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Gabe Bult - The Process · @GabeBultTheProcess
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subscribers. Again, 1300 videos. And these are mostly him just talking, not really doing anything, not much editing, not much B-roll. Anybody could make this video. Literally, anybody could make this video. You can edit this yourself. You can hire out an editor. He's not really editing them. Again, either it is
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will make. So, there's generally a four-step method that will work for this strategy. Number one is strategic YouTube content. And do not post short-form videos. Other creators might tell you to do that, but if your goal is to make money and especially like evergreen income, don't start with that, please. I've seen it
Said at 8:46
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but averaging 50 to 100,000 views per video. If you see, they're all just screenshots of him talking about something that he knows, something that he does personally, investing in options trading. [music] And he showed me his analytics. He's making 50 to 100,000 per month in AdSense and another minimum
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Words
1,850
Runtime
7:14
Speaking pace
256wpm
Reading time
8min
256 words per minute, above the 201 75th percentile of 349 measured videos. That distribution comes from the 349-video hook study.
Opening (first 30 seconds)
I see so many people who you think would be great at YouTube just really really suck at it. Like maybe they're a great business coach or they're the life of the party among their friends and then you put them on camera and they just suck. That was definitely worth it. I've been making long- form YouTube videos like this for like 6 years now and I've realized that there are a few things that really make a difference when you're trying to connect with your audience. You're trying to build a relationship and you're trying to get better on camera. I'm also terrified of heights. Um so I'm going to get down from here. Hopefully this was a cool shot, right? So, how do you actually
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Sentence shape
| Measure | This transcript |
|---|---|
| Sentences | 114 |
| Average words per sentence | 16.2 |
| Longest sentence | 46 words |
| Questions asked | 11 |
| Sentences containing a number | 10 |
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Filler phrases
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What this transcript is
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I see so many people who you think would be great at YouTube just really really suck at it. Like maybe they're a great business coach or they're the life of the party among their friends and then you put them on camera and they just suck. That was definitely worth it. I've been making long- form YouTube videos like this for like 6 years now and I've realized that there are a few things that really make a difference when you're trying to connect with your audience.
You're trying to build a relationship and you're trying to get better on camera. I'm also terrified of heights. Um so I'm going to get down from here. Hopefully this was a cool shot, right? So, how do you actually talk on YouTube and seem authentic and real and people connect with you? Well, first of all, remember that you're not talking to an audience. This might sound like a little woo woo maybe, but when you turn the camera on, you got to remember that like you're not talking to thousands of people.
You're having a conversation with one person. And when you look at it that way, you're like, "Oh, I'm just talking to this friend in this scenario and I'm trying to help them through that or I'm trying to entertain this one friend of mine or this imaginary person that I made up." When you actually think of things that way, you come across as more authentic cuz you're having a real conversation and you're not like trying to stand up with a speech with your YouTube voice.
And I used to have that and it was just really fake sounding, right? Sometimes you're like, "That's not even what I sound like." And you also got to think about that 69% of people who watch YouTube watch it on their phone. So, you're literally having a one-on-one connection with them. That is a personal thing that someone is allowing you to do. Like right now, probably a decent percentage of you, maybe you're in the car, you're holding your phone while you're doing something, it's down on the counter, you're eating lunch, whatever it is, and this is a personal moment that you allowed me into.
And if I just speak at you instead of speaking to you, you're just not going to connect with me. You're probably just not going to watch another one, right? And I wouldn't blame you. And so, one thing that I've really done that has helped me is each video when I'm scripting it or when I'm writing out the the general ideas, I don't script too much. I always think about who is this helping. Like for my how to grow a YouTube channel, I have a few friends who are starting YouTube channels that I was like this is a problem that they have.
I'm going to talk as if I'm having a conversation with them and I can literally like kind of picture them on the other side of this right now and that's who I'm talking to, right? Same thing with my other channels where I have different personas that I talk to and I just get myself in that frame of mind ahead of time and it really just lowers the stress and makes you a little bit more like authentic. Then of course you should always plan what you want to say.
I know that sounds crazy. There's a few tricks that I use to go from a script to something that feels like a real human being talking, something that uh took me a while to do, but it started with actually planning things out. A lot of times when people are trying to sound authentic, they'll just kind of like, "Oh, this is a great idea. Let me just start talking." And then partway through they'll like lose their train of thought.
