This is a beginner that has never made a YouTube video before. And I am going to change that. So in this video, I'm going to help us start a YouTube channel from scratch and make it go viral in just 7 days. And the idea here is that you can follow the same process and get similar results. But for this to happen, we need to start today selecting the niche. Earlier this year, we did create this channel here named Isa and Jack.

Our first upload got over 150,000 views, which was a great first attempt. I got this channel idea from this one here named Jasmine and James. And on the surface, this channel looks quite simple, but in fact, it makes over $250,000 per month. >> It's insane to me that a YouTube channel can make that much money. So, it was pretty easy for Jack to convince me to get on board for this channel. But today, I want a channel for myself. >> We will get into that.

But looking back at our attempt of just one upload, there were some challenges. >> It was insanely timeconuming for just one video. While it was only 47 seconds in length, it took us about 1 hour to film. >> And to that point, the channel was not beginner friendly. If you did not have me, you wouldn't have access to the filming equipment or even the idea to begin with. And as a third challenge, we did have high competition as we were technically competing with Jasmine and James, which is someone you do not want to compete with because they upload every 30 minutes.

Now, while all of these were challenges that did hold us back going forward, these will become our selection criteria for deciding what niche we are going to enter today. And what I think we can do is download existing viral videos on YouTube, then transform them by doing something called [music] value ad editing, which allows us to monetize the videos under YouTube's terms of service. This approach here does satisfy our criteria of beginnerfriendly content as we are using existing viral videos.

And of course, it's extremely timeefficient because we are not recording videos ourselves. But we are left with one challenge. We need to decide what content we are going to download. So Isa, what content are you interested in [music] creating? >> I really don't mind what content we make. I'm more just here for the results. >> Okay, let's get stuck into some broad research [music] then. So there we went into a phase of niche research and we were looking for two different things.

Number one being channels with high average view counts per video and two no one re-uploading their content. And after 16 minutes of researching, we found our channel. So do you want to explain yourself what we found? >> Mhm. So, we found this channel called Nile Blue. And as Jack's helped me understand, there's extremely high viewership per video. So, we've taken the titles of these videos, put them into the search bar, and as you can see, it's just the original video, meaning we've satisfied the last criteria of low competition. >> So, this means our niche is locked in.

We download now Blue's videos, apply value ad editing, and make Isla go viral on her own channel. Now, this does look easy on paper, but we need to remember that Isa is a complete beginner. [music] So, we need to take this one step at a time. Channel creation. This is Isa's personal YouTube channel that she uses to watch videos on. And today, we will be uploading videos from it. But, as you can see, it does need some changes.

So, Isla, press customize channel. Scroll down slightly. And let's start with the channel handle. Any [music] ideas? >> No. [laughter] Okay, let's open a new tab and go to chatbt and type out a channel description of the idea that we came up with. Okay, now ask it to give you some channel name ideas. The results are in. Are there any that stick out to you? >> Um, I don't mind this one. Tested improved. >> Okay, so let's copy that.

Now, let's go back over to YouTube and paste it as the channel handle. Okay, so it is not available. That's usually the case with YouTube. Let's highlight and and just put an [music] N. Cool. So that is available. Now for the channel name, let's just highlight that and paste in what we had which is tested improved. We now need to do our channel assets. We began by opening Photoshop. And for our profile picture, we decided to have our channel handle stacked vertically and Isa decided to put a green tick at the bottom.

And for the channel banner, it was the same design. Once the channel assets were exported, they were uploaded to the channel. And after 8 minutes, the channel was ready. So that is the channel now set up, ready to go. Let me give you a quick look on how it looks like. We didn't spend too much time on this because it doesn't actually affect how many views you get. And the next step that we're moving on to is the most important yet.

Video ideiation. To create any successful video on YouTube, you always go through a phase called ideiation. And the beauty of our approach so far is that we are using existing viral videos. So most of the work is already done for us. Out of the videos on the channel though, which one do you think we should use for our first upload? And as you're watching this back, try to decide for yourself, too. >> This is a trick question. >> No, >> surely it's just the one with 21 million views, right? >> I would not say that would be the best choice for our first upload.

