Why boring videos are taking over YouTube transcript

Boring videos are taking over YouTube right now in a way that I have not seen before. I've been making content for 8 years now. And so if you're stuck with your channel, you're looking to get ahead and to grow, maybe the reason why it's not working is cuz you're trying too hard. So let's go back a second. There's this thing that has happened over the past maybe 5 years or so, maybe a bit longer, I don't know, I'm not good with time, but regardless, things have gotten out of hand.

There's been short-form content, everybody's brain has started to get completely fried. There's this overstimulation, it's like whole beastification or whatever we want to call it. Everything has just become entertainment, flashier, flashier, faster and faster and faster. And then there's this movement of people who say like, you know what, this whole over-AI'd everything, this whole, you know, like fast-paced thing is destroying my brain and I can't think anymore and this content's kind of stupid and I don't want to be mindlessly entertained.

And those people started going the other direction. We saw people like Sam Sulek doing daily vlogs that were like mostly unedited. Even like on a smaller scale, there's been a lot of creators who are just going for walks daily. A lot of people think that in order to have success, like the reason with your video, the reason it's not doing well is cuz you have to do more, when in reality this whole idea of like minimalist YouTube is the idea of doing less, right?

It's more about the concept, more about the idea, the relationship that you have with the person, than the editing, than the music, than the explosions that are happening right behind [music] me. So real quick, I want to get into some lists that like if you want to take this boring style of content, which I think actually will make you a lot more money, but regardless, if you want to take that, I want to give you some steps of like what it still needs to look like and how to have success on that.

But I also think you need to realize that it's not the same on every channel, right? Like on my main channel, this one right here, I can't do the as boring videos as I'm doing right here, right? I just sat down and I'm just talking and there's hardly any edits in this video cuz you guys are here for the sauce and you're just kind of like used to what I'm offering here. I'm not trying to go mega viral. I don't really care if this gets like a thousand views plus, like I'm I'm happy with it.

Drop a like if you want it to get more, regardless. But, like I don't super care about that. I'm not here to go viral, I'm not going to make AdSense or sponsorship money or whatever. And so, I don't need to be hyper edited. Now, that being said, these videos can still do really well. The top videos on this channel, a lot of them I just like had an idea, I sat down and I talked about the idea and that was pretty much it.

A lot of other people do as well. But, it's a different style. So, when some people watch a channel, they get used to a certain style, right? Like on my main channel, they are used to this more produced movie-esque type of style and that's what works there. On this channel, I don't really do that and you guys don't really expect that or need that. We're more of like chilling vibes. And so, I don't need to do that. And there are certain channels where if people are used to one style of content, if they're used to the walk-and-talk content and you sit down and you make a documentary, they're like they they don't really know what's going on here, they're not used to it, might not do as well.

And so, you even have to have like content styles for different channels and make sure that your niche is used to this style. More or less, what I'm saying is like if you want to do this chill, walk-and-talk, very unedited type of style, you kind of need to stick with that because even if you make the exact same video, but one type or edited, one is very raw, it's going to be two different audience, even if the exact same video and concepts.

A lot of times, different things work for different audiences. And once you have one audience, if you start screwing around with stuff, they won't like it. So, regardless, whatever naturally works for you, go with that. For me, naturally about YouTube and stuff, I'm okay with just kind of talking. I have like an idea of something that I've learned or conversation that I've had with a student or something I want to share it and I can just talk about it for 10 minutes, generally.

But, when it comes to minimalism and whatever, because of the subject that I'm talking about, I can't really do that. I'm talking about six habits, I want to walk around the house and show the six different habits. I want to open up and visually show what I'm talking about. Whereas with this more [music] like teaching style, it just doesn't make sense, right? So, different subjects, different audiences, different niches all have different content styles and that's something you have to kind of test and then kind of stick with one if you're pretty early on you can test a bunch of them and see what [music] works but regardless.

So let's say you want to do this more chill relaxed yapping style of content which generally has like a screenshot for a thumbnail. It's incredibly fast to make very low lift. You can post very often. Let's say you want to do that and you're naturally good at just talking a lot and have a lot of ideas to share. This is what you actually need to do to make that happen. One, you still need to have compelling titles and thumbnails.

So many people overlook this. I think this is the main problem with most small creators that I see is that they don't focus on their titles and thumbnails. They're not good. They just experiment. They don't take anything proven for their space. They just wing every single one. They literally have no chance of success. If they do it's just like some random roll of the dice. So you still need to have high quality titles and thumbnails well researched using all the proper framing techniques, color techniques, text techniques, [music] all that type of stuff.

Regardless, just because you're doing this style of content doesn't mean you can have really bad packaging. Some people get lucky with that. Very, very few get lucky with being able to just post a random screenshot that's like actually bad and have it do well or put in text that's whatever. Anyways, next up we need good story format and just like general pacing for your video. So just because you're doing a raw style video doesn't mean that you can't have a good hook, right?

You still have to engage people's interest. You still have to have some payoff at the end of the video so they feel like they were promised something. You told them what you were going to deliver and then you delivered that thing in an engaging way. If you're not editing to add some type of intrigue to it, you either have to have something very interesting to share or add some type of visuals to it by going for walks, sitting outside, doing whatever.

You either have to give the sauce or you have to just be very engaging in your storytelling. And I'm not personally like the best storyteller. I'm not great at like yapping and whatever. I'm more of like just straight to the point which is why I struggle with like just these unedited talking for 10 minutes thing. I can't really do that. I have to have some edits. But if that is your gift, then absolutely go with that, but you still have to have a good hook, right?

