I Failed At Youtube Because Of This transcript

it took me almost 3 years of posting YouTube videos every single week in order to run a profit on my first channel and now I've started multiple other channels and they have all run a profit um within a few months and they've had videos do well and start taking off and it was really just because I learned a few things over the last six or seven years from doing YouTube that made all the difference when I started my first channel I was posting three videos a week I was absolutely just cranking working multiple jobs and doing YouTube and I was just posting posting posting and on about the 20th video I think it actually was the 20th video I had my first one do pretty good it went a little bit viral I had no idea why and then I had like a six-month period where every time I posted I would lose a couple subscribers that day and then I would gain a few back over the next week then I'll post again lose a few more subscribers uh for like six months yeah very very pressing any reasonable person would have quit right then um but that was also the time where I made a little bit of a change see I was always like views subscribers I got to get I got to get monetized I got to get um you know some sponsorships and I got to get my views up I got to get like more more more subscribers and as I get all those things up everything will get better which yes that's true but in order to get there you cannot Chase those things um and it was at that point where I kind of had this realization I had read the rich I had read the book uh Rich Dad Poor Dad and in that he talks about working for skills instead of working for money and that's what I started to do I started to not focus on um you know just cranking out videos and getting viral videos I I I I focused on getting better at video I started um you know taking a lot of classes I started watching a bunch of other creators and seeing what they were doing started working on my storytelling worked on my editing I went from three videos a week down to one video a week and I gave me the time to actually learn and get better at the skill of making YouTube videos and then it still took me another like year and a half two years of doing that in order to actually be good at it and I think looking back I could have learned that a lot um faster honestly I never dove deep enough into it for the first couple years um but that was really the shift when I took a step back from that that's when I started to see a little bit more success at least and that's what started the track but I realized that it's really just a few things that actually matter it's like the the 10% for both making money and getting views so I wanted to start with the the getting views thing I was so focused on the YouTube video itself because YouTube you think about the YouTube video yes it is important but um not that important um which is kind of surprising so really what is the most important thing is the idea of the video uh is this ideaa unique is it proven is it like is it actually a good idea is there an audience for it it does it fit your Niche does it fit the audience you already have the idea is so so important and then the thumbnail in the title and the first 5 Seconds of the video maybe the first 30 seconds beyond that yes it matters but not all that much and all I was focusing on was like the the main meat of the video and then I would slap a title and thumbnail together um and it was just all over the place I was doing book reviews I was doing real estate content I was doing minimalism content I was doing self-improvement I was doing the day in the life I was doing everything on my channel and well you know looking back that was okay cuz I was just experimenting and trying it out whatever um I really didn't have a huge chance of success on most of those things and looking back the videos were just so bad um and the ideas were just so bad that they're not really savable so now when I I look at any of the channels that I run uh or or I'm helping people I I really go with the is the idea good is it a proven idea is it a unique idea is it a super clickable idea um and that leads into the title and thumbnail and and once you have those three things down you spend a lot of time on those three things then we can talk about the rest of the video so many people like I have this idea for a video I shot it and now I got to come up with something like that's the exact wrong way to do it and that's why your channel is never going to take off you can never just make a video that you think is cool and then slap together a title on thumbnail and expect it to do well it's just not going to work um and even beyond that like the idea of it is so important I had a friend um Tonio who just did a video a couple days ago when when I'm shooting this anyways um and it was like I took the the cheapest cruise in America very different style than what I do but it was a very unique idea kind of proven concept A lot of people have done I tried the cheapest whatever in America he tried the cheapest cruise different but provable concept title thumbnail very clickable very widespread audience for the entertainment Niche that he's in um the thumbnail was super solid and then the the video was good it was a good storytelling video um and it got a million views in a couple days and he finally broke 100,000 subscribers super super cool but it was because of the idea of that video he was making videos 6 months ago eight months ago when he had like 2,000 subscribers uh and we first started talking and he was getting hardly any views on his videos he was getting hundreds of views sometimes thousands and the quality of the videos were the same just the ideas were different and the niche was different um and so that was the the the shift when he got his ideas on track the quality stayed the same but the ideas were so different um and that's what it's really important and then when it comes to monetization if you don't have a strategy there's no way you're going to make money I can make money on a channel I've made uh as I've talked about I think I I've made like uh like 15 grand last year on on a Channel with 200 subscribers because that channel was designed to make money um so you can make money on small channels you can make money on big channels um you can do it do it a bunch of different ways but the thing is like having a strategy when you focused on like I got to get monetized and then I got to get some sponsors like okay well if you want to make like $10 a day or a couple hundred bucks a month like sure that's one way to do it but if you want to make thousands or tens of thousands uh like AdSense and small sponsorships when you're tiny channel it's just not going to happen you have to have your own strategies for making money whether that's making your own product um focusing around commission things um being extremely targeting with who you're getting where instead of getting 10,000 views I'd rather get 1,000 views but it be super super targeted to who I am selling this product to and those 1,000 views will probably have a way higher conversion than 10,000 views um in fact I've tested this where I've posted videos on my main channel that have gotten 50 to 100,000 views and videos with like 5,000 views on my other channel have converted like not even comparable like one or two sales on the the video with 100,000 views and like dozens of sales on the one with like 5,000 views because the target audience is so so important when it comes to making money on YouTube if you want to learn more about making money on YouTube I have a free um 20 lessons on how to monetize your personal brand how to monetize your YouTube channel there a link down below super interesting hope this helped I've just been waiting here here for 5 hours now for my Tesla to get get fixed and they still haven't come to to fix it yet so thought I'd make a video