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Gabe Bult - The Process · @GabeBultTheProcess
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subscribers. Again, 1300 videos. And these are mostly him just talking, not really doing anything, not much editing, not much B-roll. Anybody could make this video. Literally, anybody could make this video. You can edit this yourself. You can hire out an editor. He's not really editing them. Again, either it is
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will make. So, there's generally a four-step method that will work for this strategy. Number one is strategic YouTube content. And do not post short-form videos. Other creators might tell you to do that, but if your goal is to make money and especially like evergreen income, don't start with that, please. I've seen it
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Most replayed moment at 6:57
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but averaging 50 to 100,000 views per video. If you see, they're all just screenshots of him talking about something that he knows, something that he does personally, investing in options trading. [music] And he showed me his analytics. He's making 50 to 100,000 per month in AdSense and another minimum
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Words
3,102
Runtime
13:07
Speaking pace
236wpm
Reading time
13min
236 words per minute, above the 201 75th percentile of 349 measured videos. That distribution comes from the 349-video hook study.
Opening (first 30 seconds)
If your life is like, you know, that's all right. It's good. That is the problem. That's why you'll never be free. You'll probably never be a millionaire, never look forward to Mondays. It's cuz your life is, you know, it's not that bad. Like you were always told that good is good. Get a good education, get a good paying job, and then do good while you're at that job. And the problem is is that it kind of worked. You're able to watch this right now, so you have a phone or a laptop, you have a roof over your head, you have shoes on your feet. Well, life's not everything you wanted it to be.
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| Longest sentence | 102 words |
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What this transcript is
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If your life is like, you know, that's all right. It's good. That is the problem. That's why you'll never be free. You'll probably never be a millionaire, never look forward to Mondays. It's cuz your life is, you know, it's not that bad. Like you were always told that good is good. Get a good education, get a good paying job, and then do good while you're at that job. And the problem is is that it kind of worked. You're able to watch this right now, so you have a phone or a laptop, you have a roof over your head, you have shoes on your feet.
Well, life's not everything you wanted it to be. You're not thrilled to be alive. You're kind of bored at your job. You're not making as much money as you want, but it it's good. It's all right. So, if things are good, then why do you feel so empty? Why is it that Sunday night comes around and you're dreading Monday morning? Why is it that your dreams, the things you wanted to do as a kid, are literally embarrassing to say out loud now?
Well, it's because good it is not a stepping stone to great. It is actually the enemy of great. [music] Good is where dreams literally go to die. Good is destroying your life. It is keeping you from success. It is keeping you from being fulfilled, being happy, making real progress, making an impact, becoming a millionaire, traveling the world. The reason [music] that all of your dreams are not happening is because you know, things are good.
I heard a really good analogy of this recently and and why you probably don't feel fulfilled in your life right now. It's like driving a supercar. When you're accelerating to 200 mph, when you're like just going faster and faster, that's when things feel exciting. That's when it feels alive because you're making progress. You're you're growing, right? But then once you hit 200 mph, it's not that fun anymore. Now it's just my maybe it becomes stressful.
You're already like you you got to where you're trying to go, and then you're just staying there. I think most of us are unhappy because we stopped accelerating. We got to 50 mph. We got to like a safe level that everybody else in the highway is at. You're at 76 mph. That's where it's safe. Everybody around you is doing the exact same thing. You know you're good, and then you're just going to cruise. You know, you just Things are good.
But, humans are not built to cruise. They are built to climb. And so, that's why you're probably semi-depressed. You feel stuck. You're doing habits that you don't want to do. You're not fulfilled in your job. You don't make the money you want to make. All of that stuff happens because you're following the the conveyor belt that they built for us to make it feel like we're making progress, where really you're just making somebody else rich while you trade bits of your life away every day at a soul-sucking job that doesn't really accomplish anything and can probably be done by AI soon.
Anyways, you go to kindergarten, high school, college. You end up getting your first house, your first car. Then you get a raise, and you get a nicer house, and a nicer car. And then you start investing in your 401k cuz things are getting late. And then you retire with hopefully enough money, and you die. Nowhere in there did it say you helped thousands or millions of people. Nowhere in there did it say you changed your family's line, or you got to spend the good years of your life doing things you wanted to do, traveling.
You get 2 weeks a year that somebody else dictates to you that you can take a trip. Like, that's literally insane. You have somebody telling you when you can have lunch, somebody telling you that you can't go to your kids games or spend the day with them or wake up. Like, you literally just trapped in this thing because it's good. It's not bad. You don't you can survive. It's okay. But, the thing that really bugs you I'm talking about my past self here.