And to make things a bit more clearer with this ideation [music] phase, let's follow a three criteria approach. Starting off with criteria one, which is universal relatability. As you'd probably guess, this means that the video concept requires no specific knowledge to understand it. And right now, if we were to pick your video and score it against this criteria, it would score quite low. Because while your pick is the highest performer on this Science Space channel if we did push it to a broader audience, most people wouldn't know what a beaker is or care about it.

Same with the second video here. I have no idea what a bismouth knife is, do you? So, we cannot expect other people to either. So, what we're going to do is take this Red Bull video as our video one, which currently has 10 million views, which does fulfill our first criteria because food is as about as relatable it gets. And Red Bull is the most marketed drink of all time. Now moving on to criteria 2, it is called completion compulsion.

Most beginners when they create a video, it usually looks like this, where there is a hook, a rising action, and then some type of payoff. But the issue with this approach is that it's very predictable. To avoid this from happening, I like to use an approach called a looped arc, which adds both a conflict and a comeback to the original structure, which in turn makes the video less predictable and keeps people watching until the end.

Now, I do know that was a lot of information to throw at you. Let's actually put this structure into action. We began by watching back the Red Bull video and noted down any timestamps that could be applied to our structure. For example, halfway through the video, Nile miscalculated the weight of the Red Bull he was concentrating, which became our conflict, and him retrying to get the correct weight became our comeback.

Finally, he did end up trying the Red Bull and had a funny reaction, which was obviously going to be our payoff. After the watch through was completed, we moved into script writing. The looped arc and the timestamps acted as our structure. We then just filled in the blanks by describing what happened in the [music] video and it was all straightforward until we hit the hook. This needs [music] some work and it is actually our last criteria which is going to be called open loop.

Currently, your hook would score quite low on this criteria. And read it out for me. >> This YouTuber turned 100 cans of Red Bull into powder using a special drying machine. >> It's currently accurate and clear, but it answers the question for them. there's no reason for them to actually watch the video. A good hook doesn't answer what happens in the video. It usually plants a question. So, let's try this. What would happen if you compressed 100 cans of Red Bull into one drink?

Notice [music] the difference. >> Yeah. You're basically asking a question instead of a statement. >> Exactly. And that would mean that the third criteria is now fulfilled because you're putting them into an open loop. And the only way to close that loop is for them to actually finish watching the video. And this meant that the video ideiation phase was completed, which took us 45 minutes to complete. It is now time to bring our structure and our script to life by creating our first video.

Ever used an editing software before? >> Nope. >> This is going to be a bit of a challenge then. >> Yep. Okay, we began by opening Tap Cut, which is my editor of choice for beginners, and we downloaded the Red Bull video and dragged it into our [music] timeline. And I had Isa cut up the clips according to our timestamps. It was then onto the voice over. We headed over to 11 Labs and generated the voice over line by line.

We then dragged the voice over into Cap Cut and trimmed out any dead space. Now, it was not as straightforward as it looks. Most of the process was me demonstrating an action and then getting Isa to attempt the same action and she was slow to pick things up, but that is the process to learn as a beginner. Regardless of this, to finish off the video, we added graphics to draw attention to key moments, then sound effects, captions, and music.

And finally, we did watch it back two times to make some final adjustments. And after 51 minutes, the video was completed. So, that is Isa's first video completed. How did you find it? >> Took a lot longer than I expected, but the um structure >> loop dark. >> The loop dark pretty much the blueprint and then you just fill in the blanks. >> Yeah. So, what she's referring to is that I told her to look at the timeline like this where each section was a phase of the structure and as we worked from left to right, we just matched the visuals to the voice over. really with editing if you do have good ideation it is the easy part but let's actually put this video to the test now upload time it's now time to put the video to the test by uploading it to YouTube now firstly for the video titles let's just describe what happens so let's go with he this out compressed 100 red bulls into one drink so now what I typically like to do [music] is add two emojis so hop into another tab and just type out shockfaced emoji Okay, awesome.

