Channel Trailer Script Template

[COLD OPEN - 0:00 to 0:08 | about 22 words]
Start on your single best piece of footage, mid action. No logo, no music sting.
"[ONE LINE THAT STATES WHAT THIS CHANNEL IS ABOUT]"
Every frame after this must be worth staying for, because there is no time to recover from a slow start.

[THE PROMISE - 0:08 to 0:20 | about 33 words]
"Every [FREQUENCY], I [WHAT YOU DO] so you can [WHAT THE VIEWER GETS]."
Name the format: "It is usually [LENGTH], and it is always [THE ONE THING YOU ALWAYS DO]."

[THE PROOF - 0:20 to 0:45 | about 68 words]
Three clips, two to three seconds each, from three different videos.
Cut one: "[SPECIFIC RESULT OR MOMENT]."
Cut two: "[DIFFERENT KIND OF PAYOFF]."
Cut three: "[THE MOST EXTREME VERSION of what you do]."
Let the clips speak. One line of narration over each at most.

[WHO THIS IS FOR - 0:45 to 1:00 | about 41 words]
"If you [SPECIFIC PROBLEM OR INTEREST], this channel is for you."
"And if you [THE OTHER REASON], start with [SPECIFIC VIDEO]."

[THE ASK - 1:00 to 1:10 | about 27 words]
"Subscribe if you want [SPECIFIC THING] every [FREQUENCY]."
One ask. Do not also ask for comments, likes, and a bell in the same breath.

[END CARD - 1:10 to 1:15 | about 14 words]
Hold the last frame with the channel name and one video card.
"[SHORT SIGN OFF THAT MATCHES YOUR OPENER]."