Is you see those people who have broken out of the strap. They're driving the car that you only can afford to look at pictures of. They have a beautiful house. They have a great physique. They do work that's really cool. They travel the world. They do all those things you want to do. And most of us end up trying to villainize those people because the rich guy in every TV show that we're force-fed is generally a bad guy.
And they're not following the conventional path. So, therefore, they must have cheated or stepped on somebody else or had some type of genetics or advantages that you didn't have. Maybe their parents gave them money. There's always an excuse of why you're not living that lifestyle and why they're a bad person for doing it. And that right there is even a trap. The people who are controlling what you're seeing, this thing right here is designed to keep you a slave.
They're turning you into product. And all they need to do is convince you that living this life that makes them rich, that's the normal thing. That's the good thing. And taking risks, taking accountability, shooting for something great, that's a crazy thing. That's something that most people can't actually do. And that's why I think a good life is more dangerous than a bad life. When my life was really, really bad, when I was working as an office cleaner at night with people who literally didn't care about their lives, I was making no money really, I was working a couple different jobs at the same time, like life kind of sucked, right?
And I got to this point where I was like, "I'm not going to live another year like this. I'm just not. It's not going to happen. I don't care what happens, I'm not doing this." And I got to that point and I made some changes and literally I think I made this video about like, "Hey, I'm not going to do this anymore." Maybe four to six months later I had quit my job because I got to this point where I wasn't okay with good.
I wasn't okay with status quo. I wasn't okay with just like being meh my entire life and then looking back and realizing I never did anything. Like that couldn't be an option for me to just go work in a box making somebody else rich for the best part of my day so I can barely get by. Like that is insane. But the problem is it's also safe. So there's generally the people who are great that are up here doing their own thing.
And then there's the people in the middle which is like 90 something percent of people. And then there's the people down below who are either going to shoot past everybody or some of them are just okay being with down below, whatever. But I think this whole middle sphere is a giant trap for people. And that's why generally people in the middle hate the people above them. Like once you start making money, your relationships change.
People start with the "Oh, it must be nice for you." I've had this happen to me where you start to feel awkward about the house that you have or being able to pay for a car in cash or travel as many months a year as you want to and people start making snide comments about like, "Hey, that you know, must be nice for you. Not everybody has money like that. Well, not one single one of them tried to get out of the trap that they're in.
They just judge the people above them or try to make them feel bad to make themselves feel better about not ever trying anything or just being okay with being a slave for somebody else. I've fallen into this trap a little bit recently, even as myself. So, I was able to escape the whole line of five thing, which has been amazing. I even got to this point where I was like, "Hey, I made my first million dollars. I became a millionaire in my 20s." And that was pretty good.
And then I settled. And for the last 8 months, maybe, I've just been like, "No, it's pretty good." And I started to get depressed. I started to just like play video games a lot. Like, YouTube became really easy. I have multiple channels that I run and multiple businesses, and I can do it in a couple hours a day, like maybe 2-3 hours a day, and it's good. But, I realized that one of the reasons why I felt so terrible, uninspired, even at this level that is above the regular good, but it's still good, is cuz I wasn't shooting for great.
And to be great, you need to do things that are just crazy. But, it's not even about achieving this like greatness. Like, I don't need to be the best that I can get glory for it or whatever. I need to be the best version of myself that I can be for me. As like a totally selfish act, I'm only generally happy when I'm accelerating, when I'm growing, when my physique's getting better, when my diet's improving, I have more energy, when I'm growing my business, I hit new milestones all the time, or helping hundreds and hundreds of people, thousands and millions of people impacted.
That is fun. When you get to this level of coasting, you just get depressed. Whether you're at a day job, whether you financially get there, whatever. If you're not growing, you're generally not in a good head space. And so, in order to get to this point where you're constantly growing instead of like, "Oh, I'm going to try to pass this person or the other people around me or whatever." I just need to be the best version of myself that I can be.
And if you look at the number one regret of people who are dying, it is that they didn't live true to themselves, that if didn't try the things they wanted to do. They never started the YouTube channel. They talked about it for years and years and years. They started it, you know, it was good, but they all I do is do what whatever. They just half-heartedly did it. That's going to be a regret. When you got your channel, it's good.
You're making a little bit of money. You start whatever business you had. It's making some money. You know, oh, things are good. What happens if I try to be literally the best person in my space? What happens if I try not to just be comfortable, live a comfortable easy life, but I try to live an extraordinary life? I want to find out. But I can tell you this right now, it's not a dollar amount. I thought when I hit 100,000 subscribers my life would change, I'd be happy or whatever.