You still have to get have the general format for a video down if you're going with that approach. Next up, you still have to have something different about you. This is something that I feel like a lot of people overlook. They're like, "Oh, this is a good niche. This is a good topic." Whatever, and they really research that, but then they never spend the time researching themselves and saying, "What makes me different about this?" When I look at myself earlier, I was making the same content that maybe Graham Stephan was making like very early doors, like the first [music] year of my stuff.

Like some of the ideas were like, "Okay, this is Graham Stephan's talking about Roth IRAs. I'm going to do a Roth IRA video." The problem is, if he had already done that, why would somebody watch mine if he has more money, he has better video production, he understands the concept better, he's older and more, you know, like whatever. What makes me different? And when I really leaned into that hole of like, "Okay, what is my unique advantage?

What's my unique disadvantages? What makes me different than everybody else? Why would somebody watch me?" That's when I started to have success. So, you got to ask yourself, "Am I just a worse version of somebody else?" And if so, how do I differentiate myself? And like that just kind of comes down to, I don't know, like being being honest with yourself and asking, "Why would somebody watch you instead of somebody else?

What can you add to this that makes you stand out, makes you different?" For me, some of it was my visual storytelling on the main channel where I had similar ideas to other people, let's say, in the frugal living space, but I was able to really outwork them and be different and have different life experiences and really focused on instead of teaching, "Here's seven things that you should do." It was seven things that I did, and that made it personal to me.

And then also, I was like, I was different than most people. And so, that just really helped me when I started to lean into my differences instead of trying to be like other people. Next up is that it doesn't work for everybody. If you're going to try this raw, normal style video, whatever this is called, the app style, it's not going to work for everybody. There are some people that are just not naturally good at this.

There's some concepts that just don't fit, like we talked about earlier. And so, if that's you, you're going to have to pivot. You're going to try something else. So, if you've done 100 videos like this and you've seen zero traction, it's probably not for you. You can do 100 videos in 100 days. That's one way to get really good at talking on camera and get and whatever, but if it's still not working, something has to change, right?

Your titles and thumbnails probably suck. Maybe that space isn't good, whatever. You have to figure out what is different and figure out like what is going on that's not making this work. And some people are just naturally not good at this yap style of content and that's okay. I was watching Matt D'Avella interview with Ali Abdaal and Ali does something similar to what I do where he comes up with an idea in his head, writes down a few lines.

Like I literally have this many lines written down, like eight lines and that's my entire video here and Matt D'Avella scripts every single [music] line word for word. Have a lot of other friends like you know, Humphrey Yang, something like that where he scripts everything word for word. Even on my main channel with my more complex videos, have an outline and I just kind of wing it. Whatever happens, happens, right? And so you got to look into your own advantages and disadvantages.

Some people can't just talk. Some people [music] can't just talk. Some people can talk a little bit. Like I can talk for a minute at a time and it's generally why I have multiple points in a video cuz I can only talk for like a minute before I run out of words and then I move to another point, right? And so you have to find out what are you good at naturally? And this just takes time. Make videos and find out. Do you try scripting an entire video word for word?

Try just making an outline. Try like multiple different things. Try using a teleprompter. Try not. Teleprompter, I cannot sound like a normal human with a teleprompter. Terrible experience. Regardless, what works for you? Just because it works for others doesn't mean it'll work for you. Just the truth. Now, let's get into the making money side. Daily videos and especially yap content that is very personal, very real, builds a lot of relationship.

If somebody shows up every single day, they're used to having breakfast with you. You're going, you're walking and talking, you're being very vulnerable. You're posting five videos a week and therefore you're spending, let's say they're 15-minute videos or something like that, you're spending an hour a week with this person. Within a couple weeks, you're going to know them pretty well. You're going to know a lot about them, their fears, their struggles, their whatever.

You're going to relate with that person. You're going to trust that person and therefore that content converts [music] extremely well. We had one student in my community that averages a couple thousand views per video does this yap style and she just made her first I think it was $12,000 a month, left her job after not making much before that and a lot of that was because she had built such a deep relationship with her audience even though it wasn't huge, but [music] it converted into making real money.

And so when you have this yap style, when you spend a lot of time with people which can be done in very long videos or in a lot of videos back-to-back that are delivering value, building relationship, personal, whatever, all of that can convert very well to offers. I was also in Hormozi's school games. Alex Hormozi has this thing called like the platinum club on school or whatever and it's for people with over 100,000 subscribers.

It was like an invite thing and I was watching a lot of the interviews and the the stuff they studied all the top people making the most amount of money there. A lot of them had daily or very often uploads. So some of them even had second channels where like their main channel they posted once a week and then they'd have second channels that were small and they'd post every single day on those. And sometimes those smaller channels with let's say 10,000 subscribers made them more money than the ones with 300,000 subscribers because of the relationship of the daily upload.

I cannot come up with enough ideas to daily upload like I I'm terrible at this. I have multiple channels that I run whatever. I don't do this personally, but if that is your skill, it can convert great into money. So I would just really encourage you when you have some type of product if if you can get that to stick, you don't need a large audience because the relationship is so deep that you can convert really well when it comes to your own offer or coaching somebody or making a community or anything like that.

So um yeah, that's what I got for this video. If you enjoyed, don't forget to drop a like and I'm hosting a free YouTube monetization workshop down in the comments. Check that out. It's totally free. It'll be fun and I'll see you there.