Unboxing and First Impressions Script Template

[HOOK - 0:00 to 0:20 | about 60 words]
Open on the closed box, then cut straight to the single detail that surprised you.
"[ONE THING ABOUT THIS PRODUCT nobody expects]"
Do not say the brand name twice in the first ten seconds.

[THE BOX - 0:20 to 1:30 | about 211 words]
Show the packaging from all sides before opening anything.
"First thing: [PACKAGING OBSERVATION, weight, size, or a deliberate omission]."
Open it in real time, but cut the dead air of tape and foam.
"Inside, the first layer is [ITEM]. Underneath that, [ITEM]."

[EVERYTHING IN THE BOX - 1:30 to 3:00 | about 272 words]
Lay every item out in one frame, then name each one against that shot.
"[ITEM ONE] is the product itself. [ITEM TWO] is the [PURPOSE]. [ITEM THREE] is not mentioned anywhere on the box."
"Note what is missing: [ABSENT ACCESSORY]."

[FIRST LOOK AND BUILD - 3:00 to 5:00 | about 362 words]
Pick the product up and give it to the camera, not to the audience.
"It weighs [SPECIFIC COMPARISON]. The [MATERIAL] feels [ASSESSMENT], and the [PART] flexes slightly here."
Compare against something the viewer already owns: "It is about the size of [EVERYDAY OBJECT]."

[FIRST USE - 5:00 to 6:30 | about 272 words]
Set it up on camera without a cut where the setup is the interesting part.
"Setup took [TIME], and the app asked for [PERMISSION]."
Here is what happened the first time: "[FIRST USE RESULT, including any confusion]."

[FIRST IMPRESSIONS - 6:30 to 7:30 | about 181 words]
"First impressions: [TWO SENTENCE HONEST REACTION]."
"Two things I would change: [CHANGE ONE] and [CHANGE TWO]."
Be explicit that this is first impressions, not a long term verdict.

[WHO IT IS FOR AND CTA - 7:30 to 8:00 | about 91 words]
"This looks right for [USE CASE]. I would hold off if [REASON]."
"I will come back to this after [TIME PERIOD] with a full review. Subscribe if you want that."