It'll be all over the place and it's just not a well ststructured video. And while I don't really script anything word for word, I don't use teleprompterss, anything like that. I need to have a general idea of what I'm talking about with points and stats if I want to cover that and like have it kind of written out. And the more you're like prepared and you know what you're going to talk about, the easier it is to actually stand up and just talk.
Like each of these points, I'll just sit there and read out what I want to say more or less. And then I don't even get close to what I wanted to say to be honest. But I have a general idea of the point that I want to cover in this section. So I don't have to go back to the script. I can just talk like I'm talking to a person about this subject and just kind of see what happens. And if I need to retake it, I can retake it.
Hopefully, I don't need to do that with this. But another kind of like way that this happens naturally for me is when I'm excited about the video, that is when I shoot the video. So, if I come up with an idea and I write it out, but then I wait 2 weeks, I'm going to suck when it comes to doing that cuz I'm not excited about it anymore, right? I was excited at the time, but then I like kind of lost interest. I moved on to other things.
I started writing another video, then I kind of forgot what I was going to say anyways. So, I try to really use speed where once I write something, once I'm excited about something, I'll script it in like 10 20 minutes and then I'll go and shoot the video and I'm done. doesn't take weeks. I'm still excited. It's all fresh in my brain. I hardly need to look at the script cuz I just wrote it out. That is by far the best way to do it.
If you want to talk naturally, just have bullet points and not have everything totally scripted out. I don't know why I keep walking away from the camera. It's because I need to look at my next point. This used to be so bad for me where I would always think about like, is my hair right? Is my shirt right? What are people going to think about me? Are they going to be upset by what I have to say? Are they going to realize that I actually don't know what I'm talking about? and I'm just winging it like literally everybody else in life.
And I've realized that that is a horrible way to succeed at YouTube. It's a horrible way to succeed at life. A lot of people are extremely self-centered and selfish right now in every area of our world. But when it comes to YouTube, we're here to serve. If you want to be successful in a video and sound natural, think about the person on the other side. I'm thinking about you right now as you're thinking about how can I get better and sound better on YouTube and I'm here to serve you.
If I can serve you and give you some tools and tricks that will actually make your videos better, then you'll probably come and watch another one of my videos. You maybe you'll go and check out my free miniourse and that'll give you value. And like anything I can do to add value to your life and make this video actually have an impact in your life by sounding more natural, uh, by doing whatever, that is how I'm going to succeed at YouTube.
If my hair is messed up, if my skin looks weird, my shirt's dirty, if if the background's not all perfect, you don't care about that. You're trying to improve something. So, always think about that when you're making a YouTube video. Think about service. The more you serve, the better your video will be. If you actually make a big impact, if you actually spark curiosity, promise something cool, and then deliver on that something cool, and that helps somebody be happier today, be entertained today, uh, be better at their craft, you can get rewarded.
And so, that's really what it comes down to. Stop thinking about yourself. Stop overthinking it, and just be here to serve. Don't worry about the results. Ultimately, we all want our videos to do well. We all want to make money. And those things are totally possible if you have the right systems in place. But what it really comes down to is getting the skills of making YouTube videos. So right now, if you're watching this video and you're this far into it, first of all, thank you.
But second of all, you probably just need to get better at the skill of making YouTube videos. So how your videos do right now don't really matter. Once I learned the skills, which took me quite a few years to do of making YouTube videos, I've started two channels in the past 2 years, and each one of them, the first video has gotten over 5,000 views on literally the first video. And both of those channels have profited over $10,000 within the first year.
And that's because for three years on my first channel, I didn't make any money. I hardly gained subscribers for the first couple years. I just learned the skills of YouTube. And once you figure that out, you can start a new channel and have success. You can have take your channel and push it to the next level. What you need to work on right now is being natural on camera. It's editing better. It's storytelling better.
It's working on your packaging, getting 1% better every single video. And once you figure that out, you can do anything you want on YouTube for the most part. Um, but it is a skill that you can learn and then put it into other areas. I know because I've done it over and over again. I've helped hundreds of other people do the same thing. Like once I learned the skills of monetization, like my student Natasha went from making zero after years of YouTube to making $15,000 last month.
There's a hornet right there. Just because she learned a few skills of monetization. And so I really would challenge you for the next year, just talk a lot on camera to one person about something that you're passionate about. focus on getting 1% better every week for the next year and then worry about the rest of it. If you enjoyed this video, um it would really help if you would subscribe. We're coming close to 20,000 subscribers on this channel, which is uh I honestly didn't think anybody would watch it.
I I really appreciate that and I'll see you next
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