Personal Finance Explainer Script Template

[HOOK - 0:00 to 0:20 | about 60 words]
"[THE NUMBER OR DECISION the viewer is actually weighing]"
Show the arithmetic on screen rather than a stock chart.
"No jargon in this video. Every number gets a worked example."

[WHAT YOU WILL BE ABLE TO DO - 0:20 to 1:00 | about 121 words]
"By the end you will be able to [SPECIFIC DECISION], using your own numbers."
Say early and plainly what this video is not: "This is general information, not advice for your situation."

[THE NUMBERS - 1:00 to 3:00 | about 362 words]
Define each term the moment you use it: "Compound interest just means [PLAIN DEFINITION]."
Put a formula on screen and read it once, slowly.
"Everything in this video is built from these three numbers: [A], [B], [C]."

[WORKED EXAMPLE - 3:00 to 5:30 | about 453 words]
Use one invented household and one real decision, with round numbers.
"Say you earn [AMOUNT] and set aside [PERCENT]. Over [PERIOD], that is [ARITHMETIC], and here is the sum on screen."
Change one input and show what moves: "Now change [INPUT]. The answer moves to [NEW NUMBER], which is the whole point."

[WHAT CHANGES THE ANSWER - 5:30 to 7:30 | about 362 words]
"Three things move this number: [FACTOR ONE], [FACTOR TWO], [FACTOR THREE]."
"Here is the case where the usual advice is wrong: [COUNTEREXAMPLE]."

[THE CAVEAT - 7:30 to 8:30 | about 181 words]
"These are rounded figures for illustration. Your [TAX, RATE, or FEES] will differ."
"Check [TYPE OF PROFESSIONAL or SOURCE] before you make a decision with real money."

[NEXT STEP - 8:30 to 9:30 | about 181 words]
Give one small action the viewer can take today: "[ACTION], which takes [TIME]."
"If you take one thing from this video: [SINGLE SENTENCE]."

[CTA - 9:30 to 10:00 | about 91 words]
"Tell me in the comments which of the three factors you want a full video on."
"Subscribe for the next one in this series."