The BEST Way to Build a Profitable Personal Brand FAST transcript

Don't just start posting stuff online. If you want to make money and build a profitable personal brand, you need a system and a plan. Otherwise, you're just going to be wasting your time. As somebody who has built a six-figure personal brand and got it down to roughly 5 hours a week, I wanted to share that blueprint with you so that you can start making money as soon as possible with your personal brand. So, to start off with, you need an avatar.

You need an idea. You need a direction. If you want to start making money from day one, you need some type of strategy in order to make money, right? You don't just start making videos and then money flows to you, you need an idea. So, if you don't have this idea yet, I'll hopefully help you start coming up with this idea, but if you don't have a course, if you don't have coaching, if you don't have some type of product to sell, if you don't have uh even like affiliates to sell, you're just not going to make money from day one.

So, you need to start with one of those. If you have one of those, that makes the rest of this way easier. Or you can reverse engineer it and you can just start with finding your target audience and then you can monetize them down the road. And I'll explain to do that later to the to the end of the video. But for instance, on this channel right here, I am specifically targeting entrepreneurs and creators who want to grow their channel and also spend less time doing it while making more money.

Really set up systems for their channel. That might sound like you because everything I am doing is specifically to target you, which is kind of cool. And by doing that, I know that every single person that watches, I have the opportunity to help because they fall into kind of my sphere where I have a lot of expertise in. And I actually don't want super viral videos. I don't want 100,000 views on a video. Like, while that would be cool, unless they are the exact right people, it's not going to help me.

And it might actually hurt me. So, if you are very very clear on exactly who you are talking to and how you can help that person, money will will not be a huge issue if we if we get some of the monetization strategies down the road. Start by maybe asking yourself, what do you want to be known for? How can you help people? What expertise and unfair advantages do you have that you can monetize? Again, do you have some type of product or course or whatever?

Because if you do have, you know, coaching or a course or whatever, then you want to find a target avatar of your buyer and make videos specifically for those people. because then even if you're getting a 100 views a video, you have a much higher likelihood to sell one of your products than if you're getting a,000 views or 10,000 views of just random people. So, you need to be extremely targeted. The next up, I like to have a couple specific buckets and content pillars.

These will be things that you can kind of make series off of. So, maybe again, if you're talking to creators that want to monetize, you say, "Okay, I'm going to give them tips and tricks on how to do it." I might show how I do it myself and then I might do tips from other people or breaking down those videos. And those can all be things that target the same person, but it's not just the same exact content over and over.

It's different genres of the same thing, different formats of the same thing, more or less. And the cool thing about being in the early stages is you can experiment with a lot of stuff. Like I've experimented with with vlogging. I think it's really fun. But again, if your goal is to make money and your life isn't very conducive to a vlog or maybe the type of vlog that you make is not really your ideal avatar just because of how your life works out, then maybe you can test it, but it it probably is not going to be the thing.

Again, we are going for the main thing that is super targeting people in order to drive conversions because that's how we're going to make money. So, the next kind of step is to get the vibe of your personal brand. Personal brand has to have personality. And some people lean extreme onto the personality, but I like to think of it this way. Hey, that's the guy that talks about minimalism. Hey, that's the guy that has that long hair.

Oh, is that the guy with the glasses? You want to be the guy with blank blank blank? Like, what are you that or the girl with blank blank blank? Maybe it's something physical about you. Maybe it's something that you talk about a lot. Maybe it's the color of your videos, the editing style. When somebody is describing you to a friend, how are they going to describe you? This is something that might take some time to figure out because how you are in I don't want to say real life, but like how you are outside of YouTube is not always the exact same as how you are on YouTube.

So, you want to try to find this like attractive personality, this attractive persona that people will want to be like. And then that is kind of like how you start with a personal brand. A lot of people follow a personal brand because they like the person. They like their lifestyle. They think they're cool and they want to be more like that person. And so you have to decide what parts of yourself you want to show that kind of best make that attractive character that your audience is going to connect with.

So what's your vibe? Are you the chaotic Casey Neistat jumping all over the place excited? Are you the calm, more relaxed, you know, maybe Matt Della or something like that where it's it's a little more calm but it's also, you know, got some quirky jokes in there. Are you the Moses the jeweler where you're getting excited, you're dancing, you got people around. Like everybody has a different vibe. And again, it might take a little bit for you to find out yours, but you do want to think about the consistent vibe where when somebody clicks on your video, they're going to get the same thing every time and they feel like they know you a little bit because they've seen that similar vibe, the similar music, similar feel, similar colors, similar jokes, or not similar jokes, but like similar personalities every single time.

So that's something you want to go for. This can also be the same thing with text, um, with even music choices, with thumbnail styles and colors. If you have this personal brand where you're like, okay, and again, these can adapt, but you always have yellow text or you always have white text, you always have the same font, it just makes you a little bit different than everybody else. And it also makes it so that even if they don't see your face or what's going on, if they see your font, the people that start to follow you will automatically click on the video because they know that when I click on this, I get good feeling from watching video or I learn something or I am relaxed or I'm whatever.

And that's how you can kind of start building connection with you. But if you look totally different in every single one, you're not going to get those people that just automatically click because they know that they have a good time when they click on one of your videos. So create your own style and vibe as well because that's really going to help um with that personal brand. Next up, I'm just going to say stay on one.

So there's a billion platforms out there. There's a billion different methods to grow in all those platforms. And if there's one thing I've learned from spending like I hate to think about this, like 15,000, no $20,000 on courses, coaching, conferences, all this different stuff over the past couple years. Any of them work, okay? You can be a millionaire on Instagram. You can be a millionaire on Tik Tok. You can be a millionaire on YouTube or LinkedIn.

