How To Build a Team That Blows Up Your Channel transcript

I feel like most creators think that you just have to work harder in order to grow on YouTube. And it's like a solo journey. And that's definitely how I started for years. It was just grinding, doing absolutely everything myself. And it wasn't until I actually let go of a little bit of control and realize that maybe I'm not the best at absolutely everything that my channel started to grow. I started to make more money.

I started to have a lot more free time and just had my channel grow, you know, kind of exponentially from where it was before. I went from like 80,000 to like 200,000 in like a year, even though it had taken me a couple years to get that first 80,000. And that was because I had expanded my team. I had let go of control, stopped trying to do everything myself, and I started making way more money. Not only that, I was able to be consistent.

The quality of my videos went up a significant amount. And so that was for me a true turning point of kind of like going from an amateur to being a professional. And I think that's what it takes to be successful on YouTube. Like you can dabble with it. You can do it in your nights and weekends. You can squeeze it in here and there and be like kind of like honestly I'm not very good at editing. So be like a crappy editor or whatever.

And you can do that to a certain point, but if you want to be like, "Okay, I want to scale this. I want to go to the next level. I don't want to spend hours editing every day." You have to treat it like a professional. And that means generally investing money and kind of doing that type of thing. And that's something that I've really been focusing on the past couple years. And I do think that you should only do that if you do have some type of monetization strategy or if you're already established as a creator.

I get asked all the time like when should I have my first editor? Like what should I hire out first? Generally, I would say probably do it yourself beginning to learn a bunch of things. But once you have like a monetization strategy in place, whether it's your own courses, programs, or you have sponsors or whatever, there is going to be a point where it's makes no sense for you to continue editing yourself and you're going to lose money because let's say it takes you 8 hours to edit something or you could, you know, pay somebody to do it and shoot three videos in that 8 hours.

Well, as long as you're making more shooting those three videos or one video or whatever, it it doesn't make any sense for you to continue editing. And and the same, you know, takes place throughout the entire process, thumbnails, everything else. I would say if you're at a point where making one more video would cover that edit, that's when you start thinking about it. So, or if you're just really serious about treating this like a business and it's just more efficient for you to just shoot and really work on more ideas stuff and not have your hand in every single part of the process.

So, over the past couple years, I've really been building out my team. And so to kind of give you an idea of exactly what I do. I want to kind of introduce them. So we got Riley who actually has a pretty big channel of his own. He's a content strategist. He's got expertise in multiple different niches of YouTube. He understands content creation and storytelling. And he's been very instrumental in planning things out and being organized, something I'm very bad at.

And what I've noticed with working with him versus other people I've worked with is if somebody is a actual creator, they've done it themselves, they're going to be so much better at it than somebody who just knows the theory of it, but who has never actually been a creator themselves. They'll know the storytelling. They'll know the ideas. They'll know what you're thinking and how you're thinking. And that's been something that's really pushed me forward.

Then we have Guri, who knows what makes viewers engage with content. after growing his own channel through collaborations and teaching topics. He brings both creative insight and audience understanding to our projects. So between the two of them, they are helping me come up with proven ideas, doing market research for me, bouncing uh different strategies for our long-term plan for my channel on YouTube and then helping me flush out the scripts and I can be as involved or not involved with that as I want to be.

And then the videos are getting edited by somebody who knows YouTube inside and out. And so they come back with very few notes which for me is great. Then we're also talking through and they are creating thumbnails that are intriguing and match the videos so that I can really focus on big picture stuff on my backend business on running. You know I have three channels that I run at this point and just shooting a lot of content and I don't have to focus on you know the dayto-day grind of editing and stuff like that which depends on the type of creator you are.

If you're maybe an entertainment creator where your personality is in your editing maybe that's something you have to keep. But if you're an educational creator like myself where it's more the ideas and the topics and if whether I edit or somebody else who's like a billion times better at editing than me edits won't make the video any different. So like I said, I've been building this team over the past couple years and we're actually getting to the point where we're ready to expand and bring on just a few other creators who are ready to kind of invest in themselves.

This is not for everybody. It's probably not for beginners. It's for creators who are really committed and want to treat this like a business and really, you know, pour some gas on the fire. There's an application below to work with us. We're only going to be accepting a few people, but this has worked incredibly for me and I think can really help blow up a couple creators. So, if you're interested in working with my team, again, application down below.

Hope this was helpful for you. I'll see you there. Go that.