This is why your small channel is stuck transcript

After working with hundreds of creators, I have found a few things that really keep most people from having success and making money on YouTube. And only the people who kind of like break free from these I have ever seen have [music] success on YouTube. And I've been doing this for like 7 years. All right. The first one is waiting for like all the stop lightss of life to align. Waiting for everything to be perfect. Because here's the deal.

When you're starting off, you are probably not going to know exactly what your niche is going to be. You're not going to have the perfect studio background. You're not going to have the right camera gear. You're not going to know how to tell a script, tell a story. Well, you're just not going to be good at making YouTube videos. And I think that's why like 99% [music] of YouTubers fail. It's because they expect to be good at something when they've never done that thing before, right?

And so the thing that will get you past that is just taking reckless action and kind of figuring stuff out as you go. You can be in the top 99% of podcasts by simply publishing 21 episodes of a podcast. Like everybody quits before that. And the same thing is true with YouTube. If you just continually show up, you continually get better. what is not going well despite the things that could be better. That's how you see success.

Like I know people who have not made YouTube videos for years. They want to start a channel. They have all these ideas. They have the banner. They have the name. They have the website. They have the email. They have so many things ready, but they don't make YouTube videos because it's not the perfect time. And there's endless real excuses that, you know, you have work busy with your family life. you don't have the right camera, the audio is not great, you don't know how to edit, or even if you have been making videos for a while, it's easy to like fall off when nobody's holding you accountable.

And that's where you kind of have to have this mindset shift of sticking with something even when it's hard cuz ultimately you just need to get reps in. You just need to keep making content if you ever want any of that content to do well. So like a real life example here is like I was thinking like I don't need to shoot today because my office is not done. We're building some bookshelves right here and I don't know where I want the shelves to be.

Do I have two on the bottom? Do I just have one and a bunch on the top? I don't know. And because of that analysis paralysis, because I still have two bookshelves that I haven't built yet, I was like, "Ah, maybe I won't make a video today." That's a good idea, right? And the thing is, my brain is trying to trick me into that because when I make a YouTube video like this, it could tank. It could do bad. It could be a 10 out of 10.

People could laugh at me. It could be not well thought out. People could just not relate with me. I could be embarrassed. Right? Your brain will do everything possible to keep you from doing the thing that actually matters. This is what uh Steven Presfield calls the resistance. It's when you're a creative. When you are trying to do a business, you're trying to do something that's really important. The resistance shows up and is trying to hold you back.

It's trying to say like, "No, no, no, no, no. Stay where it's safe. It's safe right here. It's safe here. Nobody's going to hurt you here." If I didn't make this video, it would not exist and it could not fail. I literally [music] could not be a failure. Wouldn't that be awesome? Just be safe, not be a failure. [music] But instead, you also can't be a winner, right? There's a quote on a necklace that broke off that says, "The credit goes to the man in the arena.

I need to get a new necklace." Um, but that's kind of like this idea that I learned about a while ago and I really like is that I want to be the man in the arena. I want to be the person that can fail or succeed. And most people that I know that want to be a YouTuber, they want to succeed. They want to have a successful channel. They want to have a lifestyle where they can travel. They can have time with their kids. They can do what they love and make a lot of money doing it.

Then like that would be awesome. Most people would choose that. But they won't do the thing that makes that possible. And the thing is stepping out of your comfort zone is stepping out of the unknown onto the other side and doing something that can fail terribly. the only things that are worth doing can fail terribly. >> Like right now, while I'm actually editing this video, I am up in Maine at a cabin that is also a business expense.

Pretty cool, right? But I honestly never thought it would be possible for me to be able to do things like this, for me to be able to travel, for me to um have any success on YouTube. I kind of always feel like that's for somebody else, right? Like, why would anybody care what I have to say? Why would anybody care about my story? Why would anybody um watch [music] me? Why would anybody pay me money? And now I've been able to get to this point simply by showing up for a long period of time, you know, posting every week for 7 years that I'm able to go to cabins like this.

I'm able to make videos about things that I'm passionate about in a way that um you know, connects with other people. I'm able to even work with brands that I've been using for years. And so before I get to some of I think the most important reasons and why your channel's probably stuck, I want to mention the sponsor of this video, Story Blocks. This is the only sponsor I've ever had on this channel cuz I've been using them for years.