Now, copy that. Then go back to the title and just paste too. [music] Now, what I'm going to do is just give some credit to the original creator by going his channel handle. Awesome. Now, next step is the description. For this, again, we just like to describe what happened in the video, but a little bit more detail compared to the title. So, go ahead and type out what you think. Slightly longer than we needed, but leave it.

It's fine. Now, I like to just give some random tags. So, let's just go with # shorts and # science. And then perhaps two that you can think of experiment and viral cuz we want to go viral. [laughter] >> That works. Okay, so that's it for the description and title. Let's scroll down and we always want to select that this content's not made for kids. Scroll down to show more. And [music] we do not need to worry about really any of these settings.

So, ignore all of these. Go back to the top and then press next. Next again, next. Then public. And then publish. Your first video is live. How do [music] you feel? >> Pretty good. >> Good. Okay. So, I just want to set an expectation here. Sometimes your results don't look the best for maybe your first or second upload or even your third. When we check the results tomorrow and the next days, keep your head down and we'll keep progressing.

Got it. Got it. Day two. It's been just under 24 hours since we first uploaded the video, and it is time to check out the results. I'm >> nervous. >> Nervous. >> How do you feel like it's gone so far? >> What do you mean? >> The amount of views. >> 100,000 views. >> What? >> 100,000. >> Yeah. I thought it was pretty good. >> Okay. What happened to those expectations? >> Anyway, >> let's hop into the channel and see how it's performed. 3,000.

That That is where you see that under the thumbnail. >> That is so bad. >> That's why I laughed and that's why I set the expectations. Anyway, let's come into the chart and get a [music] better look. So, it does seem we got pushed initially here to around 300 views in the first hour. Then we got another push to 1,000 views just under the third hour. And then we got this longer push here at around the 7h hour mark all the way up to just under 3,000.

And since then, it's been relatively flat. After seeing this, how do you feel now? >> Let's just give up. [laughter] >> Well, this is what I was talking about. This is pretty standard for a new YouTube channel. And honestly, to me, this video is almost perfect. And there's really not much else what we could have [music] done. And this is already reflected in the initial results we have gotten back. While you were complaining about 3,000 [music] views, I was looking at this metric here of average percentage views, which represents on average how long someone watches a video for.

It is around 82% which is very high for our first upload. So, how do you feel now? >> I mean, it's 3,000 views. >> Okay. Seriously though, this is what I expected for our first upload. What we should do from here is give it another 24 hours before we comment on this video anymore. And we should get started with our second [music] video. >> Another video. Yes, we did get started on the second video because if our first video does not continue [music] like we expect, we need to keep the channel moving.

And this time around, we were summarizing Nile Blue's video where he condensed 20 beers into one drink. And this video had 6 million views. But the thing was, Isa was quite deflated and getting her through a second round of ideation was a grind. So I had to stop her for a pep talk. So I just want to say something. what you're experiencing now is totally normal. But just remember, even before I had all this process of the loop dark, our three criterias, I was just guessing.

And how many times of just kind of guessing do you think it took me before I got my first viral video? Yes. Over 50. I've started so many different channels that look like this. Just kind of clipping content with no real structure. And you can see even some of the views here, they're lower than what you've already gotten. So try and push through and let's keep going cuz again let's not forget to me the first video is perfect.

So just try and keep going. Okay. >> Okay. Get ready to ride out. >> But despite all of that motivational talk, she decided it was best to take a break for the evening. >> You want to give up? All right. Well, let's leave it there. >> Early in the morning, we got straight back into creating video 2. After we finished watching back the beer video and had our timestamps finalized, we then wrote the script just like before, filling in the blanks and then focusing on the hook.

Isa was moving much faster this time after sleeping on the fact that we just need to give the channel some time. But I did not let her check the analytics once throughout this entire second video creation phase because I did not want to discourage her again. And after the script was done, we got back into editing. Finally, we did finish off by watching the video back a few times to notice any adjustments. And after a total of 1 hour and 5 minutes, the second video was completed.

And it was not until the late evening that I got set up to check out the analytics. Isa, >> come and have a look. >> It's about your channel. Are you filming? >> Yeah. Just It's all right. Don't put on the mic. Just come. >> Finally. >> It's your channel. Have a look. Do you know where to look? >> 380,000. >> Three. >> Oh my god. >> 100,000 views. More importantly though, 186 comments, which is amazing. Have a seat. Let's look at the analytics.

