 5.4x and then this client of ours went from a went from a 2X return and AD spin to a 32x return and AD spin with Facebook ads which is absolutely insane to think about you can see some of the campaign structures here already and I'm going to be breaking all this down inside of the ads manager right now so here we are inside of the ads manager and there's a few things you really want to pay attention to whenever you're launching your meta ad campaigns if you want to get insane numbers like this and be able to quickly triple your results and one of those first things are whenever you're launching a campaign to start targeting your bestselling product which I'm assuming you're going to be selling a product of yours that you already know is working you're going to create a campaign you're going to optimize for sales because you wouldn't want anything else other than purchases if you're looking to get a good return announc SP you're going to choose manual sales campaign so many people are running Advantage Plus plus we're going to get to that later I'm just showing you the structure that is working for so many different brands right now that are applying this and you're going to hit continue on the manual sales campaign you're going to name this your open testing or your interest testing campaign and the interest testing is where you're going to have multiple different audiences with five unique ad creatives in each and it's going to be your best performing ads and your top selling products inside of these audiences it'll be the same five creatives in each and we're going to turn turn off Advantage Plus catalog we're going to leave the rest of these settings alone we're going to go to the adset level this is going to be a broad audience we're going to first start there because we want to allow meta to optimize for us to find out what is working best you'll then choose your pixel you're going to choose purchases because that's all we want right now and then we're going to scroll down here and we're going to set the budget at $5 or $10 daily we don't want to set the budget too high we just want to start it out at a lower number so that way we can scale once it's profitable and then you're going to choose your location you're going to leave the Advantage Plus audience targeting open there's no other targeting we're doing inside of this audience and we're going to go to the ad level and you're going to build out five unique ads in here that could be three videos two images or three images two videos it doesn't really matter on that side you just want a mixture of them both and what you want to pay attention to is you want a simple ad creative that clearly highlights your product so that way impulse buyers can buy right away you can do this with a single image or video by clicking this option here you're going to set up those five different ad creatives in here direct them to your product pages and you're going to launch this once you have those five ads finished you're going to go back to this structure go to your adset level you're going to duplicate this five additional times or four additional times so we have five audiences in here and you're going to now select interest by going to switch to original audience and this is going to allow us to do more specific targeting so we'll go after pets we'll go after dogs whatever interest around the product you're selling if you're selling apparel you'll go after you know street wear fashion if you're selling you know anything in the supplement space you're going to go after health and fitness you're going to choose very broad interests that have a really large audience size because they're still broad audiences they're just a little bit more catered towards who you're looking to go after we're going to Define this further by excluding your retargeting audiences so if you are retargeting you're going to have those here but first right now if you don't have that don't worry about it just add in your exclusions later but it'll all make sense once you set up your retargeting campaign and we're going to exclude our retargeting here we're going to take this audience and title it so that way we know what it is and we're going to continue to duplicate this some additional times with our ads in here and once you've done that you should see a structure that looks similar to this where this brand is going after Spas Cosmetics cosmetology eyelash extensions and then we have that broad audience we were just referring to those are the five ad sets with the five ad creatives and they're literally at a 16x return and AD spend and I can show you those creatives inside of those audiences are extremely simple I'm literally talking about a photo of the product with just a bold headline above it and a feature and benefits listed with a special offer of 25% off their first order same thing for this brand here here's those audiences that we just spoke about they made the broad they built out those five additional interest as you can see here five x return ad spin literally the first time they launched the campaign just within a few days already getting multiple purchases and this is for something totally different than the last one I just showed you and now once you have that structure that is the first part to this strategy once those go live and you have those five interests running you now want to have what we call a creative testing audience campaign so creative testing is going to be a separate one and this is going to be a campaign that is set up very similarly except it's going to be an audience where you drop in creative test meaning anytime you want to launch a new creative whether it's a new idea a new creative format every week you're going to put it in the creative testing audience so it doesn't disturb campaign performance on your other interest testing campaign and once those creatives are working you simply take them move them over so that is your campaign number two for that strategy number three is going to be a retargeting you want a retargeting campaign as you can see here here's that retargeting it's sitting at a 35x return ad spin anybody who tells you retargeting is dead just doesn't mean they know how to set it up anymore most people for forget about retargeting get rid of retargeting because Advantage Plus campaigns or because the algorithm knows how to retarget for you now yes it is sort of true but in reality they just forgot how to set up the retargeting campaigns to actually be better performing so if you have a retargeting campaign right now and it's not doing better than your cold audiences there's definitely something wrong with it so to set up that retargeting campaign you're going to go ahead and create a retargeting by doing the exact same structure except the only difference is when you go to the ad set level and you set the budgets you're actually going to go in here and under custom you're going to include website visitors 180 days you're going to include another audience maybe it's IG engagers Facebook engagers anybody who engage with your Facebook page because if they're engaging then they're more likely interested in buying we're going to turn this button off this is where people go wrong this is why raring is not working for people right now they have this button selected it doesn't make your audience retargeting whenever you have this selected because it reaches people Beyond these custom audiences which defeats the entire purpose of a retargeting so you're going to add exclusions you want to exclude anybody who's purchased because they've already bought from us so we only want to retarget people who haven't and you want to make sure that catalog is turned off there and then once you've done that you can actually title this your you know page views and IG slf Facebook engagers and this will be your retargeting and inside of this audience you're going to have your best performing creatives and you're also going to have two to three different creatives that are specific to retargeting meaning like a catalog Carousel campaign or a catalog Carousel ad where you actually show multiple products that you sell you're going to have another one that is you know hey we've seen you checking out our website here's an extra coupon to get x% off or here's an offer to get on our subscription plan you're going to have a couple of unique creatives plus all of your best performing ad creatives in here and you need structure like this don't select this button and make sure you have your exclusions and your retargeting included once you do that you can then start to publish this campaign so now you have your retargeting you have your creative testing you have your core campaign there's is called Warehouse cell and then the final two campaign types that you can have they're not required but these are to extend the life of your campaigns get more juice out of scaling you can horizontally increase your spend expand everything and really just get more results as a whole so we have retargeting interest testing we have creative testing and then the next audience can be your actual Advantage Plus and this is where it's just a standalone campaign you put in at least 5 to 15 of your best performing ad creatives you would have found these from interest testing you would have found these from your creative testing you would have pulled the best performing ads into this campaign so that way you have enough of them to run and you can do that just by simply scrolling down here and your ads will literally show up and you can import them one by one and have all 5 to 15 of those ad creatives in here and you let that campaign run solo and then the additional one is if you do any special offers special giveaways special deals onetime promotions holiday sales you always launch a separate campaign for all of those things and that is a structure that is absolutely crushing it allowing people to literally 3x the results they have now to where they actually want to be going from a 2X RS to a 32x that is more than a 3X that is a subst anial X this one's never ran Facebook ads 5x their results this one went from a 2X to a 6X 3x in their numbers and this person literally never ran Facebook ads before and is getting a 16x row as we literally had to tell this person exactly how to set up their first campaign because they didn't even know how to do it and they're doing a 16x return n Spin which is crazy to think about hitting a record month every month because of stuff like this so if you're interested in learning more strategies like these and want to work personally with me one-on one inside of my ads Mastery mentorship I highly recommend checking out the video below and booking a call with myself and team once again it's your favorite digital marketer here Chase Chael cheers and by all