Nothing. When I hit half a million subscribers, exact same thing. I literally I have a video about it I think somewhere and I was like, I feel nothing. Like this is cool, but I feel nothing. And then uh same thing when I became a millionaire. It was the my goal since I was like 18 to become a millionaire before 30. Did it. I literally just like I felt disap- I was semi-depressed afterward like the same day I was semi-depressed.
We went out for dinner and I was like, yeah, it's money do- it's not going to make the difference. 10 million I know a guy who sold his company for 110 million. He got depressed and started a new business cuz he was bored. And let me just tell you, the number one reason why even a lot of people you might feel somewhat motivated right now and you're probably not going to take action one because you don't force yourself to.
You don't put any stakes on the line. There's no like, if this doesn't work out, I'm not going to work out, right? If this doesn't work out, I'm going to give away every possession that I own. If this doesn't work out, I'm deleting my YouTube channel. There's no stakes like that. And therefore, a lot of people will do nothing. It's a one way I do that is like I have a group where I'm like, hey, $100 if I don't shoot a video today or whatever.
And that way there's like physical monetary stakes on the line if I don't achieve what I want to do. And I also do the same thing with bigger goals where I need to force myself to get some type of accountability to make sure that I'm going in the right direction even when I have those weak moments. But another reason is people worry about what their friend group in high school is going to say, right? Like, oh, I don't know a single other person making YouTube videos.
It's cringe to make content online. It's cringe until you freaking make it and then you just got lucky. Want to know how I know that? I know quite a few people in my life that didn't want to be creators before I became a successful creator. Now it's not cringe for them to try to start their own things, but it was cringe when I did it because they didn't see that it was possible. They didn't see anybody else start from literally nothing and make it to the top.
They thought those people were fake. But now it's become more normalized. So it's always going to be this thing where if you're trying something cool, you're trying to break out of this matrix that everybody else is in, probably going to make fun of you. They're probably not going to understand it, but also when you do break out, when you do stick with it long enough to actually get good, when you do chase being the best version of yourself, when you do chase literally making some type of impact in the world, not just like doing nothing and going into a box for 8 hours every day to build somebody's wealth so that you can go home and like barely survive, when you break out of that, they'll also judge you because now you broke out and you showed them what they couldn't do themselves.
You showed them that hey, a normal person could do this. I was literally I dropped out of high school as a home schooler. How do you even do that? I'm not all that smart. I just stuck with the same thing for a really long time. That's literally I stuck with YouTube every week for 8 years now, something like that. That's like literally all it is. And most other entrepreneurs that I know that are successful and have like changed their lives because they stuck with something for a really long time.
It's because they didn't care what the other people thought. They didn't have going and getting a safe secure job as an option. It was like, well, I guess we're going into credit card debt because my business isn't working. You know, I'm not saying that's a solution, but like if you have a job, don't just settle for hating your life. If you hate Mondays right now, don't settle for that. Do something about it. Do something about it for 3 years in a row every night, every weekend for 3 years.
If you're depressed right now, if you're unfulfilled right now, if you're out of shape right now, don't just like meh, well, it is what it is. What everybody else does. That's literally insane. I don't know, this really bugs me. Uh I'm doing a workshop where I kind of break down how to get started on YouTube uh coming up. So if you're interested, there's a link down below. I'm teaching it live. But, regardless, this was just like a thing I've been thinking about.
I saw like Togi like mention it at the end of one of his videos. Not somebody you should probably get life advice from. However, he was spot-on with this because I realized how much it applied to my life and and other people around me. And it's actually made me change my life a lot over the past couple weeks. And this idea of chasing greatness has actually like just changed the parameters for me. It was also the same idea from 10X is you and 2X.
It's like a book. Anyway, regardless. But, like the money is awesome and it's cool. It can help people change their lives, change our lives. However, like you can have all the money in the world and you will be depressed if you're not always trying to chase like some type of improvement and bettering yourself and actually doing things. When you stop and just consume content, when you stop and just consume, consume, consume, consume, you're going to end up becoming a fat, lazy, broke victim.
It's just eventually going to happen because that's what encourages more people to stay on here. And the longer you stay on here, the more money people make. And so, the best way to get you to stay on here is have you not doing things. Have you not making your own things, traveling the world, spending time with people around you. That does not make them any money. So, if you're a slave, please just stop. But, anyways, I I I'm thankful for you guys here.
Like I really appreciate you that you would just watch me kind of rant for a while. Like I am totally so grateful to be doing this, to be making what I'm making, building businesses, connecting with awesome people. I've even met like some of you guys in person and stuff. So, uh I appreciate all of you and I'll see you next week.
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