Good. So, 300,000 views, first video. Let's look at the chart. Now, I know you're already looking at this large number here. Just ignore this for a second. Come over to the hourly candles here. This represents how many views the video [music] got over a 48hour period. All the way up until 12:00 a.m. It was relatively flat. We did get pushed to around 4,000 views, but [music] then we got pushed again to 6,000. Things did slow down a little bit, but we got this massive push here to 17,000 views.

Obviously, these candles are representing what's happening in this view chart. But we can actually look into these three different tabs. Now, firstly, for our reach tab, there's not really much in here that we need to focus on. Coming up to the engagement tab, there are two important metrics that we care about. Firstly, this one here, which says how viewers engaged. That's a pretty boring name, and I like to call it the swipe through rate.

We did score 80%, meaning 80% of the people who've seen this stay beyond the first 3 seconds, which is relatively healthy, and I would say for any viral short, you need at least 80%. Now, there is another important metric. This one up here called average view duration. We did reach 52 seconds. This is quite strong considering our video length is 1 minute and 1 seconds. Now coming into the audience tab, this does take a while to update.

That's why it looks a bit weird. But if we come down to the audience demographics here, we will refer to this in a few days to try and estimate how much your channel makes per,000 views, which is a metric called RPM. Let's get out of these nerdy stats and celebrate the fact that you got 380,000 views on your first upload. Not many beginners can say that. >> Crazy. >> All cuz of my help, by the way. >> So, when will we upload the new video?

Like, surely while things are popular, we'd want to upload and jump on it, [music] right? >> We do want to wait. How long? That's anyone's guess. What we can do is monitor when we do this. So coming to our video analytics here, these candles, once these drop, say below 5,000 views per hour for longer than 24 hours, that's when we should consider uploading because the short has slowed down. In the past, I have rushed to upload and what it's done is made the video flatline.

Not only this, it's only 48 hours deep. Let's consider how many views it might have in 7 days. It might have 50 million. We don't know that. Hopefully it does, but we could tap into those 50 million views if we just waited and got that leg up for our next upload. >> Okay, makes sense. [music] >> We will update you with the next key decision. Day four, a quick check-in on the results, and I would show you Isa's first reaction to them, but I have not been able to get her away from checking the analytics on her phone every 10 minutes. >> So guilty.

The results are really addictive. >> Yeah. And on the topic of results, you can see that the video has now broken over 1.2 million [music] views. And the engagement across both the likes and comments has been very high. And as a very large milestone to you, you've almost broken 1,000 subscribers, which is something you should be very proud of. >> So good. Oh, and speaking of milestones, pull up the chart. >> There we go. >> Cuz I've been checking so often.

I've been keeping an eye on these candles. And if you scroll through them, some of these are crazy. Like look at that one. 100,000 views in 1 hour. >> I was looking at that and you don't know how impressive that is. >> Crazy. >> And let's not gloss over the fact that not even 48 hours ago, this video only had 3,000 views and you were down bad. It goes to show you how much of a roller coaster YouTube can be. And as for our engagement tab, what is interesting is our swipe through rate has increased by over 1%.

[music] Which means that as YouTube is continuing to push this video, it is performing even better, which is a very strong signal to the algorithm to keep pushing this video just like it is. So now it begs the same question as before. When will this video start to slow down so we can upload our next video? Day six. It's been 2 days since we last checked in and the video is now at 5 million views. But more importantly, as you can see from our candles on the right hand side, things are starting to slow down.

We were averaging around 120,000 views per hour last night, but since then things have started to slow down all the way down till 40,000 [music] views per hour. Now, ideally, that is not as low as I would like for our second upload, but we need to remember that we only have 7 days here. So, we do need to keep it moving by uploading our next video. take control and let's get this second video uploaded. So, the second video is now uploaded.