I think they're super cool and if you're a creator, you probably could use them like some of that B-roll you just saw. Storylocks. Didn't even know, did you? If you don't know Story Blocks, they have unlimited downloads of diverse, high quality media for one predictable price. We're talking B-roll. That doesn't suck. that's actually, you know, high quality. It's like 4K and HD videos. We have templates, music, transitions, sound effects, images, and a bunch more stuff.

They have a authentic stock library built by like real creators so that you can tell more powerful and unique story so that when you show your B-roll, it doesn't look cringy and cheap. It actually looks high quality, which when you're making something on YouTube, you want it to feel like maybe you filmed it, like it was part of the story. You want it to feel real and not fake. Now, you can also use this to just streamline your workflow.

Storyblocks saves members an average of 3.5 hours every week. They have thousands of pre-made and customized templates for editing programs like After Effects, Premiere Pro, Apple Motion, Da Vinci Resolve. They have easy to add motion graphics, title animations, overlays, logos. pretty much anything I can think of when making a video, there is stuff that can help me on Storylocks. You can go to storyblocks.com/theprocess or just click the link that is down in the description.

Like I've said, this is the only sponsor that I've ever had on this channel because I actually use them and enjoy them and like them. So, feel free to check them out. Take advantage of that offer and we'll go back to past future Gabe. And the thing is there are always always legitimate excuses. You are tired. You do not have time. you don't have enough money, you you you know you could sleep more, you should spend more time with your family.

All of those things are true for everybody always, but what is going to take you to the other side? And so for me, when I locked down a strong desire for or against something, I was able to take that shift and leap to the other side. So it was against like I can't do my cleaning job anymore. I used to clean office buildings and I was just doing that every night and it was just miserable. I just felt unfulfilled. I was doing something I didn't love obviously and I just didn't like it, right?

And so it was like fleeing from that and to the point where it's like I [music] want when I have kids to be able to spend time with my kids. I want to be able to travel. Want to be able to have a nice house that doesn't have bullet holes in the trash can. I want those type of things. And what I am doing currently will not get me away from this and it will not get me towards this. And so that's when I made some drastic changes and I stopped doing all the things that were keeping me where I was and I traded them for the things that would take me to where I wanted to be which was growing on YouTube.

Right? So, I stopped consuming [music] content a lot of times. I stopped playing video games, stopped watching TV shows, and I started taking that time and building a life that I didn't want an escape from in the nights and the weekends. And I feel like that's what a lot of people, especially who want to be creators on YouTube, really have a struggle with. They want to keep what is safe to them. They want to keep doing the safe things, the fun things, the enjoyable things, and they aren't willing to make that false shift into [music] running away from the safe and running towards the unknown, going into the unknown, if you will.

You can't tell I have a daughter. It's a frozen reference for everybody who doesn't have a daughter. So, I guess if I could give you a little bit of encouragement, it's never going to be the right time. You're never going to have the right name on this channel right here. I didn't have a banner for this channel till we were well over 10,000 subscribers because that literally doesn't matter. or the name of your channel doesn't matter.

Finding your perfect niche when you're starting doesn't matter. [music] Having everything all planned out literally does not matter. What matters is making videos, finding out what do you like, what do you not like, what are you good at, what do you suck at, what could you talk about for a long time, how can you get better, how can you invest in yourself to make yourself better. Like, if you're not continually learning stuff and growing and actually implementing the things that you're learning, you'll just never have success on YouTube.

And ultimately, you need to post [music] consistently for a long period of time. you need to post 20, 30, 50, 100 videos or don't bother [music] starting a YouTube channel. Like literally, don't bother. So, keep posting. Whatever the resistance is, make a schedule that you're posting [music] once a week, whatever that schedule is for you. Whether your house is trash, whether you're building bookshelves, whatever it is, don't let that stop you from, you know, chasing the dream, chasing the thing that you want to do.

Don't let the fear of other people's judgment. Don't let the the resistance be [music] the thing that holds you back. Next week, I'm going to be teaching a live class on how to make $1,000 with 10,000 views on YouTube. I do this consistently and I want to show you how to do it as well. I'm going to be teaching that inside of my free community. So, feel free to join the wait list for that down below and get out there and make some videos.