Any of them work. The thing is, you need to be consistent. You need to pick one, stick with it, master it. Personally, I love YouTube. I don't really focus on growing anything else. If I do, I make sure it's very automated and somebody else is mostly managing it because I am good at YouTube. That's what I understand. That's what I'm an expert in. That's what I've done for seven years and spent tens of thousands of hours doing.

I understand YouTube. The rest of it, I don't really want to take that learning curve. I could take that learning curve and I could be successful at them, but I don't I I don't want to. I want to stay in what I understand. So, pick one thing that you want to become a master at in this next year and focus all of your energy on that. Again, it doesn't matter which one it is. I think YouTube's the best personally. And if you want to get started, I have a free course down below on how to, you know, start growing on YouTube, make good videos and stuff like that.

It's actually pretty decent. Again, totally free down below. But if you're trying to grow Instagram, you're trying to repost everything, you're trying to email newsletter with YouTube video with Instagram and Tik Tok and maybe posting on X as well, like you're probably just going to fail if you actually have like a job at the same time or anything just because it's so much to handle and you can't be an expert at everything.

So focus all of your energy on one thing and then you can spread that out uh as it goes. Like after you master one thing, you can move on to other things. But just singular focus is really important. The same thing is true with consistency. Pick a cadence that you can do every two weeks. Personally, I choose every one week and post a video on the same day once a week for the next like year or two. Otherwise, again, don't really bother cuz this is going to take a little bit to get going.

Even if you have the best strategies and systems in place, if you suck at making YouTube videos cuz you've never made them, it's going to take a little bit to learn that skill. And the best way to learn that skill is to make YouTube videos, not to think about it. Courses can be great. Coaching can be great. A lot of that stuff can be good, but unless you're doing the work and making the videos, you're not really going to improve.

Like, you can't read a book on how to ride a bike and then just be great at riding a bike. You need to ride the stinking bike. So, anyways, be consistent. Now, let's talk about reverse monetization. If you want to talk about coaching or copywriting or YouTube or decluttering, whatever you want to talk about, if you don't have any coaching, you don't have a course, you don't have affiliate products, you don't have any way to make money from day one, you can reverse make money with this.

It's not the most efficient system, but you can. and that is to make lead magnets from day one. Every single one of my videos, I will mention a lead magnet in every single video. Like earlier, you heard me mention the free YouTube course. That is a lead magnet. I spent some time. I made a course that people have told me is better than the ones that they paid money for. I let it out there for free. In exchange for your email, I will give you a bunch of useful information.

And that's all you need to do. Create something that is valuable to people that you can promote in a bunch of different videos going forward. and just offer it to people in exchange for their email. And then if a year later you have some type of product to sell, like for me, when I launched my 5-hour YouTuber cohort that is actually just uh had their second person who's joined it leave their job, which is awesome. Then when you go to promote whatever you have to sell, you can just promote by email and you don't have to sell through your videos.

You can sell through email, which people are more accustomed to. The conversions are better and you don't have to be salesy all the time. So create a lead magnet from day one. It's a PDF. It's a mini course, something like that. Chat GBT prompts even and start offering it for free in every one of your videos so that you can take those random people who you don't know who they are, you can put a name to them, get an email for them, and then you can sell to them going forward.

Now, as you start to scale, you also want to think about building systems. And for a lot of people, if you are super serious about making money on YouTube, it might be even best to start out from the get-go with an editor. Let me explain the math on this. Uh, let's say you earn, you know, $50 an hour at your job. I'm just picking round numbers because I'm not great at math. And you could pay somebody $25 an hour, so half of that to edit your videos.

Then it would be more efficient for you to work an extra 4 hours, pay somebody to edit the video, that takes you 8 hours to edit, and you get an extra 4 hours left over. So sometimes, even if you're making zero dollars on YouTube and you're losing money, it's more efficient for you to work at your day job than it is for you to learn how to edit and edit your own videos. The quality will be way better and um it will actually make you more money.

So, that being said, doesn't work for everybody, but I think if you do have a monetization system in play right from the beginning, which I think is totally doable, then you can actually pay to have your videos edited from day one and hopefully make more than that uh within a couple months. For me personally, I've worked with a script writer named Riley. He helps me come up with scripts and then I put my own like kind of personal spin on them and I work through them.

Also, he helps me come up with thumbnail ideas and and just proven stuff like that. Then I have another team member, Guri, who does all my editing and thumbnails. And then between the two of them, I pretty much just have to do like big picture stuff, business stuff, helping, you know, really nail down what ideas I want to do out of the ones that they present. You know, kind of fine-tuning the script, shooting the videos, which is what I'm best at and what actually makes me the money.

Uh, and then posting the videos. So, like a lot of the leg work is taken out because I have built this team over the past couple years. And if you have a way to make money from the beginning, then this can be like a like a cheat code. And actually, we are kind of testing this really in depth with like two to three people. So, if you're interested in directly working with me and my team on growing your channel and kind of having them do for for you what they do for me, you can apply.

There's a there's a form down below. We're really seeing if this same thing that's worked excellent for me can can work for other people as well. I think it's like a no-brainer. If you have a monetization system and you're making money on YouTube, seriously. So, um you can apply and talk to them down below. But regardless of that, having an editor right from the beginning is great. Sometimes you want to, you know, learn your own style and edit and stuff like that so that you can know what a good edit is, know what your style is.

But especially in like this type of content where it's sitting and talking and stuff, I think it's a a no-brainer to try to get an editor right from the beginning. Hopefully this was helpful. If you enjoyed this video, feel free to subscribe. I'm going to do more like it. I can go way more in detail. This could have been an hour long, but uh we'll call it there. Thanks for watching. I'll see you next week.