I got Isa to do the upload settings just like before. And as you can see, it's been around 12 minutes and we are already getting views from the shorts feed. Any predictions, Isa, for the first 24 hours of this video being live, >> 100,000 views. >> What did I teach you? >> No, I'm joking. I actually don't know. But surely with the other video going so well, this one's going to go well. >> So I think with our first video at 5 million views and also considering our first video got 3,000 views in the first 24 hours, I think a realistic estimate for the first 24 hours is around 20,000 views.

So let's see what is going to happen. Jack Craig coaching. Now obviously Isa does have an advantage so far in this video. Live direct help from me. If you want that too, where I help you map out a channel strategy based on your skills and interests and then help you execute on that strategy to monetize your first YouTube channel, you can get access to all of that using my website that is linked down [music] below. Whether you've never created a video before or you are stuck with no growth on your channel, we can work through it together.

And just like you've seen in this video so far, I am all about getting results. So on my website, you can get insight to some of the results that I have gotten for my existing members through both written and video testimonials. Day seven. I have not had the chance to look at the results yet, but as per usual, Isa is checking them every 10 minutes on her phone, and she's going to run us through what they look like. >> Mhm.

So latest video, we're at [music] 16,000 views. >> That's below what we expected. >> Yeah. But to be fair, if you come into the analytics, we've only really been pushed in the last two hours. Coming to our candles, you can see in the last hour, we did get 6,000 views. >> Almost all the views within the last hour. Hopefully that does continue. How is the video performing beyond just views? Like swipe through rate. >> Yeah.

So, if we go to our swipe through rate, we're sitting at about 72%. So, not the best cuz you said about 80%. Is good. Yeah. But to be fair, coming into the chart, we did start at 66%. So, we are increasing now. We're at about 75%. >> Yeah. Hopefully, that continues to increase. So, that's the second video, right? What about the first one? >> Yeah, we're still getting pushed. 7 million. [music] >> All right. Still so strong.

Have you had a chance to look into the earn tab? >> No, not yet. >> Okay. So, where the earn tab is, it's down the bottom here. >> Mhm. >> And if I scroll down slightly, you will see allegibility. [music] And this is for your channel to start earning revenue. You can see that you've done two video uploads over the last 90 days, which is correct. But you can see for our views, it's only showing 187,000. [music] How many views does your first video have? 7 million.

It usually takes a few days for YouTube to validate them. So, it's really just a time thing until you satisfy this criteria of 3 million views. Now, as for your video uploads, we just need to make another upload. And then after you fulfilled the uploads, it's then time to send off the channel to be approved for [music] monetization. Now, at that point, it's in YouTube's hands. Potentially, they might come back to us and say channels that were not monetized >> potentially.

But as to my knowledge and all the channels that I've run, >> we are creating monetizable [music] content because we're doing value ad editing, so we should be fine. But it's out of our hands. >> We'll see. >> We just need to wait now. >> Mhm. >> Cool. >> Yeah. Cool. Isa got straight into creating a third video so she could meet the three upload criteria for monetization. And the elephant in the room is that we are beyond the initial 7 days.

But in our defense, we did not touch the channel for two of those days. So please forgive us. Regardless of this though, Isa did complete the third video without me helping even once. And when she showed me her final video, I had nothing to say. >> Pretty good. I don't think that needs any changes. >> Which means my job so far has been successful. Isa is now independently operating without me. Except I have decided it's now time to take this content to the next level.

Because as you know, the issue with our approach so far is risk of not getting monetized, which is why we are going to start using AI in our videos. So go to Google, type in Higsfield AI. Along the top you can see that there's a few different options but for us we want video. So click that. To create any AI video we do need a prompt which goes in that box there. And this is essentially directing the AI what we want to create.

So hop over to the script that you wrote and I think from watching the video back. Let's create an AI scene for the part when you're talking about the ingredients. So copy that sentence. Then go over to trusty chat GPT and paste in the sentence. And then just ask it for a video prompt. Copy that. Back over to Higsfield and paste it into the prompt box. And there we go. So there's a few other options we can do, but we don't need to worry about that.

Let's just click generate. And now the video has generated for us. What we want to do is download this clip and go to the ingredients part so we can replace the clip. That was pretty straightforward, wasn't it? >> Pretty easy. So, we just spent the last 10 minutes going through the video and replacing most of the clips with AI. And as you can see from all the highlighted clips, those are all now AI. It totals around 28 seconds, which is almost half our video's length.

So, if you do want to sign up to use Higsfield to transform your content, you can sign up using my link in the description. But now, since the video is completed, we have exported it and got it ready to upload on YouTube. And Isa is now going to upload her first video completely independent of me. There we go. Third video is now uploaded. Which means if you go to our dashboard and then go down to your earn tab, you will see that we have three out of three videos uploaded.

And we are now reading 2.5 million views, which means tomorrow is shaping up to be the most important day. Day 10. If I come into our earn tab, you will see things look quite different now. That's because YouTube has verified our channel to hit the 3 million viewed criteria and we have uploaded three videos. [music] We have already completed the first two steps of reviewing YouTube's base terms and signing Isa up for an AdSense account.

Obviously, for these two steps, we did need Isa's personal details. So, we did not show this on camera. And now we are just waiting for YouTube to review her personal details which can take several days and in some cases 2 to 3 weeks. And then finally the channel will be reviewed for monetization which can take up to 1 month. But in my experience, YouTube moves much faster than the time frame they estimate. But as for a wider channel update, you can see that the channel is about to crack 10 million views.

And more importantly, we now have an estimated revenue tab, which means the money is coming. You're weird. >> And as for our first three uploads, this is where they are sitting individually. But now everything is in the hands of YouTube. Firstly, AdSense approval and then monetization review. The days went by one by one, checking the results of the channel and waiting for AdSense approval. It wasn't until day 18 that Isa's AdSense account was finally approved and the channel entered review for monetization.

And day 19 would be the day that it all came together. I was just doing a routine check of all my channels on YouTube. And after a long wait, we finally have a decision. Ready to take a look? >> Mhm. >> Congrats. You're a YouTube partner. >> Yep. So this means the channel is now monetized and we did [music] everything correct. >> That is so good. So what happens now? >> Well, you have a decision to make. Coming into our computer, you can see that your channel is in a very strong position.

Almost 7,000 subscribers. Your most recent video is pushing over 100,000 views. Of course, the YouTube partner program notification. And finally, almost 11 million views across your first three uploads. >> Where are you going with this? Well, it's either you continue producing this content or we pivot. >> Pivot like change everything. >> I know you don't want to hear that, but your niche has one major drawback. We're completely tied to Nile's channel.

He is your entire supply. So, if he decides to stop uploading overnight, your channel dies. And to be clear, I'm not saying that you can't continue on this channel and start earning. And to put it into perspective, if you were monetized from day one, you would have earned approximately 4,000 USD based on your demographics, which is quite impressive considering this is your first real channel. So, I'm leaving this choice with you.

This niche works, but with the skills that you have now, probably time to spread your wings. >> Do I decide now? >> You don't have to. We can give you some time. >> Yeah, I need time. >> Okay. So, I guess we'll update you when Isa has made a choice. Final update. It's been a few weeks since we last checked in, and this is where Isa's channel currently sits. Her first upload broke over 10 million views, and her other two uploads did flatline at just over 100,000 views.

But, as for this fourth upload here, do you want to explain what happened? >> Pretty much, I was just getting frustrated that I couldn't break that 100,000 view mark. So, to prove it to myself that I could, I've gone ahead and uploaded this fourth video. And I did break it. >> With only one upload [music] in the last few weeks, what does that mean? Are you done? >> I've come to my decision. I really want to build a channel with content that I'm actually interested in.

And at the end of the day, I don't want to have to rely on Nile's channel or anyone else's channel for my content. >> It's good that you've come to that conclusion. And that is the exact point of our approach. You learn the fundamentals of content creation without a complex process that most beginners would fail at before they get their first success. And for a lot of people, the smart move is to continue running a channel like this that generates cash flow while you build an original channel that you actually care about.

If you are going to follow a similar approach, just make sure you are fulfilling the value ad editing part of it because you need to pass YouTube's reuse content policy. and we pass it because we are adding commentary and story line through the editing which is another reason behind our loop dark structure and the editing process. And finally, if you do want the same help that Isla got in this video, you can get access to my private coaching using the link below.